Chat Apps enable brands to connect better with their consumers.

ü  Synchronous, intimate conversations

ü  Instant gratification for customers

ü  Truly personalized communication

ü  Richer brand experience

ü  Lifecycle engagement with their customers

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Consumers today are more mobile than ever…

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Daily  9me  spent  on  Mobile  media  (hours)  

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P2P SMS vs. OTT Messaging (Trillion Messages)*

2011 2018

SMS

OTT Messages

Source: eMarketer 2015; * A2P messages will grow from $53.07 billion in 2013 to $70.32 billion by 2020, according to Transparency Research

… and these consumers are hanging out on Chat Apps.

Source: We Are Social 2015, Marketing Land 2015

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Facebook   QQ  Mobile   Qzone   Whatsapp   Facebook  Messenger  

WeChat   Google+   Skype   Instagram   TwiHer   Viber   Baidu  Tieba   Line   Sina  Weibo  Vkontakte   Snapchat  

Top Global Social Platforms by Monthly Active Users (Millions, Jan 2015)

Social Chat Apps

The Chat App space is complicated and complex.

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United States

Mexico

Latin America South Africa

Russia

China

Malaysia

Japan

Indonesia

Korea

Philippines

Thailand

South Asia

SE Asia

Europe

Middle East

Canada

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WeChat: A free messaging & calling app that allows you to easily connect with family & friends across countries.

Owned By: Tencent

Regions Most Popular: China India Malaysia South Africa

Year Created: January 2011

Audience Size: 468 Million

Demographics: Top geographies: •  68% users in China •  21% in India •  2% in USA Age: •  33% 16-24 y/o •  40% 25-34 y/o •  19% 35-44 y/o

Primary Source of Revenue: •  Stickers •  Games •  Commerce •  Branded accounts

Messaging Features: •  IM •  VoIP •  Video

Brand Presence Opportunity: •  2 types of Approved

accounts (subscription and service) •  In chat ads (

must have over 100k followers on WeChat to start advertising)

Biggest Differentiator: Almost exclusive access to the large Chinese demographic

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Line: Exchange free instant messages with friends whenever and wherever with one-on-one and group chats.

Owned By: Naver (Korean search engine)

Regions Most Popular: Japan Indonesia Mexico South Korea Thailand USA

Year Created: March 2011

Audience Size: 170 Million

Demographics: •  54M users in Japan •  33M in Thailand •  30M in Indonesia •  25M in USA •  15M in Mexico •  14M in South Korea

Primary Source of Revenue: •  Stickers •  Games •  Commerce •  Branded accounts

Brand Presence Opportunity: •  2 types of Approved accounts

(subscription and service) •  Branded stickers (

minimum cost: $250k per month)

Biggest Differentiator: Stickers & exclusive access to Japan’s social demographic

Messaging Features: •  IM •  VoIP •  Video

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KakaoTalk: Multi-platform texting app that allows iPhone, Android, and BlackBerry users to send and receive messages for free.

Owned By: Independent

Regions Most Popular: Korea Philippines

Year Created: March 2010

Audience Size: 35 Million

Demographics: •  93% of Korean smart

phones have KakoaTalk installed

Primary Source of Revenue: Games

Brand Presence Opportunity: Kakao Yellow ID service – branded account for SMBs

Biggest Differentiator: Exclusive access to the Korean market

Messaging Features: •  IM •  VoIP •  Video

Snapchat: Snap a photo or a video, add a caption, and send it to a friend. They’ll view it, laugh, and then the Snap disappears from the screen – unless they take a screenshot, which also notifies the sender!

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Owned By: Independent

Regions Most Popular: USA

Year Created: September 2011

Audience Size: 140 Million

Demographics: Age: •  50% 18-24 y/o •  20% 25-34 y/o •  9% 35+ y/o

Primary Source of Revenue: •  Ads •  Money Transfers

Brand Presence Opportunity: Discovery feeds

Biggest Differentiator: Access to the US teen market hooked onto Snapchat’s ephemeral messaging

Messaging Features: •  Images •  Video

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WhatsApp: A cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS.

