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Farm, Ranch & Equestrian Presented by: Eric West

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Page 1: Sotheby's Marketing Plan 2015

Farm, Ranch & Equestrian

Presented by: Eric West

Page 2: Sotheby's Marketing Plan 2015

ERIC WESTAnd many thanks for taking a few moments to check me out!

As an established and trusted real estate adviser, Eric West consistently represents the most discriminating buyers and sellers. From the region’s legacy farm and ranches to the finest luxury homes in Colorado, Wyoming and Kansas, Eric works diligently to best serve his clients’ specific needs & interests. As a broker professional, Eric has consistently focused on the luxury segment of this sophisticated market. In addition to his personal and professional designations, his company’s exclusive affiliation with Sotheby’s International Realty affords Eric the opportunity to provide his clients with the many benefits and services of the world’s premiere marketing of luxury properties worldwide. Eric has taken part in a notable series of record-setting transactions in many counties throughout Colorado, including a $7.5M transaction near Steamboat Springs, Colorado. He also earned a coveted LAND designation from the National Association of Realtors - requirements for this designation include over 104 classroom hours and documented $10 million in closed volume & minimum 25 transactions in the previous 3 years. This is the oldest designation sponsored by the National Association of Realtors and many consider it to be the toughest to acquire. As a broker professional, Eric has consistently focused on the luxury segment of this sophisticated market. He currently maintains a listing portfolio which includes the finest luxury estates & ranches in both the Colorado & Hawaii marketplaces. For his commitment to professional excellence, Eric was recently recognized as Cabela€™s Trophy Properties Realtor of the Year for Customer Service out of 500 real estate professionals in the nationwide network.

Eric West858 West Happy Canyon Road, Suite 100Castle Rock, Colorado [email protected] 720.260.6663 o 303.893.3200

Page 3: Sotheby's Marketing Plan 2015

MAXIMUM EXPOSURE

MAXIMUM PRICE

Page 4: Sotheby's Marketing Plan 2015

QUALITY BRANDINGSotheby’s

A Great Brand is a Necessity, Not a Luxury.

The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of real estate services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty® brand is born and soon becomes known around the world for

the distinctive properties it represents.

BENEFIT:Partnering with Sotheby’s International Realty® to market your home guarantees the utmost in quality

service and exposure, regardless of price point.

Page 5: Sotheby's Marketing Plan 2015

Your property gets a more thorough examination because of the unmatched quality of our photography. Our goal is to capture your home in a way that makes potential buyers want to take action. Just as a travel magazine allows a reader to imagine themselves on a beach in its pages, superior Sotheby’s International Realty photography creates an immersive

experience that grabs the viewer’s attention.

BENEFIT:The quality of your home’s photography opens the door to qualified buyers from all corners of the

globe, no matter if they click, tap or swipe to seek their ideal residence.

YOUR FIRST SHOWING IS ONLINEUnmatched Professional Photography

Visitors Spend an Average of 3 Times Longer on Our WebsiteWhich Features Stunning, Attention-Grabbing Photography

Page 6: Sotheby's Marketing Plan 2015

SKILLFUL MARKETINGThe Sotheby’s Advantage

LIV Sotheby’s International Realty is the preeminent leader in showcasing quality properties in all price points and neighborhoods across the Front Range.

Sellers in all price categories benefit from unique marketing venues, both in print and online.

FIRSTAMERICANTITLE OF

COLORADO

Who do youhave behindyour realestatetransaction?

Buying a new home is a funprocess, but it’s also a complexone. From hiring a real estateagent to finding and comparingproperties to negotiating offers,you may be overwhelmed wellbefore your transaction evenreaches escrow. That’s whyhaving industry experts behindyour closing can help you avoidor alleviate common transactionproblems and keep your dealmoving — so you can enjoy the

benefits of hom-eownership assoon as possible.The title

insuranceunderwritersand escrowofficers of FirstAmerican Titleof Coloradohave the localexperience youwant behindyour transaction,combined withthe resources ofa large, nationalcompany thatdates backto 1889. Fordecades, theselocal expertshave supportedColoradoreal estatetransactions

with title and escrow services,helping to create happy Coloradohomeowners.Meet a few of First American’s

local experts:Patti VanBuskirk has more

than 24 years of Colorado escrowexperience. She says that havingthe flexibility to respond to hercustomers’ needs is what helpsher close transactions. “I recentlyworked with a client who is along-haul truck driver and oftenaway from home,” she said. “He’dgiven power of attorney to hiswife to expedite their propertysale. Unfortunately, the formwasn’t properly notarized andcouldn’t be used. Needing toclose the next day, we immedi-ately arranged for a notary tomeet him at a truck stop outsideof Las Vegas to sign and notarizea valid power of attorney.”Shelly Helm, who has worked

in escrow for 18 years, contrib-utes her successful closings tofinding creative solutions to keepher transactions moving. “Lastmonth, we had a deal that wasready to close,” she said. “At theeleventh hour, two mechanics’liens were recorded that had tobe paid by the sellers to closeon time. We arranged for com-munication between our expertColorado underwriters and allthe involved parties in order toresolve the issue in time to close.”And, of course, expert under-

writing plays a key role in closingtransactions successfully, asCarl Laffin, who has 26 years ofColorado underwriting experi-ence, can attest. “When a recenttitle search showed the propertyhad been purchased out offoreclosure, we knew this couldcause significant delays,” he said.“Then, 10 days before closing, welearned that more than $100,000of new construction had beenadded to the property, whichcould lead to mechanics’ liensand unforeseen bills. We hustledto investigate, leaving no stoneunturned. Net result was an on-time closing, benefiting all partiesto the transaction.”First American stands behind

the belief that buying a homeshould be a positive experience.And with the right expertsbehind your transaction, you cankeep it that way.For more information on First

American Title of Colorado, seeFirstAm.com/title/co.

