sotheby's international realty
DESCRIPTION
Presented By Lauren PowellTRANSCRIPT
real estate brandIn a time of global communications and global markets,
THERE IS ONLY ONE TRUE INTERNATIONAL
Lauren Powell brings years of experience as a Marketing and Public Relations Professional to her career in Real Estate. In addition, Lauren is accomplished in the art and design arena and is the author of three popular decorating books. She has appeared on numerous television shows as a design and do-it-yourself expert and her own home has been featured in national magazines such as Woman’s Day, Romantic Homes, Country Living and Better Homes and Gardens. The combination of these attributes, plus her market knowledge and integrity coalesce and provide an extraordinary advantage for Lauren’s clients. She not only has a vision and talent to stage homes for re-sale, but also enjoys helping her clients turn their new house into a home.
Lauren has been recognized consistently by Kuper Sotheby’s International Realty as Top Individual Producer, Top Listing Agent and highest number of transactions. She has received the Texas Star Realtor award which only 3% of Realtors receive from a survey of satisfied clients, was featured in Top Agent Magazine, holds the GRI and CRS designations, and is working toward her broker’s license.
An art enthusiast and a painter, Lauren also enjoys dancing, traveling and participating and leading women’s Bible Studies. In addition to spending time with her family, Lauren and her Yorkshire Terrier, Izzy are a certified Pet Partner Therapy Team and volunteer at nursing homes and other facilities.
Excellent communication and negotiation skills and a keen design eye allow Lauren to see the potential in any property whether representing a seller or buyer. A highly motivated top producer, Lauren is always ready to serve her clients beyond their expectations.
Kuper Sotheby’s International Realty2700 Barton Creek Road #200Austin, Texas 78735
c: 512.695.0679o: [email protected]
LAUREN POWELL
real estate agentYOUR EXPERIENCED
heritageA REVERED TRADITION OF MARKETING THE WORLD’S MOST TREASURED POSSESSIONS
BRAND
Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the
world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as
on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world. Our associa-
tion with the Sotheby’s Brand is truly what sets us apart because it is more than just an Auction House. It’s the ultimate
destination where collectors gather to indulge their desires and share their knowledge.
extraordinary livesOUR BRAND IS KNOWN THROUGHOUT THE WORLD FOR REPRESENTING HOMES
THAT EMBODY THE RICH TAPESTRY OF VARIED LIFESTYLES, DISTINCT SETTINGS
AND DIVERSE LOCALES. WHERE THE UTMOST QUALITY IS CONSIDERED INTRINSIC.
WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED.
ARTFULLY UNITING EXTRAORDINARY HOMES WITH
realty brandCREATION OF THE SOTHEBY’S
The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete
package of estate disposition services. Founded on the same commitment to exceptional service that characterized the
firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born and soon becomes known
around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s
PRESENCEworldwideA TRULY GLOBAL BRAND WITH MORE THAN 15,000 SALES ASSOCIATES,
OVER 720 OFFICES, AND APPROXIMATELY 52 COUNTRIES/TERRITORIES
DEDICATED LIAISONS DEVOTED TO CONNECTING BUYERS AND SELLERS GLOBALLY
DISTINGUISHEDconnectionsDEDICATED LIAISONS DEVOTED TO CONNECTING BUYERS AND SELLERS GLOBALLY
a shared visionEXPERTS IN AUSTIN, SAN ANTONIO AND AROUND THE WORLD
KUPER SOTHEBY’S
Kuper Sotheby’s International Realty was formed in 1972 under the strong leadership of Charles Kuper, Jr. and his
family. A new strategic partnership was formed in 2012 when Kuper Sotheby’s International Realty merged our San
Antonio brokerage with Capital City Sotheby’s International Realty, the local Austin affiliate owned by Doug & Mary
Land and Jonathan Creath. In 2014, Kuper Sotheby’s International Realty and Capital City Sotheby’s International
Realty merged with Amelia Bullock Realtors in Austin. Founded in 1969 by Amelia Bullock and Barbara Wallace, the
company has a strong history of providing service with quality, value and integrity to everyone. Together, the three
brokerages have unified ourselves under the Kuper Sotheby’s International Realty brand. This, combined with our
relationship with the premier Sotheby’s International Realty brand, affirms our commitment toward providing you a
superior level of service, marketing and expertise in San Antonio, Austin, and around the world.
our missionLOCAL KNOWLEDGE. GLOBAL REACH.
KUPER SOTHEBY’S
It is our mission to be the leader of Luxury Real Estate in Texas by providing service that exceeds expectations, deliver
knowledge that surpasses the competition, and present progressive marketing and innovative technology that outperforms
the industry demand. Our goals and our people have always been focused on enhancing the quality of life in this, the vibrant
heart of Texas. With a deep sense of integrity and a comprehensive knowledge of real estate, we offer each of our clients
and customers our total commitment to service.
our journeyTHE UNIQUE DIFFERENCE.
