what is marketing? everything what is marketed? goods consumer and industrial services ideas

What is Marketing? Everything Everything

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What is Marketing?

EverythingEverything

What is marketed?

Goods

Consumer and industrial

Services

Ideas

Who markets?

EverybodyEverybody

Page 4: What is Marketing? Everything What is marketed? Goods Consumer and industrial Services Ideas

Where is marketing conducted?

EverywhereEverywhere

Page 5: What is Marketing? Everything What is marketed? Goods Consumer and industrial Services Ideas

Marketing ConceptMarketing Concept

Managers constantly required to make decisions under uncertainty– Not enough time– Not enough information– Imperfect information– Uncontrollable events impact even the best

decisions

Page 6: What is Marketing? Everything What is marketed? Goods Consumer and industrial Services Ideas

How is Marketing done?How is Marketing done?

Management Decisions - The Marketing Mix (4Ps):

Product Promotion Price “Place”

Page 7: What is Marketing? Everything What is marketed? Goods Consumer and industrial Services Ideas

Marketing Environment – uncontrollable events

Social

Economic

Technology

Competition

Regulatory

What Are Spurious Goods

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1 What is Public Goods? - Duke Economics Departmentecon.duke.edu/~hf14/teaching/econ681b_spring03/pgslides1.pdf · 1 What is Public Goods? • A good is called a pure public good

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Munich Personal RePEc Archive - uni-muenchen.de · 2015-09-08 · represent marketed goods (where i ... bundles of goods W and X which are preferred to that ... All points are either