FULLER SOTHEBY’SINTERNATIONAL REALTY PRESENTS

Living in theCityDo you have a sense of what

it’s like to live in the city? Toexperience world-class sports,shopping and entertainmentamid the backdrop of theRocky Mountain West? Towalk the oldest historic blockin Denver’s Larimer Square orto grab life-changing tapas inLoDo’s Ballpark District?Denver is a vibrant

metropolis, a place whereurban sophistication meetsoutdoor adventure. The sunshines brighter, the peopleare friendlier, the food isbetter. With dozens of homesto see and plenty of distinctneighborhoods to experience,Fuller Sotheby’s InternationalRealty brings you Livingin the City — an exclusive,one-stop shopping experiencethat features Denver’s mostextraordinary listings at allprice points.A few notable homes

on the tour:

n 721 S. Emerson St.,West

Wash Park | $639,900. Inthe heart of Denver’s covetedWash Park neighborhood,this three-bedroom, two-bath family home includes afour-piece master suite and1,683 square feet — rare for aproperty in this area and pricepoint.

n 2544W. 43rdAve.,Sunnyside-Highlands |$600,000. Recipient of theMayor’s Design Award, thismodern solar gem is locatedin one of Denver’s hottest zipcodes — 80211, which encom-passes the trendy Highlandsneighborhood.

n 801Vine St.,Morgan’s Historic District| $1.7million. Designedin 1923 by prominent localarchitect G.W. Huntington,this elegant 7,156-square-foothome is a rare and refinedhistoric estate with timelessarchitecture. A must-seeproperty on the tour.

n 701Williams St.,CheesmanPark. This 1895renovated Victorian is acrossfrom popular Chessman Park.An idyllic family home withdesigner upgrades like carraramarble, vintage hardware andoriginal architectural details.

n 1143Auraria ParkwayNo. 101, Downtown |$399,000. Steps fromLarimer Square, Pepsi Center,LoDo, downtown Denver andlight rail, this two-story loftwith vaulted ceilings, exposedbrick, and mountain viewswill have you at hello.From award-winning

contemporary estates to one-of-a-kind historic properties,this is an open house eventunlike any other. Come bytoday from 1 to 4 p.m., andexplore the possibilities ofliving in the city. For a full listof homes and interactive tourmap visit FSIRHomeTour.comor call 303-893-3200.

People skillscan lead toa careermove withRe/Max Pros

It’s no coincidence that dur-ing this fast-paced real estatemarket, many real estate agentsmaking the move to Re/MaxProfessionals are people whoseprevious careers involved peopleskills. “It requires a substantialknowledge base to be success-ful as a Realtor, but having thequality of appreciating people

and of showingexperience inmotivating andworking withthem is a criticalelement for suc-cess,” says BradWhitehouse,broker/ownerof Re/MaxProfessionals.This month,

Whitehousewelcomeda numberof agents toRe/MaxProfessionalsand its eightDenver areaoffices, includ-ing Brian Ortiz,who served as afull-time youthminister for 12years beforemaking a moveinto real estate.Ortiz, who

had additionalexperiencein financialservices and asa small business

owner, will work from Re/MaxPros’ Castle Pines/Castle Rockoffice, where he joins his wife,top-ranked Re/Max Pros’ agentDiane Ortiz.

Life experience countsEqually experienced in moti-

vating people is Kim Farnell, whojoins Re/Max Professionals withmany years as a fitness trainerassociated with the ColoradoAthletic Club and other clubs.She says her career in fitness,which began with a degree fromColorado State University inhealth and exercise science, hasbeen one that not only buildsmotivational skills, but teachesthe value of effective workingrelationships with people fromall walks of life.Farnell is a Colorado native

raised in Columbine, now livesin urban Denver and will servefrom Re/Max Pros’ HighlandsRanch office.Elizabeth Ryan built her

people skills at a public relationsagency, where she specialized inbusiness development and eventmanagement. “I learned thevalue of customer service and ofbuilding long-lasting relation-ships,” she recalls. She also hasanother résumé item that caughtthe attention of Re/Max Pros:substantial experience in givingback to the community, some-thing that’s a vital componentof Re/Max Professionals’business model, and ofits Professionals MiraclesFoundation charity. She plans towork from Re/Max Pros’ DTCOffice in Panorama Park.Drew Stark, also joining the

DTC Office, coached hockey atCherry Creek High School andother Arapahoe County teamsbefore making a move to realestate. He’s a Colorado nativewith extensive knowledge of theDenver area, and can be reachedat 303-903-6706, email [email protected] can reach Ortiz at 303-

587-4811 or [email protected]; Farnell at 720-212-3896or [email protected];and Ryan at 303-250-7204 [email protected].

AboutRe/MaxProfessionals

Re/Max Professionals alsohas offices in Highlands, CherryCreek, Lakewood, Ken-Caryland Southwest. Also visitHomesByThePros.com.

HISTORIC BONFILS MANSION

Major residencehereshowcases incomparableinterior appointments

A residence encompassingapproximately 75 percent ofthe historic Bonfils Mansionon Capitol Hill has beenlisted exclusively by KenMiller of Kentwood CityProperties. The spaciousFrench Mediterranean homeoffers more than 5,000 finishedsquare feet that has beenupdated to perfection andfastidiously maintained. Theresidence is the crown jewel ofthe Encore condominium com-munity and includes more than2,100 square feet of verandaand terraces on three sides.“This home represents a

very rare opportunity to owna landmark residence in theheart of the city,” Miller said.“The terraces and verandaprovide great outdoor liv-ing and entertaining space,and the deeded and heatedgarage offers parking foreight. The owners will enjoya huge family room in thefinished walkout basement,a perfect professional officethat’s zoned for such, a loftlibrary, a fabulous WilliamOhs-designed gourmetkitchen and an incomparablemaintenance-free lifestyle.The Bonfils Mansion is listedon the National Registerof Historic Places and it isoffered at $1.635 million.”The Bonfils Mansion was

originally built for GuilfordS. Wood in 1908, designedby architects Maurice Biscoeand Henry Hewitt. Biscoe alsodesigned Denver’s EpiscopalCathedral of St. John’s in theWilderness. The mansion’ssecond owner was AndrewS. Hughes, who made hisfortune via a stagecoach line.