KUPER SOTHEBY’S
Kuper Realty Corporation was founded in 1972 as a commercial brokerage and later expanded our services to include
residential real estate, specializing in the upscale market. In 1980 the company became a Sotheby’s affiliate, thus becoming
Kuper Sotheby’s International Realty
In 2003, Capital City Sotheby’s International Realty was launched to fill the need for a brokerage that offered personalized
service, long-term relationships, plus had a truly international marketing reach. A new strategic partnership was formed in
2012 when Kuper Sotheby’s International Realty merged our San Antonio brokerage with the local Austin affiliate.
When Amelia Bullock founded her company in 1969 she made a very clear decision to create a different kind of Real
Estate Company. Together with Barbara Wallace, they focused on delivering something different, something better than a
transaction.
In 2014, the three unique and successful brokerages came together under the Kuper Sotheby’s International Realty brand,
office locationsEIGHT BOUTIQUE OFFICE LOCATIONS TO BEST SERVE YOU.
KUPER SOTHEBY’S
Central Office
Alamo Heights
6606 N. New Braunfels
San Antonio, TX 78209
210.822.8602
North Central Office
Stone Oak
434 N. Loop 1604 W. #3103
San Antonio, TX 78232
210.490.1200
North Office
The Dominion
4 Dominion Drive
San Antonio, TX 78257
210.698.3100
Hill Country Office
Boerne
1002 River Rd. Ste. 300
Boerne, TX 78006
830.816.5260
Southwest Office
Barton Creek
2700 Barton Creek Blvd.
Austin, TX 78735
512.328.0058
Central Office
Westlake
4301 Westbank, Bldg. B, Ste. 100
Austin, TX 78746
512.327.4800
West Office
Bee Cave
13420 Galleria Circle Ste. A-105
Austin, TX 78738
512.261.0008
Northwest Office
Spicewood
8008 Spicewood Lane
Austin, TX 78759
512.345.2100
relocationRELOCATION DEPARTMENT
KUPER SOTHEBY’S
KuperRealty.com Central San Antonio 210.822.8602 | North San Antonio 210.698.3100 | Stone Oak 210.490.1200
Hill Country-Boerne 830.816.5260 | Kuper Ranch Sales 210.804.1515
Central San Antonio 210.822.8602 | North San Antonio 210.698.3100
Hill Country-Boerne 830.816.5260 | Kuper Ranch Sales 210.804.1515Stone Oak 210.490.1200
HOME BUYER’S GUIDESan Antonio | Boerne
1 Steps To Buying A Home in San Antonio3 Costs Of Buying A Home4 Understanding Closing Costs5 Finding The Perfect Neighborhood6 Why You Need A Buyer’s Agent7 Home Inspection
8 Make The Move-In Easy
Kuper Sotheby’s International Realty has a full service relocation department that provides services for relocation manage-
ment companies that handle the relocation process for most large corporations in the United States as well as assisting
with international moves. KSIR is a member of Cartus, the largest relocation management network in the United States and
we have facilitated over $70,000,000.00 in relocation moves each of the past two years and are on target to exceed that
number in 2014. With the many affiliations our relocation department has with the corporations and their management
companies we have provided buyers for many of the sellers in our communities
YOUR HOME IS UNIQUE. MARKETING A LISTING SUCH AS THIS TAKES
AN EXCLUSIVE SET OF SKILLS AS WELL AS AN EXPLICIT MARKETING PLAN.
OUR EXCLUSIVE GLOBAL AND LOCAL MARKETING PARTNERSHIPS
ARE DESIGNED TO CREATE MAXIMUM EXPOSURE FOR YOUR HOUSE.
ALL THE RESOURCES THAT ARE AVAILABLE TO ME
AND MY FIRM ARE UTILIZED TO PRESENT YOUR HOME…
IN AN EXTRAORDINARY AND TARGETED MANNER.
THE MARKETING OF YOUR HOME
brand advertising A CONSISTENT GLOBAL BRAND EXPERIENCE
SOTHEBY’S
The Sotheby’s global brand advertising campaign is a vibrant and strategic marketing approach designed to achieve our
goals of creating brand awareness and driving buyer leads to our network offices. Additionally this campaign positions our
brand’s essence – the amazing listings represented by our network – like never before to our global and diverse audience.
The direct benefit of this effort helps provide exposure for your home to millions of consumers throughout the world.
