What is a consumer profile in businessBy Plumtask.com

What is a consumer profile in business? •written compilation

about significant characteristics of product users

•users are grouped by categorical tiers

•also known as: Psychographic Data, Consumer Portrait or Buyer Personas.

What’s the purpose for developing a consumer profile?  

•more targeted and effective approach to marketing activities.

•paints a clear picture of the customer type your business should be targeting

•act as a simple way of talking about complex market segments.

 What are the components of a consumer profile in business? 

• Where they live?

• What they think?

• What they do?

• Who are they?

Lifestage

Lifestyle

Residence

Traits

•Who they are? Lifestage

•What they do? Lifestyle

•What they think? Traits

•Where they operate? Residence

When do businesses typically develop a consumer profile? 

Research Profile Strateg

y

•market research is carried out prior

•developed before marketing and advertising strategies.

•before a business begins or at a time of review or prior to the launch of a new product.

What is a consumer profiling like? •sports coach

selecting students for particular sports

•based on their physical stature and attitude

•developed a picture in their mind as to the ideal athlete

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