FINE: What does Success look like?

David ConnerFINE Metrics Coordinator

FINE• What does success look like?• How do we get there?• How do we measure it?

Agenda• Introduction• Conceptual Models• Success and how to get there• Discussion

Introduction: why measure

• Summative: measure impact, justify funding, etc.• Formative: how can we learn from each

other do be more effective

Conceptual Models• Collective Impact• SMART goals• Logic Models

Collective Impact

Five Conditions of Collective Success• Common Agenda• Shared Measurement Systems• Mutually Reinforcing Activities• Continuous Communications• Backbone Support Organizations

• Kania and Kramer, Stanford Social Innovation Review, 2011

SMART goals• Specific• Measurable• Achievable• Relevant• Timebound

Logic Models• Inputs : what we need, invest• Outputs: • Activities: what we DO• Participation: whom we serve

• Outcomes/Impacts: • Short Term: learning: awareness, knowledge, skills, motivations• Medium Term: action: behavior, practice, decisions, policies• Long Term: consequences: social, economic, environmental etc.

Success and how to get there: my view• Goal: By 2020, 50 New England institutions will

be sourcing 25% of their food purchases from the region through just, collaborative supply chains

• Is this “success” ?

• Is this SMART?

Inputs• Funder money (government, industry, foundations)• Researcher, outreach, practitioner and supply chain actor time

and effort• FINE’s social capital, credibility, co-learning and networking

capacities

• Other?

• Metrics: time, money

Activities

Participatory action research• How can (with FINE’s help) New England institutions

collaborate to demand regionally grown foods in a coordinated, achievable way…that works for all supply chain actors?• What are the elements of a successful “collective ask”?• What should they be asking for?• How to get everyone’s voice heard?

• Institutions get their food• Farmers get fair price

• Metrics: participation in project; research objectives met

Participation• Who needs to be in the tent?• Who can credibly represent them?• Nutrition services• Food service management• Distributors• Processors?• Farmers?• Government?• Service providers?• Who else?

• How do we gauge readiness? Recruit? Prepare?

• Metrics: number and diversity of participants; process

Outputs• Demand Analysis: who buys what, when, in what form….

• “Collective ask” campaign materials: sample letters, RFPs, schedules, targets, timing

• Metrics: number of institutions participating, movement of food ($)

Short Term Outcomes

Learning, awareness, knowledge, skills

• Demand analysis of 100 New England Institutions by 2017

• 75 institutions participate in “Collective ask” campaign

• Metrics: documented demand (lbs per institution per month, aggregated as needed); institutions participating in campaign (letters sent, RFPs used etc.)

Medium Term Outcome

Behavior, policies, decisions

• By 2020, 50 New England institutions will be sourcing 25% of their food purchases from the region through just, collaborative supply chains

• Metric: dollars (lbs, servings)per institution, aggregated

Long Term

Socio-economic and environmental consequencesA More Sustainable Regional Food System• Healthy eaters• Viable farms• Local economic development• Food not houses/strip malls

• Metrics: external data (public health indicators, farm numbers)

Assumptions• FTI fosters healthy eating and farm viability

Collective Impact

Five Conditions of Collective Success• Common Agenda• Shared Measurement Systems• Mutually Reinforcing Activities• Continuous Communications• Backbone Support Organizations

• Kania and Kramer, Stanford Social Innovation Review, 2011

Discussion

•Really?

•Seriously?

Thank you• David Conner• david.conner@uvm.edu• (802) 656 1965