the mobile world what it means to your social media marketing

41
THE MOBILE WORLD: WHAT IT MEANS TO YOUR SOCIAL MEDIA MARKETING We Can. Customized Solutions to Fit Your Needs.

Upload: thomas-clifford

Post on 21-Dec-2014

119 views

Category:

Education


2 download

DESCRIPTION

Mobile marketing is all people can talk about these days. By 2014, there will be more mobile Internet users than desktop internet users. There are so many options vying for your marketing budget these days. What do you do and where do you spend your time and energy? This presentation will shed light on mobile marketing, QR codes and analytics and how it ties into your social media efforts. This will allow you be better educated and do what’s best for you and your customers.

TRANSCRIPT

  • 1. THE MOBILE WORLD: WHAT IT MEANSTO YOUR SOCIAL MEDIA MARKETINGWe Can.Customized Solutions to Fit Your Needs.

2. Landscape New Business Why Mobile? Yelp/Foursquare/YouTube Driving Traffic QR Codes MistakesTodays Chat 3. The Business Landscape has Changed 4. Mobile Really? 5. Are You Forgetting Something? 6. Hype?Brands Boosting Mobile and SocialMedia Advertising Budgets in 2013http://www.techvibes.com/blog/brands-boosting-ad-budgets-2013-04-30 7. Boosting Ad BudgetsWhile brand marketers are projecting overall growthin brand ad spending in 2013, they are alsopredicting their spending in particular digitalchannels will grow faster than others.Nearly three-quarters (70%) of brandmarketers plan to increase their use ofsocial media in 2013, followed closelyby mobile advertising (69%) and videoadvertising (64%). Ad agencies are also projectinggrowth in mobile advertising (81%) and videoadvertising (73 percent), and social (57%).http://www.techvibes.com/blog/brands-boosting-ad-budgets-2013-04-30 8. Okay Lets ThinkLike your 9. Who Are they? 10. What Are They Looking For? 11. Digging Deeper 12. Lets Tell A StorySo You Have A New Business!Or a current business for that matter 13. Open For Business 14. New Business Checklist 15. Are They Really? 16. Deep Breath 17. So What Now?Are you telling me I need aDESKTOP website anda MOBILE site?YES! 18. Why? Increased Reach 19. How Do You Reach YourCustomers After Hours?10+10+10+11+11+8+565 Hours Open168 Hr/Wk103 Hrs Wasted 20. Consumers Want What Mobile Has! Find Directions Access Information Share Knowledge Capture Data Get Answers Entertain Educate Video Order Lunch Enter a Contest 21. And You WANT What YourCustomers HaveTheir Rolodex of Names 22. Or in Todays TermsYou WantTheir Network= 23. Its All About Sharing 24. New Business Checklist 25. First Step Mobile Site 26. Its where your customers are Interaction Sharing Instant Reviews InformationEngagementWhy Mobile Again? 27. Create Presence Tell Your Story Upload images Pricing Info Parking Rates Business HoursStep 2 SocializeYELP - Not just for reviews 28. Respond back to reviewers Positive or negative How to handle negcomments? Recommend other businessesYELPIts All About Conversation 29. FoursquareFoursquare is, at its heart, a social cityguide with the ability to recommendplaces based on your activity, to yourfriends and other foursquare users.You use your phone to check in atdifferent places you visit. Bars Grocery Stores Museums Restaurants Shopping 30. Foursquare for BusinessREMEMBER Checkins are Advertisements Checkins Share with Friends Steals & Deals Steal customers with better deals Mayor Specials Check in Deals Increase traffic Recognize those who check in.They will tell their friends! 31. YouTubeA picture is worth 1000 words How much is a video worth? Tell your story Customer testimonials Showcase a product How-tos / self help Video walk-thru (real estate) Video blog 32. Getting Started Sign up - Brand Your Channel Find your voice Tell your story Film your first video Use your smart phoneJUST DO IT! 33. Promote / ShareSo youre Mobile & Social Mediad up Now What? Email signature - Wisestamp Invoices Ads & Flyers Newsletters Brochures 34. QR Codes 101 35. Doing It Wronghttp://www.youtube.com/watch?v=V2rVYvylvZc 36. But Before You Dive Right In 37. Mobile Friendly is CRITICAL and Not EASYDont Make These Mistakes 38. Mobile Mistakes to Avoid Not optimizing your site for mobile browsers. Doing too much in a mobile experience snack sized. Not collecting information, [make it a fair trade]. Not promoting access to mobile in a visible location. Delivering the same content as from the printed material. Not offering share links and social media engagement. No contact information - not tracking responses 39. Track Your ProgressIt is key to track yourmobile marketing effortsDevice TypeScan LocationPage TrafficMappingViral StatsDate/Time 40. Overall Marketing Strategy? 41. [email protected]@tommytrcwww.titletown.org/rockstar