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WHAT

PARTNERSHIPSCAN DO FOR

EBOOKS

The digital era has largely satisfied the cravings of an on-demand economy by giving everyday businesses and consumers greater

access to products, services and expertise.

But a major pitfall of this evolving trend is a do-it-all mentality that can and often does lead brands and companies to underestimate the intricacies of publishing an eBook.

We know from experience, it’s not easy. And often timesthe recipe to ePublishing success is a powerhouse team-up that combines the best of content with the best of brand savviness.

So when RosettaBooks joined forces with Hearst to compile and publish 5 influential car history eBooks, it laid the foundation for a partnership that showcases the best of ePublishing teamwork.

LEARNING HOW TO TELL A STORY

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Rosetta

Brand

Writers of all stripes agonize over storytel Ii ng.

What is the right way to tell a story?

How can we consider our audience in a way

that will benefit them as readers?

A narrative is a thing of true love and burden. It

takes time, effort and a complicated thought

process. Which is why RosettaBooks and Hearst

put their heads together to curate a thoughtful

and engaging series of retrospectives.

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LEARNING HOW TO TELL A STORY

In Car and Driver Iconic Cars: Corvette, for

example, we considered different ways of

retelling and reliving Corvette's enthralling

story by, ''highlighting the ups and the

downs of Corvette's history of distinctive

designs and startling innovations.''

In doing so we demonstrated that

sometimes telling a story relies on a

combination of knowledge and expertise,

which Hearst possessed as Car and Driver's

publisher, and the know-how to turn that

knowledge into an influential narrative,

which we pride ourselves on.

Rosetta

Brand

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TURNING CONTENT INTO PRACTICAL INFLUENCE

From Harvard Health Publications to

Mayo Clinic to AARP, RosettaBrand is well

accustomed to the process of using

content as a platform for life-long

practical knowledge and influence.

T he Car and Driver Iconic Cars: Porsche

compilation, for example, included,

''reviews, road tests, and comparisons.''

Telling a story is one thing, leaving a

lasting impression is a whole different

ballgame.

Rosetta

Brand

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TURNING CONTENT INTO PRACTICAL INFLUENCE

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Our partnership with Hearst in part

showed us that using pre-existing content

and repackaging it in a thoughtful manner

could not just entertain but leave a mark

on classic car history as a discipline.

Together we took a major leap into the

waters of digital publishing by introducing

eReaders to Porsche history.

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Brand

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USING AN EBOOK TO DIVERSIFY KNOWLEDGE

CEO of RosettaBooks Arthur Klebanoff said

it best when he remarked, 11These

extraordinary eBooks, curated from the

pages of the two premier auto magazines,

puts the history of these iconic vehicles

on display with sensational photography

and articles by the top writers of the day.11

ePublishing, like any form of publishing, is

best inspired by constantly putting readers

and consumers at the heart of every page,

word and letter. Ask yourself:

How can I best impact my audience? What

makes content appealing?

Rosetta

Brand

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USING AN EBOOK TO DIVERSIFY KNOWLEDGE

By teaming up with Hearst, we united our knowledge of branding and the changing dynamics of ePublishing, with Hearst’s long and proud storytelling tradition.

But But together we sought to find new and exciting ways of adapting pre-existing content. Though a series of compilations, we weaved together crisp and sharp imagery, entertaining articles, interviews and more in order to push aside the threat of monotony. In other words, we made our partneour partnership exactly what best describes our two successes: innovative.

CONTACT USWWW.ROSETTABRAND.COM