what shark tank and conversions from seo have in common

WHAT

& CONVERSIONS FROM SEO HAVE IN COMMON

searchmarketingexpo.com

@SEOPollyAnna #SMX #23C

1) Have a Great Product or Service



2) Laser Focus Your Goals & Assets



Leverage content research -Search dialog box at landing page level -Pre Not Provided data -Forget keywords, think about categories & topics -PPC data -Competition -Question Mining

3) Think Outside of the Box



Difference Between Not Provided for Visits and Not Provided for Revenue



Think about SEO not as

Search Engine Optimization but as:

Search Experience Optimization

Search isn't Just Search Engines



Know location of all campaign assets and how you can

optimize them for a topic/category:

-Landing pages -Posts -Video -PR

-Product and other schema -Social sharing structured data

SEO & Topical Assets



Shark - Duane Forrester - SEO & Usability



Shark - Marcus Tober - SEO & Mobile



Shark - Jonathan Colman - SEO & People



Scorecards -Model and build out your scorecard/dashboard before campaign launch -Use storytelling (numbers and words) -Case study illustration

4) Help Non-SEO's Understand



Help Them Understand Link Building



"Build a connection from a site where your target market lives, that's not 'link building' that's smart business, that's good marketing" Eric Ward

Organic Link Building Isn't Going Anywhere



5) Ask for Feedback & Advice



-About how you got them to a landing page? -About your landing page? -About the check out process? -About your social engagement? -About the links you acquire?

What Would Your Customers Think?



6) Think Like a Customer



7) Agree on What Success Looks Like



1) Have a great product or service 2) Laser focus your goals & assets 3) Think outside the box -SEO & Topical Assets -SEO & Usability -SEO & Mobile -SEO & People 4) Help non-SEO's understand 5) Ask for feedback & advice 6) Think like a customer 7) Agree on what success looks

Takeaways for Conversion Tactics for SEO

what shark tank and conversions from seo have in common

Marketing

c think

c help

c difference

c scorecards model

goals assets

campaign assets

search engine optimization

great product