what does success look like, digiday content marketing summit, august 24th, 2016
TRANSCRIPT
What Does Success Look Like?Heather Green – Editor in Chief/Head of Content Marketing
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Why is it so hard?
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This is what I measure…
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TIALInfluencer Marketing: great idea or best hustle ever?
Takeaways: 1. Focus the influencer journey on her chosen vertical and the content will be true to both
her brand AND yours. It will be authentic, organic and she might actually post more because she is legitimately having a fantastic trip. We created new, influential brand advocates.
2. Reach and impressions are important, but leveraging the audience strategically and thoughtfully to create organic engagement is key.
3. Picking influencers with multi-channel reach rather than a single-channel audience gleans the most measurable impact.
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How I create success…
1.Research and Understand My Customer2.Create stuff that is interesting and helpful– if I
wouldn’t share it, I won’t publish it.3.Distribute Multichannel4.Measure and Analyze5.Repurpose
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