Owned By: Facebook

Regions Most Popular: USA India South Asia EMEA Latin America

Year Created: February 2009

Audience Size: 800 Million

Demographics: Age: •  45% 18-25 y/o •  40.8% 26-35 y/o Top Geographies: •  140m users in India •  48m users in Brazil •  33m users in Mexico •  30m users in Indonesia •  21m users in Germany •  20m users in Spain •  18m users in Turkey •  16m users in S. Africa •  12m users in USA •  12m users in Malaysia •  7.3m users in Russia •  6.9m users in Saudi

Arabia •  4.5 m users in UK

Primary Source of Revenue: Subscription fees

Brand Presence Opportunity: None

Biggest Differentiator: •  The most frequently P2P

communication app •  No immediate plans to monetize

Messaging Features: •  IM •  VoIP

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Facebook Messenger: Instantly reach the people in your life for free. Messenger is just like texting, but you don't have to pay for every message (it works with your data plan).

Owned By: Facebook

Regions Most Popular: North America South Asia EMEA Latin America

Year Created: August 2011

Audience Size: 500 Million

Demographics: 20% of adult Internet users Top  Geographies:  •  113m users in India •  64m users in USA •  45m users in Brazil •  29m users in Mexico •  20m users in

Philippines •  17m users in Vietnam •  14m users in UK •  12m users in Germany •  8.5m users in S. Korea •  6.7m users in Canada •  4.6m users in France •  1.3m users in

Singapore

Primary Source of Revenue: None – recently announced company accounts could change this

Brand Presence Opportunity: Company accounts

Biggest Differentiator: Parent company is extremely savvy at courting brands and audiences

Messaging Features: •  IM •  VoIP •  Video

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Viber: An app that’s lets you use your phone to make free calls and send free text and photo messages to other Viber users, on any device, network and country.

Owned By: Rakuten (Japanese Internet conglomerate)

Regions Most Popular: EMEA India Latin America

Year Created: December 2010

Audience Size: 209 Million

Demographics: •  25% APAC •  19% Eastern Europe •  16% Western Europe •  15% Middle East •  10% Central & South America

Primary Source of Revenue: •  Experimenting with

Games & Stickers

Brand Presence Opportunity: None

Biggest Differentiator: •  Early leader in VoIP •  Positioning itself as SMS/MMS

Phone replacement

Messaging Features: •  IM •  VoIP

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Skype: Say “hello” to friends and family with an instant message, voice or video call on Skype for free.

Owned By: Microsoft

Regions Most Popular: USA Europe

Year Created: August 2003

Audience Size: 334 Million

Demographics: •  22% of US millennials •  17% of adults

Primary Source of Revenue: •  Enterprise accounts •  Ads

Brand Presence Opportunity: Banner ads

Biggest Differentiator: Distribution of use spread across affluent millennials and power enterprise users is a unique mix

Messaging Features: •  IM •  Voice •  Video •  Screen sharing

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Tango: Free calls to mobile and landline numbers around the world.

Owned By: Alibaba

Regions Most Popular: China

Year Created: 2009

Audience Size: 250 Million

Demographics: •  3% of adults worldwide •  40% of user base in US

Primary Source of Revenue: •  Ads •  Games

Brand Presence Opportunity: Profile and chat ads

Biggest Differentiator: Ads are some of the most animated and could be a more inexpensive option as Tango looks to compete with WeChat

Messaging Features: •  IM •  Voice •  Video

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Yik Yak: An anonymous social media app that allows people to create and view posts within a 1.5 mile (2.4 kilometer) radius.

Owned By: Independent

Regions Most Popular: USA

Year Created: November 2013

Audience Size: Unknown

Demographics: 1500+ college and high school campuses

Primary Source of Revenue: •  Ads •  Money transfers

Brand Presence Opportunity: None

Biggest Differentiator: Has robust college audience but mandatory anonymous posts makes continued targeting difficult

Messaging Features: Location-based message posts (anonymous

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Telegram: A messaging app with a focus on speed and security.

Owned By: Independent

Regions Most Popular: Southeast Asia Middle East Russia

Year Created: August 2013

Audience Size: Unknown

Demographics: Unknown

Primary Source of Revenue: Donations

Brand Presence Opportunity: None

Biggest Differentiator: The most secretive chat app, Telegram bills itself as most secure platform offering robust message and data encryption

Messaging Features: •  IM •  File storage •  Geolocation

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Kik: An instant messaging application for mobile devices from Kik Interactive.

Owned By: Independent

Regions Most Popular: USA Saudi Arabia Canada

Year Created: October 2010

Audience Size: 100 million

Demographics: 50% users in USA

Primary Source of Revenue: Ads

Brand Presence Opportunity: Ads

Biggest Differentiator: Built on HTML5 so web ads are easiest to port onto Kik’s platform

Messaging Features: •  IM •  Web browsing