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marketing planMARKETING AND ADVERTISING PROGRAM
EXCLUSIVELY DESIGNED FOR YOU
CAPITAL CITY
• Complimentarystagingconsultation• Professionalphotography• PostyourpropertyonAustinMultipleListingService• Placesignonyourpropertywithexclusivetextriderofferingbuyerimmediateinformation• Createprofessional,highqualitymarketingbrochurecompletewithphotos&propertyspecifics• Colorphotoflyerstobeplacedinboxoutsideofhomeifdesired• Exclusivevirtualtourfeaturingphotosanddetailedinformationpertainingtotheproperty• Videopresentationofthepropertyandpostingonyoutube.com• Distributeinformationonyourpropertytoourlocalbuyerdatabaseandtopotentialbuyersworldwide, specifically targeting cities where we are likely to attract a buyer for your home• Introduceyourpropertytoourassociatesduringbuyer/sellermatchtimeatsalesmeetings• PlacementonLaurenPowellRealty.com• PlacementonSotheby’sInternationalRealtyandCapitalCitySotheby’sInternationalRealtyweb-site containing enhanced lifestyle features and photographs for maximum search results• ShowcaseListingEnhancementonRealtor.com• SocialNetworkingonFacebookandTwitteraccountsthroughpersonalandbrokerageaccounts• Hostacaravanforagentstotouryourlistingwithinthefirst30days• PublicOpenHouseasrequested• Provideregularupdatesonsalesandlistingsofcomparablehomesinyourarea• ShowingSuiteautomatedfeedbacksenttoyouremailuponagentresponse• Provideluxurylevelservice,keepyouinformedthroughouttheprocessofsellingyourproperty
I understand the unique value of your property and have developed a marketing program that I believe will provide the attention and exposure deserved. My market knowledge and the global resources that Sotheby’s can provide will reach the prospective buyer with a strategic approach that will include:
advertisingOUR BRAND’S PROPRIETARY MAGAZINES REACH A COVETED,
GLOBAL READERSHIP THROUGHOUT THE YEAR
MAGAZINE
LUXURY HOMES AND LIFESTYLES AROUND THE WORLD / 2012 / VOLUME TWO
THE UNDISCOVERED JEWELS OF SAN DIEGO
PLUS LIVING THE GOOD LIFE
Affl uent home buyers pursue their passions through real estate
EXTRAORDINARY HOMES FROM AROUND THE WORLD
LUXURY HOMES AND LIFESTYLES AROUND THE WORLD / 2012 / VOLUME TWO
LIVING THE GOOD LIFE
Affl uent home buyers pursue their passions through real estate
PLUS THE UNIQUE ENERGY OF WASHINGTON D.C.
EXTRAORDINARY HOMES FROM AROUND THE WORLD
SOTHEBY’ScollaborationAN EXTRAORDINARY COLLABORATION LEVERAGING THE HISTORY
AND SOPHISTICATION OF OUR LINEAGE
Sotheby’s International Realty® professionals represent unique properties located in many of the most
beautiful and highly desired locations around the globe.
Sotheby’s Auction House specialists offer exceptional expertise in fine art, antiques, wine, jewelery and collectibles.
To review the updated worldwide auction schedule and purchase sale catalogues
visit www.sothebys.com or call +1 641.312.5682
EXTRAORDINARY ART | EXTRAORDINARY HOMES
AN EXTRAORDINARY COLLABORATION
An exceptional and rare collection of
Cartier Desk TimepiecesImportant Watches & Clocks
Auction in New York 14 June 2012
The Henry Graves Jr. Yellow Gold Tortue
Minute Repeating WristwatchPatek Philippe, No. 97589
Estimate: $600,000-800,000Watches from the Collection of the late
Reginald H. Fullerton, Jr. and his Grandfather
Henry Graves Jr.Auction in New York 14 June 2012
Francesco Guardi VENICE, A VIEW OF THE
ENTRANCE TO THE GRAND CANAL
To be sold as part of a pair Estimate: £1,200,000 – 1,800,000
Old Master & British Paintings Evening Sale
Auction in London 4 July 2012
© MMXII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to
Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated.
Kiawah Island, SC, USA $10,850,000 USD
As in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive
character. The Sotheby’s International Realty® network offers a fine collection of luxury homes, estates
and properties for sale throughout the world. Allow us to artfully unite you with the perfect home.
Los Angeles, CA, USA $10,900,000 USD
Annapolis, MD, USA $32,000,000 USD
Laval, Canada $29,655,000 USD
Paradise Island, Bahamas $6,450,000 USD
SOTHEBY’S COOPERATIVE PRINT ADVERTISING
PARTNERING WITH GLOBAL MEDIA ICONS THAT PROVIDE TARGETED
REACH AND VAST EXPOSURE
Sotheby’s International Realty® professionals represent unique properties located in many of the most
beautiful and highly desired locations around the globe.
Sotheby’s Auction House specialists offer exceptional expertise in fine art, antiques, wine, jewelery and collectibles.