The home was subsequentlyleft to Hughes’ daughter andher husband.The Denver Post heiress

and philanthropist HelenBonfils bought the mansion in1947. She generously fundedDenver’s hospitals and theDenver Performing ArtsCenter. In the 1980s, the man-sion became the office of theMexican Consulate. In 1996,the mansion’s current ownerrestored the home to a privateresidence.The mansion’s kitchen

showcases SubZero, Asko andDacor appliances, an eatingarea and new terrazzo floor-ing. An elevator serves thebasement, main and secondlevels. The sun-filled livingroom with French doors onthree sides features a Carreramarble wet bar with customcabinetry, plus full refrigeratorand shelving. An elegant din-ing room with original detailsis scaled for large, formaldinner parties. The library isappointed with custom shelv-ing, and the master suite withmountain views is highlighted

by a dressing room and sittingarea; two marble baths, onewith a steam shower andthe other with a refrigerator;and expansive walk-in closet.This one-of-a-kind homealso includes state-of-the-artmechanical systems.For more information and to

arrange a personal tour, con-tact Miller at 303-810-5535,email [email protected]. Avirtual tour of the mansion canbe seen at KentwoodCity.com.Kentwood City Properties,

formed in 1999, is the newestmember of Kentwood RealEstate, known nationally asDenver’s premier real estatecompany. The company’soffice at the corner of 17thand Wynkoop streets is com-prised of 52 of metro Denver’smost experienced realestate professionals servingresidential buyers, sellers, anddevelopers; and commercialreal estate services for buyers,sellers, landlords and tenants.For more information,

phone 303-820-CITY(2489) and visit online atKentwoodCity.com.

The historical Bonfils mansion has available its major residence,

offered by Kentwood City Properties at $1.635million.

Brian Ortiz

Kim Farnell

ElizabethRyan

Drew Stark

PattiVanBuskirk

Shelly Helm

Carl Laffin

2RADVERTISING SUPPLEMENT TO THE DENVER POST Sunday, September 22, 2013

Page 7: Sotheby's Marketing Plan 2015

SOTHEBY’S OPEN HOUSE EVENTSPresenting Your Home

AN EXCLUSIVE SOTHEBY’S LISTING TOOL FOR BRINGING BUYERS TO YOUR HOME.

A Collaborative Effort Dramatically Increases Buyer Traffic

BENEFIT:Holding open houses positions our brokers to connect with qualified buyers face-to-face, and provides the benefit of additional local exposure for your home through one-of-a-kind marketing and placement of respected “Sotheby’s blue” open house signage in prominent locations throughout your neighborhood.

Office Locations: Cherry CreekDenverTech Center Downtown DenverCastle PinesVillage BoulderEvergreen VailValley 303.893.3200

fullersothebysrealty.com

Member of

OBSERVATORY PARKCustom home designed with a centralcourtyard in Observatory Park. 5 bedrooms,5 baths, 6,453 finished square feet.$1,985,500 2550 S. Columbine StreetThe BehrTeam303.917.4467

GREENWOODVILLAGEExceptional renovation on extraordinary.94 acre site. Private cul-de-sac backingto a hidden park.$1,995,000 1980 E. Belleview CourtSusie Dews303.521.9009

CHERRY HILLSVILLAGEShow home with designer finishes and upgrades.Great floor plan w/walk-out basement tothe 15th fairway. 5 bds, 5 baths, over 6,500 sf.$2,200,000 98 Glenmoor LaneRochelle McNaughton303.929.9001

GREENWOODVILLAGEPrivate 6-acre horse property tucked awayoff University and Willamette with waterrights and well.$2,995,000 2480 E.Willamette LaneJeff Hendley303.877.6767

BUELL MANSIONClassic Elegance at its finest with meticulousattention to detail. 6 bedrooms, 9 baths,10,000 finished square feet.$3,200,000 29 Foxtail CircleJeff Hendley303.877.6767

TODAY, SEPTEMBER 22From award-winning contemporary estates,to one-of-a-kind historic properties, this isan open house event unlike any other.

FSIRHOMETOUR.COM

MORGAN’S HISTORICGrand mansion in Morgan’s Historic. Superiorcraftsmanship, pedigreed location. East HighSchool, Botanic Gardens.$1,700,000 801 Vine StreetDebra Fagan,Wendy Handlerand Susan Sweeney 303.717.4705

HILLTOPElegant 3-story home with 7 bedrooms and6 baths on perfect Hilltop block just offRobinson Park.$1,890,000 154 Fairfax StreetShannonTiger303.717.2134

BELCAROElegant home on ½ acre, 5 en-suite bedrooms,7 baths, elevator, state-of-the-art kitchen,private mother-in-law or nanny’s suite.$2,950,000 3445 E. Belcaro LaneCarol Levine 303.884.7653Nancy Levine 303.619.7800

OPEN EVENT 1-4 OPEN EVENT 1-4 OPEN EVENT 1-3

CHERRY CREEK NORTHStunning San Francisco chic townhome inthe heart of Cherry Creek North. Elevator,3 bedrooms, 5 baths, 4,461 sf.$1,500,000 404 Clayton StreetJanet Kritzer303.883.2474

OPEN EVENT 2-4

CHERRY CREEKBeautiful Mediterranean with superb finishesand gourmet kitchen. Elevator ready!3 bedrooms, 5 baths, 4,059 square feet.$1,149,000 473 Milwaukee StreetRich Farquhar303.881.4678

OPEN EVENT 1-4

BONNIE BRAEBeautiful home with designer kitchen,cherry paneled library, 4 bedrooms, 4 baths,and fabulous wine celler.$1,000,000 949 S. Josephine StreetIan Wolfe and Chris Bouc303.809.3531

OPEN EVENT 1-4

DENVERNew 2-story Penthouse in the exciting Ballparkneighborhood.Terraces off of living room andmaster bedroom. 3 bds, 4 baths, 2,841 sf.$975,000 2229 Blake Street #701Douglas D. Kerbs 303.898.7818Jon Goldberg 303.919.8950

OPEN EVENT 1-4

PARK HILLLarge Tudor on 12,500 sf lot. 5 bedrooms,3-1/2 baths, 3,166 sf + 1,462 basement.First time on market in 41 years!$900,000 1783 Hudson StreetDee and Steve Ciancio303.860.8444

OPEN EVENT 2-4

PLATT PARKStunning victorian with gourmet kitchen,4 bedrooms, 4 baths, fabulous patio withoutdoor kitchen and 4-car garage.$750,000 1500 S. Sherman StreetChris Bouc and Ian Wolfe303.669.4449

