what if? consumer driven ehealth innovation
TRANSCRIPT
What if? …consumer driven eHealth innovation
Health e nation
7th April 2011
Rachel de Sain
Business fuelled by Technology
14 years digital media experience•Strategy,•New products •Marketing
Weaving together people, ideas and innovation to form a strong foundation to grow your business.
Supporting businesses to understand how to utilise new technology to:
•Reduce costs•Improve efficiencies•Increase brand awareness•Generate new revenue streams•Improve the bottom line
Why Health?
The challenge• Australia’s life expectancy is one of the
highest in the world, second only to Japan
• In 1996, chronic disease accounted for 80
per cent of the burden of disease,
measured in terms of loss of years and
quality of life
• Over three million Australians, or nearly
one in seven, suffer from chronic disease
• Health expenditure as a proportion of
Australian GDP has more than doubled
over the last four and a half decades from
3.8% to 9%
Using Microeconomic reform to deliver patient-centric Health Care
Technology holds the key
A taste of technologies impact on consumer behaviour
Technology has changed behaviors, attitudes and activities – it will continue to do so…
Social Media is
Conversation
SEARCHABLE
INTERACTIVE
ACCESSIBLE
TIMELESS
Social Media
Internal
• Communication between staff
External
• Consumers communicating with your brand or service
Provided
• Services for consumers to interact with each other
Connectivity
Device capability
Smarter applications
Mobile Revolution
Gaming
• Usability, consumer engagement and technology adoption.– Make it fun and they will use it– Great tool for education and change adoption
• eHealth needs a solitaire…• Movement based gaming platforms
– Rehabilitation, falls prevention
• Intergenerational gaming– Bringing families together
Location
• Knowing where you are– GPS, cellular location services
• Telling others where you are– 4square and gowalla – checking in
• Finding services nearby– Health services already taking advantage of this
• Hyper location– Easily find key shared tools and devices– Maximise precious resource
Integrated technologies
Web 3.0 - semantics
Smart homes Smarter devices