To review the updated worldwide auction schedule and purchase sale catalogues
visit www.sothebys.com or call +1 641.312.5682
EXTRAORDINARY ART | EXTRAORDINARY HOMES
AN EXTRAORDINARY COLLABORATION
An exceptional and rare collection of
Cartier Desk TimepiecesImportant Watches & Clocks
Auction in New York 14 June 2012
The Henry Graves Jr. Yellow Gold Tortue
Minute Repeating WristwatchPatek Philippe, No. 97589
Estimate: $600,000-800,000Watches from the Collection of the late
Reginald H. Fullerton, Jr. and his Grandfather
Henry Graves Jr.Auction in New York 14 June 2012
Francesco Guardi VENICE, A VIEW OF THE
ENTRANCE TO THE GRAND CANAL
To be sold as part of a pair Estimate: £1,200,000 – 1,800,000
Old Master & British Paintings Evening Sale
Auction in London 4 July 2012
© MMXII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to
Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated.
Kiawah Island, SC, USA $10,850,000 USD
As in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive
character. The Sotheby’s International Realty® network offers a fine collection of luxury homes, estates
and properties for sale throughout the world. Allow us to artfully unite you with the perfect home.
Los Angeles, CA, USA $10,900,000 USD
Annapolis, MD, USA $32,000,000 USD
Laval, Canada $29,655,000 USD
Paradise Island, Bahamas $6,450,000 USD
SOTHEBY’S COOPERATIVE PRINT ADVERTISING
PARTNERING WITH GLOBAL MEDIA ICONS THAT PROVIDE TARGETED
REACH AND VAST EXPOSURE
THE WALL STREET JOURNAL . THE NEW YORK TIMES . INTERNATIONAL HERALD TRIBUNE
BLOOMBERG MARKETS . COUNTRY LIFE . FINANCIAL TIMES . LUXURY PROPERTIES MAGAZINE
ROBB REPORT . ROBB REPORT HOME & STYLE
PROPERTYadvertising
Queenstown, New Zealand
$15,000,000 NZD
Property ID 4000031366
Montréal, Québec, Canada
$11,750,000 CAD
Property ID 4000032321
Woodside, CA, USA
$39,500,000 USD
Property ID 0085235
Paris, France
Price Upon Request
Property ID 4000028903
�s in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive
character. The Sotheby’s International Realty® network offers a fine collection of luxury homes, estates
and properties for sale throughout the world. Allow us to artfully unite you with the perfect home.
WE HAVE BUILT OUR REPUTATION FOR 40 YEARS BY DELIVERING THE HIGHEST
QUALITY SERVICE AND MARKETING TO OUR BUYING AND SELLING CLIENTS.
Casas Haciendas Ranchos and Collections magazine showcases the finest properties in south Texas and around
the world. The response from this in-house publication is unprecedented as literally millions of dollars of real
estate transactions occurred as a result of the magazine and its worldwide distribution.
CASAS, HACIENDAS, RANCHOS and COLLECTIONS
PROPERTYadvertising
PROPERTYadvertisingKUPER LOCAL ADVERTISING
INDIVIDUAL, LOCAL AND CUSTOM-TAILORED
An individual plan will be custom-tailored to market your home which will include a combination of key elements.
Our reach is local, national and international and it is a proven approach that our cumulative marketing and advertis-
ing efforts will generate results for you regardless of a specific advertisement. To that point, we have the possibility
to employ the following regional publications:
P R I N T | A D V E R T I S I N G
LOCAL ADVERTISINGINDIVIDUAL, LOCAL AND CUSTOM-TAILORED
An individual plan will be customAn individual plan will be custom--tailored to market your home which will include a combination of key elements. tailored to market your home which will include a combination of key elements.
Our reach is local, national and international and it is a proven approach that our cumulative marketing and Our reach is local, national and international and it is a proven approach that our cumulative marketing and
advertising efforts will generate results for you regardless of a specific advertisement. To that point, we will advertising efforts will generate results for you regardless of a specific advertisement. To that point, we will
employ the following regional publications: employ the following regional publications: San Antonio Business Journal, Best Homes Magazine, San Antonio San Antonio Business Journal, Best Homes Magazine, San Antonio
ExpressExpress--News, Boerne Star, and Boerne Real Estate GuideNews, Boerne Star, and Boerne Real Estate Guide
Each office is independently owned and operated.
