What is the tone of the article these quotations were taken from?

• “They've got away with murder while I've got a life sentence”: James Bulger's mother still suffers 15 years later.

• ‘a death which horrified the nation and still haunts his mother.’

• ‘The brutal details of James murder were made all the more shocking when it was revealed that he had been kidnapped, beaten, kicked and pelted with stones.’

• ‘horrendous, calculated, cold-blooded murder of her son’.

• ‘The pair lured James away from a shopping centre.’

• ‘the 10-year-olds tortured him and left James's lifeless body on the tracks, where it was run over by a train.’

Unit: Information and Ideas

Title: Structure, style and language

This lesson, you will:

Understand the importance of structure, styleand formal language.

In your exam, the second question expects you toanalyse structure, style and language,

and explain the effect on the intended audience.

You will need to use PEEE statements in order to answer this question effectively.

Structure: the order in which the details are presented to the reader.

A good clear structure has a: specific beginning, middle and end.

Each paragraph focuses on a specific topic or theme.

The structure of a text should guide the reader through a logical sequence of information.

The words and sentences flesh out the structure with detail.

The writer of the email is trying to persuade.

It has a clear structure and the writer has thought carefully about the sentences and word choices.

1) Do you think it’s effective in persuading? Why / why not?

2) Give a title to each of the paragraphs.

3) Would the email have been as successful if the paragraphs had

been swapped round?

4) Name 2 things the writer thinks may put her friend off. What are

her counter-arguments for these?

5) Do you think her counterarguments are effectively written? Why/

why not? Make close reference to the structure.

Hi,What are you up to at the moment? It's been a while since I've seen you. We should get together to catch up.

Have you ever been to the exhibition centre in town? It's massive. They have all sorts of events there; it's an ideal place for music. In fact, this Friday there's something on. The exhibition people have invited our favourite band. They will also have loads of other music: new bands and bands looking to be signed. Before and after the gig, we can get our CDs signed. Haven't you always wanted to see them up close?

If you're worried about what your parents will say, don't be. It's an event for under 18s. There will be security and no random people or tickets will be allowed in I can get my dad to give us a lift and pick us up.

And don't worry about the cost! It's only a fiver each and Dad giving us a lift will save us money. There will be CDs and t-shirts on sale but we don't have to buy any of that. You can come round to mine and eat before we go. Then we'll only have to worry about drinks. It'll be so hot in there with all of those people (the atmosphere will be wild!); we'll only need water.

Remember how good the gig in Birmingham was? There were so many people, the music was live and loud and the experience was better than anything we'd been to before. What if we had missed it? Let's not miss this one!

Let me know as soon as you can so that I can buy the tickets. Say hello to everyone for me. Looking forward to seeing you,

One of your best mates!

Write an answer to this question:

How does the writer make the email persuasive?

Consider:• Vocabulary and phrasing• Tone• Sentence structure• Types of question• Punctuation

Use PEE statements to help you make close reference to the text.

20 minutes.

AALLITERATION and

ADDRESSES YOU

FFACTS and

FORMATTING

O OPINIONS

RREPETITION and

RHETORICAL QUESTIONS

EEMOTIVE LANGUAGE and

EXAGGERATION

SSTATISTICS and

SENTENCE STRUCTURE

T THREE (RULE OF)

Formality and Style

Answer these questions about the letter you’ve been given:

Which words or phrases help to create the formal tone of the letter?

 Look at the structure of the letter. Write one or two

words to explain what each short paragraph is about.

Why has she used the structure she has? (Think about audience and purpose.)

Writers must use a level of formality appropriate for their intended audience and

purpose.

Choose one of the adverts below and write your own formal letter of application.

Use the correct format.

Use formal language only.

Plan your structure.

Your full name with salutation

Your street address

Your city

Your county

Your postcode

[Month, Day, Year]

Name & title of recipient, if known.

Their company name

Their company street address

Their company city

Their company county

Their postcode

Dear [‘Sirs’ if the name of the recipient is not known or ‘Mr/Mrs/Miss Surname’ if the recipient is known],

[Reference or letter subject in bold, if appropriate]

[Main paragraphs of letter]

 Yours faithfully or sincerely,(faithfully if you do not know the person, sincerely if you do)

[Your written signature]

[Your full name printed]

Peer assessment

1) Does your partner’s letter include only formal words? If informal words are used, suggest alternatives.

2) Have they used structure to lead you clearly through their application?

3) Have they used the correct format?

4) Have they used accurate spelling and punctuation? (Nothing would put an employer off faster!)

Swap your letter with a partner.

What informal language crept in?What spelling mistakes were there?

Can you spell these words?

faithfully, sincerely, recommend,

persuade, linguistic, audience,

reinforces, argument, bias,

effective, emphasise, highlights,

analysis, analyse.

HomeworkDue in:

Answer this question using RAC and/or PEE statements.

Spend no longer than 30 minutes writing your answer.

Which presentational and linguistic devices have the RNLI used to persuade the recipient?

You may want to consider: Persuasive techniques Structure of writing Layout Presentational devices (e.g. headings, photographs, captions.)