prssa twitter workshop
Post on 18-Oct-2014
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DESCRIPTION
Slidedeck for a Twitter workshop for the St. Edward's University PRSSA chapterTRANSCRIPT
Tweet Your Way
Corinne Weisgerber, Ph.D.Assistant Professor of CommunicationSt. Edward’s University, Austin, Texas
[email protected]://socialmediaprclass.blogspot.com
to Success:St. Edward’s PRSSA Twitter Workshop
What isTwitter?
What isTwitter?
Status Updates
What isTwitter?
Blogging
What isTwitter?
Chat Room
What isTwitter?
Instant Messages
What isTwitter?
Text Messages
What isTwitter?
What isTwitter?
๏ tweet
๏ hashtag
๏ DM
๏ RT
๏ tinyURL
๏ tweetup
Lingo
๏ tweet
๏ hashtag
๏ DM
๏ RT
๏ tinyURL
๏ tweetup
Lingo- a message of 140 characters or less
๏ tweet
๏ hashtag
๏ DM
๏ RT
๏ tinyURL
๏ tweetup
Lingo- tweets that start with a # (tracking)
- a message of 140 characters or less
๏ tweet
๏ hashtag
๏ DM
๏ RT
๏ tinyURL
๏ tweetup
Lingo- direct message (private)
- tweets that start with a # (tracking)
- a message of 140 characters or less
๏ tweet
๏ hashtag
๏ DM
๏ RT
๏ tinyURL
๏ tweetup
Lingo- direct message (private)
- tweets that start with a # (tracking)
- a message of 140 characters or less
- a message that gets send out again
๏ tweet
๏ hashtag
๏ DM
๏ RT
๏ tinyURL
๏ tweetup
Lingo
- shortens long URLs so they fit
- direct message (private)
- tweets that start with a # (tracking)
- a message of 140 characters or less
- a message that gets send out again
๏ tweet
๏ hashtag
๏ DM
๏ RT
๏ tinyURL
๏ tweetup
Lingo
- twitter meetup
- shortens long URLs so they fit
- direct message (private)
- tweets that start with a # (tracking)
- a message of 140 characters or less
- a message that gets send out again
Getting started:
Getting started:The Twitter Handle
Getting started:The Twitter Handle• Should reflect your personal brand
Getting started:The Twitter Handle• Should reflect your personal brand• Fill out bio & choose avatar -‐ personal touch
Getting started:The Twitter Handle• Should reflect your personal brand• Fill out bio & choose avatar -‐ personal touch•Register to protect against Twittersquatting
What toTWEETAbout?
What toTWEETAbout?
Company news
What toTWEETAbout?
Company news
Industry news/trends
What toTWEETAbout?
Company news
Industry news/trends
New blog posts
What toTWEETAbout?
Company news
Industry news/trends
New blog posts
Event info
What toTWEETAbout?
Company news
Industry news/trends
New blog posts
Event info
Retweets: RT
What toTWEETAbout?
Company news
Industry news/trends
New blog posts
Event info
Retweets: RT
Public replies: @
What toTWEETAbout?
Company news
Industry news/trends
New blog posts
Event info
Retweets: RT
Questions/Answers
Public replies: @
What toTWEETAbout?
Company news
Industry news/trends
New blog posts
Event info
Retweets: RT
Private messages: DM
Questions/Answers
Public replies: @
What toTWEETAbout?
Company news
Industry news/trends
New blog posts
Event info
Retweets: RT
Survey/study findings
Private messages: DM
Questions/Answers
Public replies: @
You don’t need to tweet to get value out of Twitter
PLNs are deliberately formed networks of people and resources capable of guiding
our independent learning goals and professional development needs.
“ “
Identify people in your !eld whose work you admire
Use Twitter’s search engine to !nd their Twitter handle
Follow them on Twitter
Expand the list of experts you follow by:
Checking their following/follower lists
Checking RTs to !nd out who sent the original tweet
Checking out the #followfriday suggestions
Checking out Twitter lists
+
+
+
+
Setting Up Your PLN Using Twitter
Identify people in your !eld whose work you admire
Use Twitter’s search engine to !nd their Twitter handle
Follow them on Twitter
Expand the list of experts you follow by:
Checking their following/follower lists
Checking RTs to !nd out who sent the original tweet
Checking out the #followfriday suggestions
Checking out Twitter lists
+
+
+
+
Setting Up Your PLN Using Twitter
Identify people in your !eld whose work you admire
Use Twitter’s search engine to !nd their Twitter handle
Follow them on Twitter
Expand the list of experts you follow by:
Checking their following/follower lists
Checking RTs to !nd out who sent the original tweet
Checking out the #followfriday suggestions
Checking out Twitter lists
+
+
+
+
Setting Up Your PLN Using Twitter
Tweaking your Twitter PLN1. Filter your incoming tweets:
Use Tweetdeck or Seesmic to group the people you follow
2. Test drive your subscriptions for a while. Then re-evaluate.
If you don't like what you see, simply cancel at no cost to you!
3. Repeat steps 1-7 every now & then to add new voices to your twitter stream
Tweaking your Twitter PLN1. Filter your incoming tweets:
Use Tweetdeck or Seesmic to group the people you follow
2. Test drive your subscriptions for a while. Then re-evaluate.
If you don't like what you see, simply cancel at no cost to you!
3. Repeat steps 1-7 every now & then to add new voices to your twitter stream
PLN
Twitter Network as Research AssistantsActive Social Search
Twitter Network as Research AssistantsActive Social Search
Receiving pertinent info from PLN without asking for itPassive Social Search:
How to maintain a PLN: Lagniappes
How to maintain a PLN: Lagniappes & the Gift of Giving
Sharing slides on Slideshare
TwitterNew way to find/land a job
• People to follow:
@heatherhuhman
@PRsarahevans
@CAREEREALISM
@prsajobcenter
@jaredroy
• Hashtags to track:
#PRintern #journchat #PRStudChat
• Try out twitterjobsearch.com
TwitterNew way to find/land a job
• People to follow:
@heatherhuhman
@PRsarahevans
@CAREEREALISM
@prsajobcenter
@jaredroy
• Hashtags to track:
#PRintern #journchat #PRStudChat
• Try out twitterjobsearch.com