SAN ANTONIO BUSINESS JOURNAL . LUXURY HOME MAGAZINE . HOMES & LAND . BOERNE
STAR . SAN ANTONIO EXPRESS-NEWS . MILITARY NEWSPAPERS . EMPRESARIOS . SOCIETY
DIARIES . SAN ANTONIO WOMAN MAGAZINE . AUSTIN BUSINESS JOURNAL . AUSTIN
AMERICAN-STATESMAN . GALLERY OF LUXURY HOMES . WATERWAYS MAGAZINE . TRIBEZA
COMMUNITY IMPACT . LUXE MAGAZINE
KUPER SOTHEBY’S INTERNATIONAL REALTY
ENGAGING. UNIQUE. REF INED.
KUPERREALTY.COM
310 HUNTINGTON PLACE SAN ANTONIO, TEXAS
SKILLFULmarketingDISTINCTIVE MARKETING, CUSTOM-TAILORED FOR EACH UNIQUE CLIENT
PRINT MARKETINGproperty brochuresCUSTOM AND COMPELLING PROFESSIONAL MARKETING BROCHURE
Immaculate HomeThis light filled, Pottery Barn inspired home in prestigious Lake Forest is sure to impress! Open floorplan features oversized study, formal dining, family room, gourmet kitchen and master suite down, 3 additional bedrooms and large gameroom upstairs. Variable-width handscraped hardwood floors, fresh paint, granite countertops, plantation shutters, custom bookshelves and storage cabinets, 20” floor tile, designer lighting, and numerous architectural details and more. The master suite contains sitting area, while the spa like bath boasts double vanity, separate shower and jetted tub. Master closet houses an unbelievable Elfa Closet Organizer System. Take in the breeze from the front porch swing or relax on the covered back porch with extended flagstone patio, all while enjoying the private and beautifully landscaped yard. Premium cul-de-sac street is minutes from neighborhood pool and highly rated elementary and middle schools.
This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions and changes including price or withdrawal without notice. © MMIX Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
Lauren Powell, Realtor®512.695.0679Capital City Sotheby’s International [email protected]
1503 Bamfield CoveRound Rock, Texas 78665
Price Upon Request | MLS# 6451424
1503 BAMFIELD CV
Round Rock, TX
We understand the unique value of your home and will develop a marketing plan that will provide the attention and expo-
sure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy
cardstock paper. By combining professional photography and attention getting narrative details, your home’s brochure will
act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process pro-
vides advantages for our clients that cannot be duplicated.
PRINT MARKETING
direct mail ANNOUNCING YOUR HOME
Typically, the greatest interest in a property happens within the first weeks that it’s on the market. To effectively capitalize
on this attention, I will create a customized direct mail campaign to bolster interest in targeted key areas within your local
neighborhood, surrounding area and to my sphere of influence. By employing a consistent, unique and customized direct
mail campaign, we will be able to skillfully market your home to make the impact it deserves.
2700 Barton Creek Blvd. Suite 200Austin, TX 78735
This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions and changes including price or withdrawal without notice. ©MMVIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each Office is Independently Owned and Operated, If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. SIR15
Lauren PowellRealtor, GRI, CRSc 512.695.0679lauren@laurenpowellrealty.comwww.laurenpowellrealty.com
Choosing the right realtor DOES make a difference! Lauren has sold the most homes in Lake Forest this year, not only as a listing agent, but also bringing great new families to the neighborhood as a buyer’s agent.
As a Lake Forest resident, Lauren is personally vested in maintaining and increasing neighborhood property values. So whether you are looking to sell your home or have friends or family who are looking to buy a home in Lake Forest, Lauren is ready to help.
SPECIAL OFFER - Please call Lauren today for a complimentary and confidential market analysis and consultation on your home. She lives and works in this community and will strive to make selling or buying as seamless as possible.
Capital City Sotheby’s International Realty Top Producer 2009 - 2013.
ecently Sold in Lake ForestR
704 Clear Spring Cove
2614 Collingwood
1503 Bamfield Cove
2614 Collingwood Dr.
I Live Here! I Sell Here! I Live Here! I Sell Here!
2629 Collingwood Dr. 2629 Collingwood Dr.
704 Clear Spring Cove 1503 Bamfield Cove
A SERIOUS APPROACH TOYOUR HOMEaround the worldEXCLUSIVE GLOBAL MARKETING AND WORLD-CLASS INNOVATION.