OPEN EVENT 1-4

PARK HILLStately 1929 Tudor on The Parkway. Stunningoriginal tile and woodwork.Traditional floorplan enhanced with modern gourmet kitchen.$900,000 6015 E. 17th Avenue PkwyDan Fead720.300.9500

OPEN EVENT 1-4

WESTWASH PARKModern updates and amenities. 3 bds, 2 bathsup, large fin bsmt with high ceilings and nonconforming guest suite, deck and 2-car gar.$639,900 721 S. Emerson StreetIan Wolfe and Chris Bouc303.809.3531

OPEN EVENT 1-4

CHERRY CREEKCherry Creek at an affordable price!Beautiful, open, spacious, townhome insensational condition.$620,000 267 S. Monroe StreetBob Chase303.748.7240

OPEN EVENT 2-4

HIGHLAND / SUNNYSIDEModern and solar, designed byArchitectureDenver. 2007 Mayor’s DesignAward recipient. 43Russia.info$600,000 2544 W. 43rd AvenueLeilani Renteria303.908.9207

OPEN EVENT 1-4

EASTWASH PARKCorner lot with updated kitchen, hardwoodfloors, master suite, 3 bedrooms upstairs,2-car garage. Great Wash Park opportunity!$575,000 395 S. FranklinKelly Birner303.917.6530

OPEN EVENT 2-4

WEST HIGHLANDSPrice dropped from $499,000 - a steal!2,000 fin sf, 3 bedrooms, 2 baths.spotlighthometours.com/us/1225082$450,000 3085 W. 36th AvenueJohn Ludwig303.601.1792

OPEN EVENT 1-4

DENVERRemodeled townhome with high-end finishes.Basement. 2-car garage. 2,327 square feet.2 bedrooms, 3 baths.$314,900 1620 S. Quebec Way #7Amy Gilson303.507.6641

OPEN EVENT 1-4

VIRGINIAVILLAGECharming ranch home on great block inSunset Terrace. 1,583 finished square feet.Ready to move in today!$269,000 4575 E. Montana PlaceMichael Berman303.549.5942

OPEN EVENT 1-4

CHERRY HILLSVILLAGEUndeniable magnificence fashioned with thefinest designer finishes and utmost attentionto detail. Like no other.$6,950,000 3 Winwood DriveJeff Hendley303.877.6767303 877 6767

NEW PRICE

EVERGREENStately mtn rustic home on 10 acres. 2 mastersuites, walls of windows, sweeping mtn. views,extensively landscaped. KerryEndsley.com$3,500,000 34750 Fox Ridge RoadKerry Endsley303.570.0267

DENVER / POLO GROUNDSExceptional custom home on 2.2 acres,located in Denver’s most prestigious PoloGrounds. 6 bedrooms, 8 baths.$4,800,000 680 S. University BoulevardThe BehrTeam303.917.4467

CHERRY HILLSVILLAGEAn award winning luxury estate,architectural elegance. 6 bedrooms,10 baths, 14,300 finished square feet.$6,400,000 1400 E. Oxford LaneThe BehrTeam303.917.4467303 917 4467

NEW OFFERING

CHERRY HILLSVILLAGEUnparalleled, once in a lifetime opportunity toown the most impressive golf course propertyin Cherry Hills Village. 4 bds, 6 baths, 7,228 sf.$3,950,000 1530 E. Oxford LaneJanet Kritzer303.883.2474

NEW PRICE

GLENMOOR OF CHERRY HILLSSpectacular setting on a private cul-de-sac.11,000 sf with full walk-out lower level.8 bedrooms, 4-car garage.100 Glenmoor LaneSusie Dews303.521.9009

MAYFAIRCharming, cozy updated tri-level on largecorner lot. Redone throughtout interior.2 wood burning fireplaces. Move right in!$499,995 747 Krameria StreetSusan Mathews720.840.7200

OPEN EVENT 1-3

GOLDENTRIANGLESophisticated 6-level urban townhome. 3 bds,5 baths. Fabulous outdoor spaces with bonus1 bedroom apartment over the garage.$1,595,000 1128 Cherokee StreetSusan Mathews 303.388.7200Sherri Wheeler 303.345.3303

OPEN EVENT 1-4

HILLTOPYou will fall in love with this home themoment you walk in the door.4 bedrooms up, 5 baths.$1,225,000 511 Forest StreetMichelle Seward303.886.0670

OPEN EVENT 2-4

DENVER / POLO CLUBEnchanting stone/stucco home poised ona 12,188 square foot lot, minutes fromCherry Creek. 5 bedrooms, 7 baths.$1,775,000 2911 E.Alameda AvenueThe BehrTeam303.917.4467

CASTLE PINESVILLAGEBest mountain views and spacious open plan.Stylish with exceptional quality. 1.2 acres,4 bedrooms, 5 baths.$1,690,000 6722 E. Handies Peak CourtElaine Swomley303.916.8207

HOMES NOT OPEN TODAY

CHERRY HILLSVILLAGEFabulous home on 2.4 acres, near parksand trails. 8,200+ finished sf. 6 bedrooms,7 baths, pool, tennis.$2,985,000 1640 E. Layton DriveThe BehrTeam303.917.4467

NEW PRICE

GREENWOODVILLAGEOne of the finest homes in GreenwoodVillage with beautiful outdoor spaces.5 bedrooms, 7 baths.$2,485,000 65 Royal Ann DriveThe BehrTeam303.917.4467

NEW PRICE

LITTLETONBeautiful home at the end of a cul-de-sacon a lovely treed site. 6 bedrooms,8 baths, pool and spa.$1,785,000 4681 W. Hanoverian WayThe BehrTeam303.917.4467

NEW PRICE

CHERRY CREEKElegant One Polo Creek #106. Largestprivate patio and garden in Cherry Creek.5 bedrooms, 6 baths, 6,788 square feet.$2,450,000 2400 Cherry Creek S. Drive #106Rochelle McNaughton303.929.9001

Sunday, September 22, 2013 ADVERSTISING SUPPLEMENT TO THE DENVER POSTR3

Page 8: Sotheby's Marketing Plan 2015

LIV MAGAZINEPresenting Your Home

BENEFIT:LIV Sotheby’s listings in all price ranges are beautifully displayed with professional photography to a carefully

targeted audience of homeowners who bear the greatest purchase intent found within the market.

