how we did it!. george green 2001 george green how we did it! hearst magazines international
TRANSCRIPT
How We Did It!
GEORGE GREEN
2001
GEORGE GREEN
HOW WE DID IT!
Hearst Magazines International
2001
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2001
As we speak Hearst is doing business in forty-two countries… in twenty-seven languages… and more than 100 editions of our titles.
2001
2001
• 43 editions of Cosmopolitan
• 17 editions of Harper’s BAZAAR
• 12 editions of Good Housekeeping
• 11 editions of Popular Mechanics
• 10 editions of Esquire
• Several editions of CosmoGIRL!, Redbook, House Beautiful, and Country Living
And that list does not include the G+J or AIM titles we acquired in the U.K.
WE NOW PUBLISH
We launched eight new international editions in 2000… and… our National Magazine Company in the U.K. in addition to G+J titles acquired (AIM, a bridal magazine publisher)… adding more than 14 magazines there.
2001
HMI TAKES THE FOLLOWING APPROACH:
• Licensing our brand
• Creating joint ventures
• Drive growth in the future… though equity investments
2001
What Does Hearst Bring to a Market?
THE POWER OF HEARST
2001
What Does the Market Bring to Hearst?
2001
A Partnership is a Marriage
2001
Hearst Does What WorksEven the Unconventional
2001
HMI’S SHOPPING LIST• We like partners with good reputations,
good connections, good experience… and a good knowledge of the market.
• We like partners who can both interpret the market and handle the politics.
• We also like deep pockets.
• We need an established player with patient capital...
2001
We have a lot to learn
2001
How will the Internet Influence Publishing?
2001
• We believe in partners
• We believe in patience
• We believe in results
2001
HOW WE DID IT!
2001