digiday marketing summit. john passerini. sotheby's international realty

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John Passerini, Global VP Interactive Marketing Sotheby's International Realty Affiliates LLC

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Page 1: Digiday Marketing Summit. John Passerini. Sotheby's International Realty

                                                          John Passerini, Global VP Interactive Marketing

Sotheby's International Realty Affiliates LLC

Page 2: Digiday Marketing Summit. John Passerini. Sotheby's International Realty

Augmenting reality, Real Estate and Retail In The Real And Virtual Worlds

Page 3: Digiday Marketing Summit. John Passerini. Sotheby's International Realty

Leverage Our Content

Page 4: Digiday Marketing Summit. John Passerini. Sotheby's International Realty

Leverage Our Content

Page 5: Digiday Marketing Summit. John Passerini. Sotheby's International Realty

Revenue from Augmented Reality is expected to surpass $20 Billion by 2020

Page 6: Digiday Marketing Summit. John Passerini. Sotheby's International Realty

What’s the most important information in our photographic content?

Hint, you can’t see it but it can be measured…….

Page 7: Digiday Marketing Summit. John Passerini. Sotheby's International Realty

7

Page 8: Digiday Marketing Summit. John Passerini. Sotheby's International Realty
Page 9: Digiday Marketing Summit. John Passerini. Sotheby's International Realty

Virtual Staging

Augmented Reality

Page 10: Digiday Marketing Summit. John Passerini. Sotheby's International Realty
Page 11: Digiday Marketing Summit. John Passerini. Sotheby's International Realty

AFTERBEFORE

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Page 13: Digiday Marketing Summit. John Passerini. Sotheby's International Realty

AFTERBEFORE

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AFTERBEFORE

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Discover a Home

Augmented Reality

Page 17: Digiday Marketing Summit. John Passerini. Sotheby's International Realty
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Page 19: Digiday Marketing Summit. John Passerini. Sotheby's International Realty

Explore Rooms with Augmented Reality

Page 20: Digiday Marketing Summit. John Passerini. Sotheby's International Realty

Interior Design and Purchase

Augmented Reality

Page 21: Digiday Marketing Summit. John Passerini. Sotheby's International Realty

View E-Decorate

Shop

Page 22: Digiday Marketing Summit. John Passerini. Sotheby's International Realty

Make sure it fits

Page 23: Digiday Marketing Summit. John Passerini. Sotheby's International Realty

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oto

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ns

Page 24: Digiday Marketing Summit. John Passerini. Sotheby's International Realty

roOomy Proprietary & Confidential

Same Photo Multiple Styles

Page 25: Digiday Marketing Summit. John Passerini. Sotheby's International Realty
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Thank [email protected]