LIV Magazine is LIV Sotheby’s International Realty’s local signature publication. Showcasing local Sotheby’s listings throughout Metro Denver, Boulder, Evergreen, Castle Pines, Breckenridge, and the Vail Valley. 70,000 copies are distributed through targeted channels including all terminals at Denver International Airport, 35,000 direct mail, display racks and valet distribution at the Cherry Creek Shopping Center, and prominent displays at our retail office locations in downtown Denver, Cherry Creek North,

Boulder, Evergreen, Castle Pines Village, Edwards, Beaver Creek and Summit County.

Page 9: Sotheby's Marketing Plan 2015
Page 10: Sotheby's Marketing Plan 2015

MARKETING STRATEGYOnline

Presence on the Most Significant Real Estate Focused Websites in the World

Designed to deliver an astounding 1.2 billion media impressions, our 2015 media plan includes a variety of global partners that reinforce our brand’s industry leading position. Blending brand exclusivity, newly developed advertising units and strategic content integration, our goal is to showcase the listings represented by our company with enough information to

draw them to livsothebysrealty.com.

BENEFIT:To measure and track results, Sotheby’s International Realty® provides a property view report including

view and inquiry statistics for each property and each partner site that a property is distributed to.

Page 11: Sotheby's Marketing Plan 2015

PROPERTY INQUIRIESSotheby’s

We Respond Promptly to Every Inquiry Within 10 Minutes

LIV Sotheby’s International Realty is committed to turning simple inquiries into productive showings. Careful attention has been given to aggressively market each property, and generate and manage leads.

BENEFIT:To provide the best possible service to sellers, the listing broker acts swiftly to ensure each lead

is qualified. All showings are scheduled promptly and every effort at follow-up is made.

Page 12: Sotheby's Marketing Plan 2015

WORLDWIDEPresence & Connections

A Truly Global Brand with Nearly 16,400 Sales Associates and Over 730 Offices within 56 Countries/Territories

Helping our clients navigate the world of real estate is what truly helps set us apart. Our referral system boasts hundreds of connections per month.

BENEFIT:Colorado is an international destination. It’s quite possible that your buyer could be right down

the street—or half way around the world.

Page 13: Sotheby's Marketing Plan 2015

25

25

70

70

70

76

DENVERBoulder

Castle Pines Village

Grand Junction

Telluride

Greeley

Aspen

Vail ValleyBreckenridge

Evergreen

Durango

Crested Butte

Steamboat SpringsSterling

Sterling

COLORADO

COLORADO PRESENCESotheby’s International Realty®

Unmatched Presence in Colorado’s World-Class, Destination, Resort Markets. Servicing All of Your Colorado Real Estate Needs.

BENEFIT:No other company sells more luxury properties over $1 million.

OUR SOTHEBY’S OFFICES THROUGHOUT COLORADO: 28 OFFICES, 500+ SALES ASSOCIATES

Including Aspen, Beaver Creek, Boulder, Breckenridge, Crested Butte, Metro Denver, Edwards, Evergreen, Steamboat Springs, Telluride, and Vail.

Page 14: Sotheby's Marketing Plan 2015

RELOCATIONCompany

A Full Service Department with Distinguished Connections

WE SERVICE OVER 2,000 CORPORATE RELOCATION TRANSFERS PER YEAR, INCLUDING CLIENTS FROM:

BENEFIT:Moving families in and out of the Denver area is one of our specialties, which translates to

powerful additional exposure for all of our listed properties.

AA Credit UnionAAA Insurance ExchangeAAA Mid AtlanticAgilent TechnologiesAll South Credit UnionAllstateAMCORE BankAmerican AirlinesAmerican Family InsuranceAmerican StandardAmtrakAmwayAOLApple ComputerArchstone CommunitiesATI Physical TherapyAT&TAutobytalAvnetBanco PopularBlack and DeckerBoy Scouts of AmericaBristol-Myers SquibbCalpine CoporationCarlson CompaniesChaseChase Union Plus HLDChase Union Plus RetailChryslerCIGNA CorpCisco Systems

CNFCompleteHomeCondo.comConstellation EnergyCredit Union Real Estate AssistanceCUSO UNFCU Advisors (United Nations Federal Credit Union)DiscoverEli Lilly & CompanyEntergyEquity ResidentialEsterline/Korry ElectronicsExxon MobilFederal Express GroundFHA.comFriends and FamilyGeneral DynamicsGovernmental Realty ServicesGreenlight Home LoansHeinzHitachi SemiconductorInternational RectifierIsland Federal Credit UnionJohnson & JohnsonJoy Global (P&H Mining Equipment)J.R. SimplotKaty, TexasloanDepot Lockhead MartinLowesMarine Federal Credit Union

Marsh & McLennanMedimmuneMelaleucaMemorial Day SchoolMerrill Lynch Credit CorpMitreMOAAMobility Real Estate Assistance ProgramNassau Educators Fed Credit UnionNavy Federal Credit UnionNetwork Capital FundingNewlywed FoodNorthop GrummanNorthshore Health System Federal Credit UnionOffice MaxOmni HotelsOmega Fed Credit UnionORNL Federal Credit UnionPartners FCUPeachtree Pest ControlPhilips Medical SystemsPhilips SemiconductorPortola PackingPratt WhitneyQwest CommnicationsRaytheon CompanyRealogy CorporationResidential FinanceSAFE Federal Credit UnionSankyo Pharma

SAP Labs/AmericaSears-Holding/KmartSecurity Service Federal Credit UnionSeniorRelocationUSA.comShell Oil CompanySiemens WestinghouseSouthern CompanySt. Jude MedicalSYSCOTeam IvyTelhio Credit UnionTime Inc.Trinchero Winery/Sutter HomesUnited AirlinesUnited Health Systems ConsortiumUnited Nations FCUUnited San Antonio Fed CUUnited TeleTech Fed CUUnited TechnologiesUSAAVALoans.comVerizonWackenhutWarner Music CompanyURS Energy & ConstructionWaste ManagementWeyerhouserWells FargoWhirlpoolWyethXerox

Page 15: Sotheby's Marketing Plan 2015

CARTUSWe Are A Part Of

The Largest Relocation Support Organization in the World

Nearly 60 years of experience Nearly 3,000 employees

150+ Countries Served, 50+ Languages Spoken

172 Clients managed from more than one global regionUSAA is one of the largest clients

20 Offices

Cartus’ ability to provide responsive, experienced service to clients and relocating employees around the globe is enhanced and strengthened by our numerous professional networks.