IMMEDIATE REACH FOR YOUR HOME.
digital marketingA SERIOUS APPROACH TO
POWERFUL MEDIA PARTNERSHIPS.
around the world
online environmentOUR RESULTS ORIENTED AND MEASURED SEO/SEM STRATEGIES
RESULTED IN 60 MILLION PROPERTY VIEWS IN 2012
ADVERTISING & OPTIMIZING THE
sothebysrealty.comA UNIQUE SOURCE FOR SEEKING LUXURY REAL ESTATE
INFORMATION AROUND THE GLOBE
THE WEBSITE
IN A YEAR SOTHEBYSREALTY.COM INVITES:
11,000,000 VISITS 72,000,000 PAGE VIEWS
12 FOCUSED MINUTES PER VISIT 45% VISITS FROM OUTSIDE THE US
Your home’s online exposure begins with sothebysrealty.com and cascades through our lifestyle-focused sites, to our global
network of local websites and on to our media partner websites. This strategy extends the exposure of extraordinary
homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe to experience the unique. At the
center of the experience, SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury
real estate website. Averaging 600,000 unique visitors and 6,000,000 page views per month, sothebysrealty.com features
the most advanced and versatile search options available.
sothebysrealty.com featuresPHOTOGRAPHY, LANGUAGE & CURRENCY CONVERSION:
SUPERIOR TECHNOLOGY WORTHY OF YOUR HOME
THE WEBSITE
Millions of visitors immerse themselves in our collection of over 3.5 million vibrant, quality-controlled property pho-
tographs. Over 84% of home buyers ranked photography as the most important feature on a real estate website. The
hallmark of our success to market your home is our ability to create an extraordinary real estate web site experience.
Your home will be featured on sothebysrealty.com utilizing the highest quality photography and online technol-
ogy available today. Sothebysrealty.com offers an immersive photography slide show allowing home buyers to zoom in on
ornate details or expand to full screen on 25-50 high resolution photographs.
Through our research we know the type of experience consumers want to have when visiting our website. Therefore your
home will be presented in an extremely sophisticated, digital manner where buyers will have the ability to read about your
home in different languages and view the cost in their own currency. SothebyRealty.com displays your home to a global
audience of luxury real estate clientele with metric and imperial units of measure, currency conversion with 50
currencies updated four times per day, translated property videos/virtual tours and 15 human-translated
languages.
marketing strategyINCLUDES THE MOST SIGNIFICANT MEDIA COMPANIES AND REAL ESTATE
FOCUSED WEBSITES IN THE WORLD
ONLINE
©2007-2014 Sotheby's International Realty Affiliates LLC. All Rights Reserved. The information in this document is intended for the sole of use of
Sothebysrealty.com statistics Q2 2014
General Web Site Traffic Average Monthly Visits1 922,733 Average Monthly Unique Visitors 2 630,115 Average Monthly Page Views3 6,028,284 Percent of visitors from outside the U.S. 40%
Affiliate Data Snapshot on Sothebysrealty.com Total Properties on sothebysrealty.com 42,403 Percentage of properties with 10+ photos 91% Total Agents on sothebysrealty.com 15,177 Total Property Detail Views4 6,351,020
Key Growth Trends The second quarter of 2014 was the highest website traffic quarter in the history of sothebysrealty.com! Traffic growth has been growing at impressive rate over the last 2 years with improved market conditions as well as our targeted online marketing efforts contributing significantly. The most significant contributor has been our Search Engine Optimization efforts with organic traffic driving 42% of traffic to sothebysrealty.com in Q2 2014, which represents an 84% increase from the previous year. Q2 2013 Q2 2014 % Increase April May June 1Visits 2,564,669 2,768,170 ! 8% 879,107 930,189 958,874 2Visitors 1,655,340 1,890,346 ! 14% 630,943 668,336 698,586 3Pageviews 17,134,788 18,084,853 ! 6% 5,959,632 6,138,353 5,986,868 Source of Visits Top 10 Countries:
1. United States 2. Canada 3. United Kingdom 4. Italy 5. France 6. Germany 7. Australia 8. India 9. Spain 10. Russia
Top 10 Cities : 1. New York 2. London 3. Los Angeles 4. Chicago 5. Toronto 6. San Francisco 7. Sydney 8. Milan 9. Atlanta 10. Montreal
Top Referring Sites: (excludes search engines) 1. zillow.com 2. nytimes.com 3. sothebys.com 4. facebook.com 5. trulia.com 6. wsj.com 7. money.cnn.com 8. pinterest.com 9. jamesedition.com 10. propgoluxury.com
Top 10 Lifestyles searched: Waterfront, Ocean-‐Beach, Mountain, Country Living, Historic, Lakefront, Beach Resort, Water-‐View, Privacy, Equestrian Definitions/Notes: Please note-‐ Statistics reported do not count internal/corporate traffic. 1Visits -‐ Number of visits to the site during the specified time interval. A visit is a series of actions that begins when a visitor views their first page from the server, and ends when the visitor leaves the site or remains idle beyond the idle-‐time limit (normally 20-‐30 minutes). 2(Unique) Visitors -‐ Number of individuals who visited the site during the report interval. For this monthly report, if someone visits more than once, that person is counted only the first time he or she visits. 3Page View -‐ A hit to any collection of files making up a single page. This number reports the total number of pages viewed by all users within a given time frame. 4 Property View -‐ The number of times property details pages were viewed in a given time period.
