Welcome to PRSSA

Meeting 2

What is PRSSA?

The Public Relations Student Society of America is the foremost organization for students interested in public relations and communications. We seek to advance the public relations profession by nurturing generations of future professionals.

PRSSA Facts/Benefits:

PRSSA is made up of more than 10,000 students and advisers organized into 300 plus chapters in the US and 1 in Argentina

Headquartered in NYC

Expand your network with National and Regional Conferences, and use of the PRSSA Internship Center

Apply for PRSSA Scholarships

What is PR?

Public Relations, as defined by PRSA: Functions to help an organization and its publics adapt mutually to each other.” As a management function it includes anticipating, analyzing, and interpreting public opinion; counseling management; developing programs that inform public understanding; planning and implementing an organizations efforts to influence or change public policy

This includes …

Areas of PR

Tourism Healthcare Non-Profit Technology Ethics Politics Media relations Special events Wine & Spirits Consumer

electronics

Fashion Beauty Health Household Products Entertainment Lifestyle Food & Beverage Toys/Games Hospitality Pet care

Agency Vs. Corporate

Agency

Variety of clients

Fast-paced

More opportunity to learn media relations and other new skills

Colleagues with a variety of backgrounds

Need to manage time and prioritize well

Corporate ( In-house )

More focus of a specific goal

Usually one client or product at a time

With a wide range of skills, and experience, agency experience allows a corporate PR professional to be more successful

Popular Public Relations Firms

Hunter PR

Ketchum

Edelman

Porter Novelli

Ruder Finn

HILL+KNOWLTON

Coyne PR

Industry Publicity (boutique)

Think PR (boutique)

Mission PR (boutique)

MWW

5W

M BOOTH

Top New York PR Firms

http://www.odwyerpr.com/pr_firm_rankings/newyork.htm

Positions in PR

Agency

Junior Account Executive/Account Coordinator

Account Executive

Senior Account Executive

Senior Account Supervisor

Vice President

Partner

Corporate

Public Relations Specialist

Media Relations Specialist

Ethics Officer/Specialist

Vice President of Public Relations

Public Relations Salary Info

http://www.prsa.org/jobcenter/career_resources/resource_type/tools_tactics/salary_information/salaries_pr/

“Current Events” in PR

The below sites are some of the best for the most up-to-date news in PR

- Public Relations Tactics

- The Public Relations Strategist

- PR Journal

- PR Newser

- Platform Online Magazine

- Ragan’s