Cartus maintains a vast ISO-certified network of suppliers around the globe who provided support to clients and assignees in more than 150 countries and in every key phase of the relocation experience, including destination support, homefinding, temporary housing, and household goods shipment. Our networks are experienced and monitored by 186 regionally based

Cartus Supply Chain staff, facilitating accurate, proximate monitoring and support.

Page 16: Sotheby's Marketing Plan 2015

LUXURYREALESTATE.COMExclusive Board of Regents Status

The Board of Regents is an exclusive network of the world’s most elite luxury real estate professionals. Each member exclusively represents a defined territory and has been selected based on their leadership and longstanding success in the real estate industry.

BENEFIT:LuxuryRealEstate.com Regents are armed with an array of powerful, exclusive marketing tools and solutions

which allow them to showcase their properties to targeted, elite buyers worldwide.

LUXURYREALESTATE.COM ONLINE REACH

• Webby award-winning, most-viewed luxury real estate website in the world, “Best of the Web”

• More than 16 million page views per month

• More than 58,000 luxury properties with an average price of $2,107,968 USD

• #1 in searches on google.com, bing.com, yahoo.com

TOP 10 VISITING COUNTRIES

Page 17: Sotheby's Marketing Plan 2015

LUXURY HOME MARKETLeaders in the

Average Sales Price

Denver-Area Residential Real Estate Brokerages for 2013*

* Based on Information from BrokerMetrics / Metrolist, Inc. for the period of 1/1/2013 to 12/31/2013. LIV SIR defined as brokerage entity ID# 09697. This representation is based in whole or in part on data supplied by Metrolist, Inc. Metrolist, Inc. does not guarantee nor is in any way responsible for its accuracy. Data maintained by Metrolist Inc. may not reflect all real estate activity in the market.

Page 18: Sotheby's Marketing Plan 2015

2014 RESULTS

2014 was another successful year at LIV Sotheby’s International Realty, as we achieved exceptional sales figures in every price range. Although we are known as experts

in the luxury home market, over 57% of our sales in 2014 involved properties priced under $500,000.

By providing the same high level of professionalism, service and marketing expertise to home buyers and sellers in every price point, we have reached a truly unique balance.

Local Expert303.893.3200

livsothebysrealty.com 303.893.3200

SOLD

Lowest Price Sale $10,000 (Land)

Highest Price Sale $7,150,000

Sales Volume 2014 $1,842,849,076

Average Sales Price $627,673

Number of Listings Sold 1,319

Number of Total Buyers Closed 1,617

Page 19: Sotheby's Marketing Plan 2015

MILLION DOLLAR SERVICE

* Based on Information from Metrolist, Inc. for the period of 1/1/2013 to 12/31/2013. LIV SIR defined as brokerage entity ID# 09697. This representation is based in whole or in part on data supplied by Metrolist, Inc. Metrolist, Inc. does not guarantee nor is in any way responsible for its accuracy. Data maintained by Metrolist Inc. may not reflect all real estate activity in the market.

$1.5M+

5.25% 0-$250,000

20.14%

$250,001-$500,000

39.61%

$500,001-$750,000

18.71%

$750,001-$1.5M

16.29%

For Every Price Point

Page 20: Sotheby's Marketing Plan 2015

ANALYSISComparative Market

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Step One

Buyers buy emotionally, and if you capture their hearts, you will capture their offers. In order to ensure a

fantastic first impression, we will create ideal curb appeal as an inviting exterior ensures a view of the interior.

Room by room staging will build that emotional connection and help to increase your bottom line.

Finally, we will implement solid best practices and strategies for effective buyer showings.

SET THE STAGE

Page 22: Sotheby's Marketing Plan 2015

BEST PRICE STRATEGYStep Two

A Best Price Strategy goes beyond reviewing comparable sales. With available and sold data readily available on the

Internet, it is easy to create a static picture of the market. A strategy requires more. Together, we perform a market

study which analyzes trends and review your property as it sits within the real estate market today. A physical tour

of properties that are in direct competition may also be beneficial in selecting the best price for your home.

Page 23: Sotheby's Marketing Plan 2015

MAXIMUM EXPOSUREStep Three

A successful sale that yields top dollar flows from an empirical strategy that goes beyond MLS entry. Our goal is to

provide a home with relevant exposure designed to connect sellers with potential buyers from the local market to

a national and global audience. Local market expertise is aptly supported by a brand with access to online, print and

unconventional marketing venues delivering powerful results at all price points.

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YOUR TRUSTED ADVISOR, MANAGING THE DETAILS

Step Four

There are several moving parts in a real estate transaction. Many real estate contracts simply do not make it to the

closing table. Expert negotiation, communication and the management of details is the top priority to complete any

sale. Your Trusted Advisor will educate and guide you to make good decisions to fulfill your objectives.

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Step Five

When you choose a broker to represent you, you are also choosing their company. Our company maintains

critical values and standards of integrity, a commitment to innovation, a full service approach and a market success

track record, second to none. Together, these elements deliver tangible results for every client.

EXTRAORDINARY FIRM, HIGHEST QUALITY SERVICE

Page 26: Sotheby's Marketing Plan 2015

HOME-SELLING PROCESS

TOUR PROPERTYLISTING PRESENTATIONBROKER INTERVIEW • Marketing• CMA (Comparative Market Analysis)• Sales Strategy• Listing Contract

1

• Clean and De-Clutter Home• Allow Showings and Open Houses• New Home Search

• Marketing: • Photos/Virtual Tour • Enter Listing into MLS • Distribute Listing to Various Websites, • Brochures, Postcards and E-blasts to

Real Estate Community and Sphere of Influence

• Online and Print Exposure Including Connoisseur Magazine

• Contact Referral Agent• Transaction Management: • Set Up Showings • Collect Feedback • Monitor Market Conditions

SELLERS BROKER

3RECEIVE OFFER

IF ACCEPTED:• Escrow• Title Work• Buyer Due Diligence• Negotiate Objections

IF COUNTERED: IF DENIED:

4CLOSING

BUYER COUNTERS

BUYER ACCEPTS

PREPARE TO MOVE

CONTRACTFAILS

• Offer Accepted• CONTRACT

FINAL WALKTHROUGH

2

CONTRACTFAILS

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WHAT REAL ESTATE AGENTS DOPRE-LISTING ACTIVITIES 1. Make appointment with seller for

listing presentation. 2. Send a written or e-mail

confirmation of appointment and call to confirm.

