pr past & future - digital pr is dead
DESCRIPTION
PR Past & Future - Digital PR is Dead my views on PR over the last 10 years and into the next. Presented at Freshtival in MediaCityUK Manchester 15.09.13TRANSCRIPT
2003
Ten years ago…
Ten years ago…
2003-2012
The last 10 years
2013
Digital PR
is Dead
Published Last Week (Wiley 2013)
“Digital PR is Dead? That isn’t a chapter that’s a tweet”
ROBIN WILSONSocial Media Director McCann Erickson
Social Media is new
Wrong
Digital is mainstream
…as of 2011
There is nothing new about it
Tom Standage
Tom Standage’s analysis of impact of The Telegraph
Information Overload
Sounds quite familiar doesn’t it.
If digital is just an evolution and all communications is now digital there is little point in using the
word. Digital communications is just communications.
The next 10 years
PR will rediscover broadcast media
Data will become more of a PR commodity
Facebook will decline
Is a trend already underway ?
US Facebook users – January 2013 UK Facebook users – January 2013
Share price fell by nearly 3% After they announced ‘Graph Search’
Google+ will rise
LinkedIn will become a major player
End of Spin
The proof is out there…
One final prediction…. …although its not really about PR
Subtitles in (Nordic Noir) TV series will get bigger
Prime Minister can you tell us why the subtitles are so much bigger in the second series?
