what is the future of pr
DESCRIPTION
Presentation given on July 8th at the opening ceremony of the "All Africa International Public Relations Congress" in Kampala, UgandaTRANSCRIPT
President 2013 Interna0onal Public Rela0ons Associa0on
Founder & CEO Open Agency France [email protected]
@cginisty
Christophe Ginisty
WHERE IS PR GOING? WHAT IS THE FUTURE OU OUR PRACTICE?
First, let’s define what we call Public Rela0ons…
1984 “Public rela0ons is the prac0ce of managing
the spread of informa0on between an individual or an organiza0on and the public”
2012 “Public rela0ons is a strategic communica0on process that builds mutually beneficial rela0onships between
organiza0ons and their publics.”
“As far as tourism is concerned, the only thing Egypt needs now is Public Rela<ons in order to establish new rela<onships with tourists from all over the world and convince them to come again.” Hisham Zaazou
“Public rela0ons is the
prac0ce of managing the
spread of informa0on between an
individual or an organiza0on
and the public”
“Public rela0ons is a strategic communica0on process that builds mutually beneficial rela0onships between organiza0ons and their publics.”
2012 1984
“Public rela0ons is a strategic communica0on process that builds mutually beneficial rela0onships between organiza0ons and their publics.”
How do we
build this?!
8 rules to establish (and maintain) mutually beneficial rela0onships
1. Get to know each other
2. Think “allied”, not enemies
3. Give reasons to be trusted
4. Express how much you care
5. Create links based on openness
6. Foster alternative points of view
7. Share power to create
8. Take distance and time to plan
“Life is the con0nuous adjustment of
internal rela0ons to external rela0ons”
Herbert Spencer (1820-‐1903)
Merci beaucoup !