3. Review appointment questions. 4. Research all comparable

currently listed properties. 5. Research sales activity for past

18 months from MLS and public databases.

6. Research “average days on market” for properties similar in type, price and location.

7. Download and review property tax information.

8. Prepare “comparable market analysis” (CMA) to establish market value.

9. Obtain copy of subdivision plat/complex layout.

10. Research property’s ownership and deed type.

11. Research property’s public record information for lot size and dimensions.

12. Verify legal description. 13. Research property’s land use

coding and deed restrictions. 14. Research property’s current use

and zoning. 15. Verify legal names of owner(s) in

county’s public property records. 16. Prepare listing presentation

package with above materials. 17. Perform exterior “curb appeal

assessment” of subject property. 18. Compile and assemble formal file

on property. 19. Confirm current public schools

and explain their impact on market value.

20. Review listing appointment checklist to ensure completion of all steps.

LISTING APPOINTMENTPRESENTATION 21. Give seller an overview of

current market conditions and projections.

22. Review agent and company credentials and accomplishments.

23. Present company’s profile and position or “niche” in the marketplace.

24. Present CMA results, including comparables, solds, current listings and expireds.

25. Offer pricing strategy based on professional judgment and interpretation of current market conditions.

26. Discuss goals to market effectively.

27. Explain market power and benefits of multiple listing service.

28. Explain market power of Web marketing, IDX and Realtor.com.

29. Explain the work the brokerage and agent do “behind the scenes” and agent’s availability on weekends.

30. Explain agent’s role in screening qualified buyers to protect against curiosity seekers.

31. Present and discuss strategic master marketing plan.

32. Explain different agency relationships and determine seller’s preference.

33. Review all clauses in listing contract and obtain seller’s signature.

AFTER LISTING AGREEMENT IS SIGNED 34. Review current title information. 35. Measure overall and heated

square footage. 36. Measure interior room sizes. 37. Confirm lot size via owner’s copy

of certified survey, if available. 38. Note any and all unrecorded

property lines, agreement, easements.

39. Obtain house plans, if applicable and available.

40. Review house plans, make copy. 41. Order plat map for retention in

property’s listing file. 42. Prepare showing instructions

for buyers’ agents and agree on showing time window with seller.

43. Obtain current mortgage loan(s) information: companies and account numbers.

44. Verify current loan information with lender(s).

45. Check assumability of loan(s) and special requirements.

46. Discuss possible buyer financing alternatives and options with seller.

47. Review current appraisal if available.

48. Identify Home Owner Association manager if applicable.

49. Verify Home Owner Association fees with manager – mandatory or optional and current annual fee.

50. Order copy of Homeowner Association bylaws, if applicable.

51. Research electricity availability and supplier’s name and phone number.

52. Calculate average utility usage from last 12 months bills.

53. Research and verify city sewer/septic tank system.

54. Calculate average water system fees or rates from last 12 months of bills.

55. Or confirm well status, depth and output from Well Report.

56. Research/verify natural gas availability, supplier’s name and phone number.

57. Verify security system, term of service and whether owned or leased.

58. Verify if seller has transferable termite bond.

59. Ascertain need for lead-based paint disclosure.

60. Prepare detailed list of property amenities and assess market impact.

61. Prepare detailed list of property’s “Inclusions and Conveyances with Sale.”

62. Compile list of completed repairs and maintenance items.

63. Send “Vacancy Checklist” to seller if property is vacant.

64. Explain benefits of Home Owner Warranty to seller.

65. Assist sellers with completion and submission of Home Owner Warranty application.

66. When received, place Home Owner Warranty in property file for conveyance at time of sale.

67. Have extra key made for lockbox. 68. Verify if property has rental units

involved. And if so: 69. Make copies of all leases for

retention in listing file. 70. Verify all rents and deposits. 71. Inform tenants of listing and

discuss how showings will be handled.

72. Arrange for yard sign installation. 73. Assist seller with completion of

Seller’s Disclosure form. 74. Complete “new listing checklist.” 75. Review results of Curb Appeal

Assessment with seller and provide suggestions to improve salability.

76. Review results of Interior Décor Assessment and suggest changes to shorten time on market.

77. Load listing into transaction management software program.

ENTERING PROPERTY IN MLS DATABASE 78. Prepare MLS Profile Sheet –

agent is responsible for “quality control” and accuracy of listing data.

79. Enter property data from Profile Sheet into MLS listing database.

80. Proofread MLS database listing for accuracy, including proper placement in mapping function.

81. Add property to company’s Active Listings list.

82. Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Data Form within 48 hours.

83. Take additional photos for

upload into MLS and use in flyers. Discuss efficacy of panoramic photography.

MARKETING THE LISTING 84. Create print and internet ads

with seller’s input. 85. Coordinate showings with

owners, tenants and other REALTORS. Return all calls – weekends included.

86. Install electronic lock box if authorized by owner. Program with agreed-upon showing time windows.

87. Prepare mailing and contact list. 88. Generate mail-merge letters to

contact list. 89. Order “Just Listed” labels and

reports. 90. Prepare flyer and feedback faxes. 91. Review comparable MLS listings

regularly to ensure property remains competitive in price, terms, conditions and availability.

92. Prepare property marketing brochure for seller’s review.

93. Arrange for printing or copying of supply of marketing brochures or flyers.

94. Place marketing brochures in all company agent mailboxes.

95. Upload listing to company and agent Internet sites, if applicable.

96. Mail “Just Listed” notice to all neighborhood residents.

97. Advise Network Referral Program of listing.

98. Provide marketing data to buyers from international relocation networks.

99. Provide marketing data to buyers coming from referral network.

100. Provide “Special Feature” cards for marketing, if applicable.

101. Submit ads to companies participating in internet real estate sites.

102. Convey price changes promptly to all internet groups.

103. Reprint/supply brochures promptly as needed.

104. Review and update loan information in MLS as required.

105. Send feedback e-mails/faxes to buyer’s agents after showings.

Continued on next page...

