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What are digital offers?
Exhibitors that participate present an
opportunity for engagement.
An offer can be one of many things:
1. Booth Invite (incentivized or not)
2. Content/White paper
3. Consultation
4. Value Proposition statement
5. Discount/Coupon
6. Any other marketing activity that 1:1
interactions with relevant attendees
can amplify…
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WAR OF
AWARDS
Free Pin/Shirt
29%
48%
59%
EBAY
19%
Credit Coupon
47%
100%
Marketing Goal – Drive Booth Traffic
ADOBE
Chance to win a
raffle
50%
44%
19%
SHUTTERSTOCK
Free giveaway
68%
51%
26%
Prizes + Content
70%
49%
25%
INSTEC
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GAMER DAYS
Discount
20%
51%
100%
ONETRUST
Product Trial
ROMABILITY
Credit
32%
54%
36%
TANIUM
Free Workshop
26%
53%
93%
MEDIA BISTRO
Free Month
25%
41%
99%
Marketing Goal – Promote your product or service
25%
48%
68%
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DFLABS
Free Consultancy
27%
47%
93%
IBM
Webinar
31%
54%
91%
SAP
Free Research
45%
46%
94%
Marketing Goal – Share your expertise
EDM COUNCIL
Training Course
46%
60%
94%
DELOITTE
Download Playbook
40%
62%
91%
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WAR OF
AWARDS
Free Pin/Shirt
29%
48%
59%
CMS
32%
Free gift for following
on Social Media
53%
85%
Marketing Goal – Generate Many Leads/Brand Awarness
Free Gift
21%
47%
68%
CONDAIR
Free Access
ISC NEWS
19%
45%
68%
DECADOO
Free Gift
26%
51%
70%