the future of programmatic - digiday programmatic rome, 11/12/15
TRANSCRIPT
Market growth UK market PMP VS Open Market Premium publisher point of view Driving Programmatic Growth
Market growth
UK market PMP VS Open Market
Premium publisher point of view
Driving Programmatic Growth
UK Por8olio
Source: Vogue business report 2015 (based on regular vogue.cu.uk/tatler.com/vanityfair.com users
+6% YOY +25% YOY +56% YOY +9% YOY +23% YOY
+8% YOY +46% YOY +131% YOY +320% YOY +185% YOY
Pla8orm AD Engagement Increasing a+en,on to adver,sing across pla3orms
Q: When you encounter advertising on each of the following sources, to what extent do you pay attention to it? (Always pay attention/sometimes pay attention)
2015 2013 2011
94% 93%
91%
Print magazines
81% 71%
62%
Digital edi,ons of magazines
82% 71%
70%
Magazines websites
51% 75% Social Media
in my feed
82%of users always/some,mes pay a+en,on to adver,sing on
magazine websites
Brand Reach
gross 1.9M PINTEREST
gross 2.2M
gross 3.2M GOOGLE+
gross
5.9M TWITTER
gross
13.4M FACEBOOK
gross
12.1M USERS
gross
122M PAGE
IMPRESSIONS
• Holis,c approach across each brand • Bespoke formats and ad-‐builder • Responsive sites for a seamless
engagement with users
over
39M DIGITAL
CONNECTIONS (USERS + SOCIAL MEDIA)
Direct Sales
Programma,c Guaranteed
Private Market Place
Open Exchange
Takeovers Crea,ve Solu,ons Partnerships
70% General Market
30% Premium Publishers
Inventory Supply
THE FUTURE • ProgrammaFc will be +80% of the display market
• PROGRAMMATIC WILL BE +70% OF THE DISPLAY MARKET
• MOBILE FIRST STRATEGY-KEY FOR PUBLISHERS
• Premium and PMP deals growth • NaFve • Rich media • ProgrammaFc guarantee
• Mobile first strategy-‐ key for publisher