what is social media marketing
DESCRIPTION
A brief overview of social media marketing covering popular platforms Facebook, Twitter, Youtube, LinkedIn, Google+ and their uses.TRANSCRIPT
Social Media Marketing
Social Media
“Any platform that facilitates two way
communication”
“word of mouth on steroids”
blogswikis
forumssocial media platforms
“More addictive than alcohol or cigarettes”
- Chicago University’s Booth Business School
“1 in every 5 minutes spent on the web” - comScore
Social Media Marketing
“The process of gaining traffic or attention through social
media sites” - Wikipedia
Two Way Vs
One Way Communication
Relationship Marketing
Add value on a regular basis
Relationship Marketing
befriend firstthen sell
Relationship Marketing
We buy from friends
Relationship Marketing
90% of consumers trust peer recommendations
Relationship Marketing
14% trust advertisements
850 million users
150 million North Americans
80% outside the US and Canada
43 million Indians
43 million Indonesians
30 million UK
More than half log in daily
7 hours and 17 minutes per month - Nielsen
Over 70 languages
profiles for personalpages for business
Customer service
Publicity
Engagement
Advertising
500 million users
140 characters
200 million tweets per day
sponsored tweets
48 hours worth of video per minute
2nd most searched site on the web
owned by
most engaging
most involved
“Facebook for grown-ups”
135 million users
200,000 Perth
~ 90 million users
P & G sacking 1600 marketing staff
Viral Marketing
1. 8 billion impressions
Viral Marketing
0 to 500,000+ views in a week!
Viral Marketing
~ 2 million views