state of the industry presented by grapeshot, digiday programmatic summit, may 24th, 2016
TRANSCRIPT
SEVERING TIES
57.6%
33.3% 9.1%
Why did the relationship end?100%
80%90%
60%70%
40%50%
20%30%
10%0%
Lack of transparency
Cost was too high
Lack of brand safety
KEEPING ROMANCE ALIVE
38.9%
27.8%
15.6% 17.8%
Which of the following is the most important need for most of your clients?
50%
40%
30%
20%
10%
0%
Brand safety/content
protectionViewability analytics
Fraud analytics
Other
STAYING POWER
35%Spend 80%+
of budget programmatically
32%Buyers with Low or No
Programmatic Skill
This is up
11% YoY
EQUAL PARTNERS
26
58
3450
Buying team
Optimization Setting targeting parameters
Trading team
Trading team
Buying team
100
8090
6070
4050
2030
100
When a trading desk is involved, are the following decisions more often made by the agency buying team or the trading team
WHO HOLDS THE POWER?
32.1%
42.9%
13.1%4.8%
7.1%
Do you agree or disagree with the following statement: I have a strong voice in the strategic buying decisions (and the targeting tools used to achieve them)?
50%
40%
30%
20%
10%
0%
Agree strongly
Agree
Disagree
Disagree strongly
I don’t play a role in strategic buying decisions
or targeting