J U N E 2 0 14
JanuaryS O T H E B Y ’ S I N T E R N A T I O N A L R E A L T Y
EXTRAORDINARY CAMPAIGNS | EXTRAORDINARY RESULTS
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
NOTEWORTHY STATS
The Sotheby’s International Realty® brand’s innovative and exclusive marketing campaignswith our dynamic digital marketing partners continue to drive leads to our network.
THE NEW YORK TIMES
®
Through the end of June, the New York Times partnership has delivered over 173 million impressions and 172,408 clicks to SothebysRealty.com
The Times program delivered over 46 million impressions during the month of June
5,596 videos were played on the Branded playlist during the month of June
In June, the Charming Seven Springs Ranch in Cupertino, California video had the best completion rate at 94%
Our Paid Post placement continues to expose our messaging to a new, qualified audience with nearly 82% first time viewers
Total session time increased from 18 to 26 hours during the month of June within the Paid Post placement
The Gateway Billboard delivered a total of 15,421,973 impressions as of June 30. Optimization has generated excellent engagement results including 10,692 clicks to Sotheby’s International Realty property landing pages, 3,103 users refreshes of properties within unit and 3,081 clicks to SIR.com
The Real Estate Slideshows delivered over 970,000 impressions and an impressive 1.17% CTR
The Featured Property placements maintained their impactful performance with over 1.4 million impressions and over 6,400 clicks to SIR.com
The T-Magazine Domino units delivered a strong CTR of 0.20%
The Real Estate Listings delivered 2.6 million impressions, 481,471 clicks and an astounding CTR of 24.27%
J U N E 2 0 14
THE WALL STREET JOURNAL
ARCHITECTURAL DIGEST
During the month of June, The Wall Street Journal program delivered 7.3 million impressions and 11,581 clicks
The Tile Unit delivered nearly 2 hours of video playtime, a robust interaction rate of 2.15% and a strong total CTR of 1.76%
The Portrait Unit delivered nearly 72,000 impressions with a total CTR of 0.35%
During the month of June, over 57,000 videos were clicked to play through the Portrait unit and 42,029 videos played to completion
The Front Page property widgets (Asia, Europe and China) delivered over 7 million impressions and 6,100 clicks
The Europe and Asia Property Widgets delivered a 0.13% CTR
The Wall Street Journal search listings continue to perform very strong with a 1.58% CTR
The June iPad and iPhone placements recorded a total of 402,310 impressions, resulting in a 0.43% CTR
The Mansion two-column placement delivered an astounding CTR of 1.13%
Our partnership with Architectural Digest delivered nearly 890,727 impressions during the month of June with a strong 0.25% CTR
Over 85,000 videos played across the Estates for Sale section and the AD homepage during the month of June
The Estates For Sale section sponsorship delivered a robust CTR of 0.58%
With a CTR of 1.06%, the ROS Portrait placement was the strongest performer across the Architectural Digest partnership
The pre-roll video placement delivered a 0.95% CTR
J U N E 2 0 14
HONG KONG TATLER
Our 300x250 banner on HKTatler.com delivered 80,000 impressions with a 0.12% CTR over the course of the month
The Portrait Unit placement on Sotheby’s International Realty’s custom real estate section delivered a fantastic CTR of 1.14% during the month of June
TELEGRAPH
Our partnership with the Telegraph delivered just over 1.6 million impressions and 15,113 clicks during the month of June with a robust CTR of 0.94%
Our Worlds’ Best Places To Live sponsorship 300x250 unit delivered a CTR of 0.38%
Our World’s Most Extraordinary Homes microsite drew just under 10,134 visitors during the month of June with the 300x250 unit achieving a 0.81% CTR
The 160x600 International Property placement delivered an incredible 1.66% CTR and 530,614 impressions during June
Placements in Gardening, Wine, Golf and Motoring all delivered 0.50%+ CTR
The International Property 300x250 placement delivered an amazing 0.53%CTR
The 250x250 unit delivered 57,420 impressions and a 0.35% CTR
Nearly 20% of those impressions came from iOS (primarily iPads) which produced a 65% higher CTR of 0.54%
JAMES EDITION
J U N E 2 0 14
PROPGOLUXURY
Our 300x250 banner on PropGo Luxury delivered over 120,754 impressions with a robust 0.26%CTR over the course of the month
The 300x600 unit delivered 77,801 impression with a CTR of 0.11%
The In-Language 300x250 unit produced a CTR of 0.16%
YOUTUBE
306,777 videos were viewed in June
2,034 videos were liked
1,112 videos were added as favorites
4.2 million lifetime channel views
Over 11,600 current channel subscribers
Top YouTube Video of June: Magnificent Mediterranean Home in Tarpon Springs, Florida
21, 095 views124 likes85 users added as a favorite
SOTHEBYSREALTY.COM
Visits: 958,874
Page Views: 5,986,868
Page Views Per Visit: 6.24
Top 5 Traffic Driving Countries: US, Canada, UK, Italy, India
Top 5 Traffic Driving Cities Outside the US: Newton, London, Toronto, Sydney, Milan
J U N E 2 0 14
SEARCH ENGINE MARKETING
Our paid search campaigns have received 35 million impressions in June
Our campaigns have received over 229,780 clicks to SothebysRealty.com
These efforts have resulted in 2,140 conversions this month
FACEBOOK HIGHLIGHTS
Top Monthly Facebook Posts:(pictured from left to right)
1. Extraordinary Property of the Day: Glamorous Mansion in Cape Town, South Africa
2. Extraordinary Property of the Day: Mountain Chalet with Gorgeous Views in Aosta, Italy
3. Dive into seemingly endless waters. Explore our collection of properties featuring infinite pools
4. Extraordinary Property of the Day: Quaint Country Estate in Bouches Du Rhone, France
5. See Our Curated Design File Gallery in Partnership with Architectural Digest Featuring Breathtaking Pools
Social Media Highlights: Most Viral Posts of the Month – June 2014
Milestone: The Sotheby’s International Realty Facebook Page reached a milestone of over 30k fans in the month of June!
