Interaction

Retention

Analysis

Strategy

Promotion

Acquisition

CRM

planning the programme

Database Design

Data Consultancy

Research AnalysisProfiling &

Segmentation

Strategy

Penetration Analysis

TargetingStrategy

PromotionalCampaigns

Promotion

promoting the programme

Data Capture

Ongoing Data Management

Data Protection

Online Integration

Acquisition

recruiting members

Direct MailFulfilment

Warehousing& Storage

Email Campaigns

Mobile Communications

Interaction

direct communications

building loyalty

Churn Analysis

Lapsed Campaigns

Trigger Campaigns

Retention

Analysis

Campaign Reports

Database Metrics

Redemption TrackingMeasure

Performance

optimising activity

Interaction

Retention

Analysis

Strategy

Attraction

Acquisition

CRM