Page 28: Sotheby's Marketing Plan 2015

WHAT REAL ESTATE AGENTS DO (Continued)

MARKETING THE LISTING(continued) 106. Review weekly Market Study. 107. Discuss feedback from showing

agents with seller to determine if changes will accelerate the sale.

108. Place regular weekly update calls to seller to discuss marketing & pricing.

109. Promptly enter price changes in MLS listings database.

THE OFFER AND CONTRACT 110. Receive and review all Offer to

Purchase contracts submitted by buyers or buyers’ agents.

111. Evaluate offer(s) and prepare “net sheet” one each for owner to compare.

112. Counsel seller on offers. Explain merits and weaknesses of each component of each offer.

113. Contact buyers’ agents to review buyer’s qualifications and discuss offer.

114. Fax/deliver Seller’s Disclosure to buyer’s agent or buyer upon request and prior to offer if possible.

115. Confirm buyer is pre-qualified by calling loan officer.

116. Obtain pre-qualification letter on buyer from loan office.

117. Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date.

118. Prepare and convey counteroffers, acceptance or amendments to buyer’s agent.

119. Fax all copies of contract and all addendums to closing attorney or title company.

120. When Offer-to-Purchase contract is accepted and signed by seller, deliver to buyer’s agent.

121. Record and promptly deposit buyer’s earnest money into escrow account.

122. Disseminate “Under-Contract Showing Restrictions” as seller requests.

123. Deliver copies of fully signed Offer to Purchase contract to seller.

124. Fax/deliver copies of Offer to Purchase contract to selling agent.

125. Fax copies of Offer to Purchase contract to lender.

126. Provide copies of signed Offer to Purchase contract for office file.

127. Advise seller in handling additional offers to purchase submitted between contract and closing.

128. Change MLS status to “Sale Pending.”

129. Update transaction management program to show “Sale Pending.”

130. Review buyer’s credit report results – Advise seller of worst and best case scenarios.

131. Provide credit report information to sell if property to be seller-financed.

132. Assist buyer with obtaining financing and follow up as necessary.

133. Coordinate with lender on discount points being locked in with dates.

134. Deliver unrecorded property information to buyer.

135. Order septic system inspection, if applicable.

136. Receive and review septic system inspection report and assess impact on sale.

137. Deliver copy of septic system inspection report to lender and buyer.

138. Deliver well flow test report copies to lender, buyer and listing file.

139. Verify termite inspection ordered. 140. Verify mold inspection ordered, if

required.

TRACKING THE LOAN PROCESS 141. Confirm return of verifications of

deposit and buyer’s employment. 142. Follow loan processing through

to underwriting. 143. Add lender and other vendors to

transaction management program so agents, buyer and seller can track progress of sale.

144. Contact lender weekly to ensure processing is on track.

145. Relay final approval of buyer’s loan application to seller.

HOME INSPECTION 146. Coordinate buyer’s professional

home inspection with seller. 147. Review home inspector’s report. 148. Enter completion into transaction

management tracking software program.

149. Explain seller’s responsibilities with respect to loan limits and interpret any clauses in the contract.

150. Ensure seller’s compliance with home inspection clause requirements.

151. Recommend/assist seller with identifying and negotiating with trustworthy contractors for required repairs.

152. Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed.

THE APPRAISAL 153. Schedule appraisal. 154. Provide comparable sales used in

market pricing to appraiser. 155. Follow up on appraisal. 156. Enter completion into transaction

management program. 157. Assist seller in questioning

appraisal report if it seems too low.

CLOSING PREPARATIONS AND DUTIES 158. Make sure contract is signed by

all parties. 159. Coordinate closing process with

buyer’s agent and lender. 160. Update closing forms and files. 161. Ensure all parties have all forms

and information needed to close the sale.

162. Select location for closing. 163. Confirm closing date and time

and notify all parties. 164. Assist in solving any title

problems (boundary disputes, easements, etc.) or in obtaining death certificates.

165. Work with buyer’s agent in scheduling and conducting buyer’s final walk-through prior to closing.

166. Research all tax, HOA, utility and other applicable prorations.

167. Request final closing fixtures from closing agent (attorney or title company).

168. Receive and carefully review closing figures to ensure accuracy.

169. Forward verified closing figures to buyer’s agent.

170. Request copy of closing documents from closing agent.

171. Confirm buyer and buyer’s agent received title insurance commitment.

172. Provide “Home Owners Warranty” for availability at closing.

173. Review all closing documents carefully for errors.

174. Forward closing documents to absentee seller as requested.

175. Review documents with closing agent (attorney).

176. Provide earnest money deposit from escrow account to closing agent.

177. Coordinate closing with seller’s next purchase, resolving timing issues.

178. Have a “no surprises” closing so that seller receives a net proceeds check at closing.

179. Refer sellers to one of the best agents at their destination, if applicable.

180. Change MLS stats to Sold. Enter sale date, price, selling broker and agent’s ID number, etc.

181. Close out listing in transaction management program.

FOLLOW UP AFTER CLOSING 182. Answer questions about filing

claims with Home Owner Warranty company if requested.

183. Attempt to clarify and resolve and repair conflicts if buyer is dissatisfied.

184. Respond to any follow-on calls and provide any additional information required from office files.

This list was originally prepared by the Orlando Area Association of Realtors. Recently, NAR presented it to Congress to demonstrate all the tasks that real estate professionals must do to close a single transaction. For a copy of this list visit: www.RealEstateIntelligence.com and click on “Documents”, then “NAR’s Transaction List.”

Page 29: Sotheby's Marketing Plan 2015

HOW AGENTS ARE COMPENSATED ON A 6% COMMISSION

Commission Breakdown

Buyer’s Agent2.8%

Agent Income1.2%

Agent Business Expenses

1%

Brokerage Fees 1%

Page 30: Sotheby's Marketing Plan 2015

DATAMarket