welcome to the experience economy - amazon web services · - m&a: 5 uc providers; nexmo...
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1VONAGE CONFIDENTIAL
Welcome to the Experience Economy
Simon BurckhardtUK Managing Director
2VONAGE CONFIDENTIAL
Vonage Corp
- US based, New Jersey HQ
- $1bn+ revenue
- Consumer to B2B pivot
- M&A: 5 UC providers; Nexmo (CPaaS); New Voice Media (CCaaS); Tokbox
Vonage UK
- $20m business, 85k end points
- Focusing on SME
- 40% growth in 2018
- UC provider of the year award from ITSPA
New Voice Media UK in Nov with DPD, Deliveroo & Hotel Beds.com
Vonage Intro
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Insight led need for SMEs
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WELCOME TO THE EXPERIENCE ECONOMY
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By year 2020, customer experience will overtake price and product as the key brand differentiator.1
Businesses need to
FOCUS ON EXPERIENCEin order to survive.
1 Walker Study
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Companies that excel at CX have 1.5X more engaged employees than companies with poor CX.2
Experience must include
both the customer and
the employee.
Customer and employee
experiences are directly
linked and need to be
considered together.
EX CX
In 2 years’ time, 81% say they expect to be competing mostly or completely on the basis of CX.1
1Gartner, Customer Experience Survey 2Temkin Group, Experience Matters
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What Creates a Great Experience?
A great experience is enabled by great communications.
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Customer and employee communication needs are getting more complex and demanding.
Customers and employees communicate across multiple channels and devices and are increasingly mobile. They are
virtual, constantly connected, and expect a personalized experience.
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How Are Businesses Meeting the Experience Needs?
Starting their journeys at different points, moving to the Cloud and adding solutions as needed.
Poor customer and
employee experience.
This approach results in:
• Complex and siloed deployments
• Administrative and management challenges for IT Collaboration
Contact Center
Unified Communications
Voice
Video
CRM with Telephony Integration
APIs
Multiple Clouds
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It’s time for a new approach to deliver an
INTEGRATEDcommunications experience.
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Unified Communications
Programmable Communications
Contact Center
Build thoughtful, innovative experiences by leveraging solutions across the entire communications stack.
A Programmable Communications Platform is the innovation engine across all communications solutions stack, offering:
● Personalized, immediate and intuitive experiences
● Contextual communications to business critical applications
● APIs for messaging, voice, verification and insights
The Innovation Engine
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Start with your current need and add solutions as needed.
Your Journey
Contact Center
Programmable Communications
UnifiedCommunications
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THANK YOU