what does comms 2011 look like?
DESCRIPTION
What's web 2.0? What's web 3.0? As a press office or a communications team what should we be doing? Here are some thoughts ahead of the Local by Social online conference staged by Local Government Improvement and Delivery. The session that will debate issues around this takes place at 3pm on November 3 2010. For info: http://bit.ly/localbysocialagendaTRANSCRIPT
What does Comms 2011 look like?
LGID Local by Social on-line conference
Dan Slee, senior press and publicity officer
Q: Is it just worrying about the local paper?
Q: Is it just worrying about the local paper?
Answer: no
So what does comms 2011
mean?
Ask Robert Peston...
Ask Robert Peston...(He’s the BBC’s business
editor.)
Robert Peston: “the blog is at the heart of everything I do.”
What Robert Peston does:
He uses several channels to reach different
audiences
He blogs, he podcasts, he broadcasts, he writes...
So should we. Because it’s not just about the local paper...
Build a social media map…
Facebook 197,000
Twitter 15,000Blogs 9
Flickr 5,000
YouTube 5,000
Express & Star 22,000
Walsall’s social media map
Get to know the how the platforms work
Walsall’s social media map
Get to know the how the platforms work
Remember you can’t control the message
Walsall’s social media map
Get to know the how the platforms work
Remember you can’t control the message
(That’s something that we should know but can’t be repeated enough…)
Walsall’s social media map
What should comms 2010 look like?
…Napoleon Dynamite?
What should comms 2010 look like?
…Napoleon Dynamite?(he’s a bit of a geek.)
What should comms 2010 look like?
•Know old media•Know new media (web 2.0)•Know open data (web 3.0)
What’s open data?
What’s open data?
“The relationship between government and citizens is undergoing fundamental change. Around the world, government leaders are beginning to understand that unlocking public data can fuel new levels of performance. In many jurisdictions, data are now being viewed as public assets to be leveraged by citizens, businesses and communities.”
Deloitte, Unlocking government report, 2010
Skills we’ll need?
Create a Google map?Use an excell spreadsheet?Blog?What else?
What do you think?
What do you think?Take part in the Local by Social online conference discussion:November 3 2010 at 3pm
http://bit.ly/localbysocialagenda
