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Presentation for the Rush County Social Media Roundtable on April 16, 2014.

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Page 1: Social Media Marketing: What NOT to do

www.farmhousecreative.net

Page 2: Social Media Marketing: What NOT to do

Matt HowellFarmhouse Creative

• Twitter: @mwhowell2k• Facebook: facebook.com/mwhowell2k• LinkedIn: linkedin.com/in/mwhowell2k• www.mwhowell.com• www.farmhousecreative.net

Page 3: Social Media Marketing: What NOT to do

Social Media Marketing: What NOT to do

Page 4: Social Media Marketing: What NOT to do

Don’t Update Consistently

Page 5: Social Media Marketing: What NOT to do

Example Content Calendar

Page 6: Social Media Marketing: What NOT to do

Capture Apps

Page 7: Social Media Marketing: What NOT to do

Don’t gain followers

Page 8: Social Media Marketing: What NOT to do

Twitter: Follow More People

Page 9: Social Media Marketing: What NOT to do

Facebook: Like More Pages, Find New Friends

Page 10: Social Media Marketing: What NOT to do

Facebook: Like More Pages, Find New Friends

Page 11: Social Media Marketing: What NOT to do

LinkedIN: Connect with More People, Join and Participate in More Groups

Page 12: Social Media Marketing: What NOT to do

LinkedIN: Connect with More People, Join and Participate in More Groups

Page 13: Social Media Marketing: What NOT to do

Broadcast, rather than engage

Page 14: Social Media Marketing: What NOT to do

Broadcast, rather than engage

Page 15: Social Media Marketing: What NOT to do

Broadcast, rather than engage

Page 16: Social Media Marketing: What NOT to do

Use your social profiles like ad streams

Page 17: Social Media Marketing: What NOT to do

Don’t Be THIS guy

Page 18: Social Media Marketing: What NOT to do

Autopost updates across all your social profiles.

Page 19: Social Media Marketing: What NOT to do

Autopost updates across all your social profiles.

Page 20: Social Media Marketing: What NOT to do

Don’t establish social brand guidelines

Page 21: Social Media Marketing: What NOT to do

Don’t establish social brand guidelines

Page 22: Social Media Marketing: What NOT to do

Ignore (or delete) negative social mentions

Page 23: Social Media Marketing: What NOT to do

Ignore (or delete) negative social mentions

Page 24: Social Media Marketing: What NOT to do

Ignore (or delete) negative social mentions

Page 25: Social Media Marketing: What NOT to do

Don’t Track the Return on Investment

Page 26: Social Media Marketing: What NOT to do

Google Analytics

Page 27: Social Media Marketing: What NOT to do

Facebook Insights

Page 28: Social Media Marketing: What NOT to do

Facebook Reach

Page 29: Social Media Marketing: What NOT to do

Twitter Analytics

Page 30: Social Media Marketing: What NOT to do

Onward and Upward

J

Page 31: Social Media Marketing: What NOT to do
Page 32: Social Media Marketing: What NOT to do

Articles:No Idea Left Behind: 25 Tools for Capturing Ideas Anywherehttp://lifedev.net/2008/08/idea-capture-tools/

Top 10 Tools For Managing Your Social Media Accountshttp://www.searchenginejournal.com/top-10-tools-managing-social-media-accounts/87843/

Social Media Branding: The Complete Cheat Sheet For Sizinghttp://stuartjdavidson.com/social-media-branding/

Facebook, Twitter, Google+, Pinterest – Social Media Image Size Cheat Sheet 2014 https://www.mediabistro.com/alltwitter/social-media-image-sizes_b53986

Finding Your Brand Voicehttp://www.socialmediaexplorer.com/social-media-marketing/finding-your-brand-voice/

Tools:http://www.socialmention.com/https://evernote.com/https://bufferapp.com/https://hootsuite.com/

Analytics:https://analytics.twitter.com/http://www.google.com/analytics/https://www.facebook.com/help/search/?q=insights

Page 33: Social Media Marketing: What NOT to do

www.farmhousecreative.net


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