what do consumers want on a mobile website?
DESCRIPTION
This video is about Mobile website design that is focused on providing a good user experience, and features that makes bookings easy for hotel consumers. Created by tambourine hotel marketing http://www.tambourine.comTRANSCRIPT
WHAT DO HOTEL CONSUMERS WANT/NEED ON MOBILE SITESBY: BRENO & SHAFIK
WHAT DO HOTEL CONSUMERS WANT/NEED ON MOBILE SITES
2017
2014
2013
0 10 20 30 40 50 60
30
12
8
48.8
23.2
13.6
%$(Billions)
Growth on Mobile Bookings
Spontaneous60% of mobile bookings were made for "same-day check-in.
Shorter Stays70% were booked for one-night stays.
What kind of people use mobile to book?
WHAT DO HOTEL CONSUMERS WANT/NEED ON MOBILE SITES
What consumers are really looking for?
• Hotel Style"• Overall look"• What it offers"• Who much it cost"• Where is located"• BOOK
WHAT DO HOTEL CONSUMERS WANT/NEED ON MOBILE SITES
WHAT DO HOTEL CONSUMERS WANT/NEED ON MOBILE SITES
• Brief Information"• Simple Design"• Easy to Book
Show room options
• Photos"• Amenities"• BOOK
WHAT DO HOTEL CONSUMERS WANT/NEED ON MOBILE SITES
Easy to contact the hotel
WHAT DO HOTEL CONSUMERS WANT/NEED ON MOBILE SITES
• Easy to Located"• Multiple forms to contact
WHAT DO HOTEL CONSUMERS WANT/NEED ON MOBILE SITES
How mobile is changing the hotel experience
• Booking"• Check-In"• Room Key"• Control room amenities
For more information on Hotel Marketing for Mobile consumers visit us at Tambourine.com