WHAT ARE SOME CORE MARKETING

CONCEPTS?

NEEDSBasic human requirements

WANTSSpecific objects that satisfy need

DEMANDS

Wants for specific products backed by an ability to pay

Wants to buy a Mercedes but buys a Maruti Suzuki

SEGMENTATIONDivision of Market on the basis of various parameters

Market Segment that presents greatest opportunity

TARGET MARKETS

POSITIONINGOf a Market Offering in the minds of Target Buyers

OFFERINGS & BRANDSA combination of Products, Services, Information and Experiences

Every BRAND carries many ASSOCIATIONS in

people’s minds

VALUEA combination of QUALITY, SERVICE & PRICE

SATISFACTIONA person’s judgement of a product’s perceived PERFORMANCE in relationship to EXPECTATIONS

MARKETING CHANNELSCommunication Channels

Distribution ChannelsService Channels

Communication

Channels

Distribution Channels

ServiceChannels

Raw materials

Components

Finished Product

Final Buyer

SUPPLY CHAIN

COMPETITIONActual & Potential OFFERINGS &

SUBSTITUTES a buyer might consider

MARKETING ENVIRONMENT

Task EnvironmentBroad Environment

TASK ENVIRONMENT

BROAD ENVIRONMENT

Thanks!

REFERENCES

http://thrivefarmers.com/wp-content/uploads/2013/09/process_chart.pnghttp://istesecht.com/food-images-18-cool-wallpapers-8937.htmlhttp://www.bariatriccookery.com/wp-content/uploads/2014/09/water-and-jug.pnghttp://ec.europa.eu/education/news/2014/images/shutterstock_dragon_images_115746919.jpghttp://www.alumni.ucsd.edu/s/1170/forms/11405/74758/entertainment0802131322.jpghttp://www.applebees.com/~/media/2012_menu_images/Menu%20C/579x441/Beverages/Beverages_brewed_tea.jpghttp://resources.carsguide.com.au/styles/cg_hero_large/s3/dp/albums/album-4820/lg/mercedes-benz-s350-gallery.jpg