marketing strategy RouterPROVIDING IMMEDIATE CONNECTION FOR INTERESTED BUYERS ANYTIME OF THE DAY
LEAD
On average, 93% of home buyers feel an agent’s response time is very important – second only to their knowledge of the
buying process*. Response time to buyer inquiries is greatly enhanced given our firm participates in LeadRouter. Buyers
interested in your home reaching out via the internet, phone or by visiting our office will be immediately connected to me
at any time of the day, even after normal business hours which means we can save valuable time and drive interest to your
home quickly. *National Association of Realtors® Profile of Home Buyers & Sellers
SIRmobileLEADING THE CHARGE OF THE GROWING MOBILE MARKETPLACE
SIR
brand channelPROVIDING LIMITLESS EXPOSURE FOR THE PROPERTIES AND
LIFESTYLES REPRESENTED BY OUR NETWORK
SIR YOUTUBE
SOCIALmediaCONNECTING A GLOBAL REAL ESTATE COMMUNITY THROUGH
THE STRENGTH OF SOCIAL MEDIAFOR THE ONGOING COLLECTION OF LIFE
kuperrealty.comFOR THE ONGOING COLLECTION OF LIFE
OUR WEBSITE
IN A YEAR KUPERREALTY.COM INVITES:
1,000,000 PAGE VIEWS 120,000 UNIQUE VISITORS 4.5 FOCUSED MINUTES PER VISIT
With 90% of buyers using the Internet and/or a real estate professional to find a home they actually purchase, it is essential
that we employ a multi-channel digital marketing plan. Therefore your home will receive targeted local exposure on Kuper-
Realty.com that compliments the worldwide reach from SothebysRealty.com. Your home’s presence on KuperRealty.com
will be carefully designed to provide an exceptional showcase experience to buyers searching for properties not only by
location but also by their desired property type and unique amenities.
realtor.comPROPERTY PROFILE
MOST VISITED WEBSITE
REALTOR.com is the number one real estate website visited by the public. Kuper Sotheby’s International Realty
is a showcase member of REALTOR.com which gives us the ability to enhance our listings by adding headlines, enhancing
script and adding additional photographs. Buyers and sellers spend three times longer on REALTOR.com than any other
real estate site. REALTOR.com receives nearly six million unique visitors each month, making it the most visited real estate
site. It features more homes for sale than any other site, it has the freshest data online with fifteen minute updates from ma-
jor Multiple Listing Services across the country, and it contains more robust information about homes and neighborhoods.
Kuper Agent
realtor.com exclusivityMEDIA PARTNERSHIPS
THE WALL STREET JOURNAL DIGITAL NETWORK . THE NEW YORK TIMES . THE DAILY TELEGRAPH
INTERNATIONAL HERALD TRIBUNE . ARCHITECTURAL DIGEST . THE BBC . GOOGLE SEARCH
POWERFUL MEDIA PARTNERSHIPS.
far-reachingMEDIA PARTNERSHIPS
PROPGO . PROPGOLUXURY.COM . FT.COM . FTCHINESE.COM
JAMESLIST.COM . SOUTH CHINA MORNING POST . HONG KONG TATLER
GLOBAL MEDIA PARTNERSHIPS.
throughout the worldSUCCESSFULLY REPRESENTING AND SKILLFULLY MARKETING
UNIQUE HOMES AND THEIR STORIES
SIGNIFICANT SALES