What are digital offers?

Exhibitors that participate present an

opportunity for engagement.

An offer can be one of many things:

1. Booth Invite (incentivized or not)

2. Content/White paper

3. Consultation

4. Value Proposition statement

5. Discount/Coupon

6. Any other marketing activity that 1:1

interactions with relevant attendees

can amplify…

WAR OF

AWARDS

Free Pin/Shirt

29%

48%

59%

EBAY

19%

Credit Coupon

47%

100%

Marketing Goal – Drive Booth Traffic

ADOBE

Chance to win a

raffle

50%

44%

19%

SHUTTERSTOCK

Free giveaway

68%

51%

26%

Prizes + Content

70%

49%

25%

INSTEC

GAMER DAYS

Discount

20%

51%

100%

ONETRUST

Product Trial

ROMABILITY

Credit

32%

54%

36%

TANIUM

Free Workshop

26%

53%

93%

MEDIA BISTRO

Free Month

25%

41%

99%

Marketing Goal – Promote your product or service

25%

48%

68%

DFLABS

Free Consultancy

27%

47%

93%

IBM

Webinar

31%

54%

91%

SAP

Free Research

45%

46%

94%

Marketing Goal – Share your expertise

EDM COUNCIL

Training Course

46%

60%

94%

DELOITTE

Download Playbook

40%

62%

91%

WAR OF

AWARDS

Free Pin/Shirt

29%

48%

59%

CMS

32%

Free gift for following

on Social Media

53%

85%

Marketing Goal – Generate Many Leads/Brand Awarness

Free Gift

21%

47%

68%

CONDAIR

Free Access

ISC NEWS

19%

45%

68%

DECADOO

Free Gift

26%

51%

70%