WelcomeWelcome

About you…About you…

• What brings you here?• What are you most wanting

from this program?

OutlineOutline

• The Three Masteries of the Professional Coach

• Business Mastery• Self Mastery• Leadership Lunch – Community,

Innovation, Training• Coaching Mastery

What is CoachingWhat is Coaching

• Coaching = Helping an individual (or team) produce a desired result by co-creating solutions and awareness

• Great People Make Great Coaches

• Greatness = a state of being easily experienced when common illusions are absent

Hi-End CoachingHi-End Coaching

• Understands the predictable nature of situations, people

• Responds to the underlying dynamic

• If you don't recognize what's really going on, you'll be coaching symptoms or on the surface

• Answers the question: What is REALLY going on here?

Masterful Coaching…Masterful Coaching…

• Beginning coaches solve problems

• Intermediate coaches look for the source of the problem and collaborate to solve it.

• Masterful coaches CAUSE problems! And then respond to the occurring dynamic.

Million Dollar Coaching…Million Dollar Coaching…

What will it take for you to be worth $1Million as a coach?

Three Masteries…Three Masteries…

Business MasteryBusiness Mastery

• 6 working models for a million dollar coaching business

• The marketing strategies used by coaches (some time-tested, some innovative)

• The revenue streams of financially successful coaches

• You will craft your personal vision for financial success

Creating ValueCreating Value

Coaching Delivery MethodsCoaching Delivery Methods

• 1-1 coaching (scheduled time for $) live and phone

• 1-1 phone coaching (as-needed value for $)

• group coaching live and phone• Lectures, Workshops live and by phone

(teleclass)• Coaching program (a specific result in a

specific time-frame): any combination of live, phone, 1-1, group, workshops

Financial ModelsFinancial Models

Annual Income Monthly income # clients monthly fee

$1,000,000.00 $83,333.33 150 $555.56

$1,000,000.00 $83,333.33 80 $1,041.67

$1,000,000.00 $83,333.33 20 $4,166.67

$100,000.00 $8,333.33 80 $104.17

$100,000.00 $8,333.33 40 $208.33

$100,000.00 $8,333.33 20 $416.67

$60,000.00 $5,000.00 80 $62.50

$60,000.00 $5,000.00 40 $125.00

$60,000.00 $5,000.00 20 $250.00

Emergency Room ModelEmergency Room Model

• Hi-end clients with BIG challenges; available any time day or night for coaching as needed. Average fee ($5,000/month); coaching is value-based NOT scheduled time.

• Prototype: Pete Farmer – The warrior coach (www.warriorcoaching.com)

Own a Niche ModelOwn a Niche Model

• Through leveraging personal experience in a field, become known as the “go-to” coach for the elite members of a particular community / demographic. Coaching is delivered through 1-1, groups and teleclasses.

• Prototype: Ernest Oriente – Apartment managers; Regular column in industry periodical, several hundred clients paying $150-$300/month for small and large group calls (www.coachingsuccess.com)

• Protoype: Ken Goodfellow – Million Dollar Realtors; 80 paying $1,000 - $2,000 per month for scheduled 1-1 calls plus monthly group calls (www.coachken.com)

Coaching Gym ModelCoaching Gym Model

• Regular on-site trainings followed by coaching on an as-needed basis.

• Prototype: Dan Sullivan (Financial Professionals earning over $200,000) (www.strategiccoach.com), Chris Barrow (Dentists) (Thebusinesscoachingco.com)

Get Famous ModelGet Famous Model

• Write a book, do an infomercial, deliver workshops, get on Oprah

• Prototypes: Tony Robbins (www.tonyrobbins.com), Cheryl Richardson (www.Cherylrichardson.com)

Intellectual Property ModelIntellectual Property Model

• Create intellectual property product (eBook, Tape program) for a very specific problem, challenge or desire.

• Market through a compelling sales letter; • sell coaching to people who buy the

product and want help using it.• Prototypes: Dean Jackson (stop your

divorce) (www.deanjackson.com); Claude Diamond (the success mentor) (www.claudediamond.com)

Community ModelCommunity Model

• Build a community around a compelling vision;

• Determine what the members of the growing community need through dialogue;

• collaborate to create the needed products and services.

• Sell a training program to match what the community members most want to learn.

• Prototype: Thomas Leonard & CoachVille (www.coachville.com); Dave Buck & (www.davebuckcommunities.com)

Marketing Models – part 1Marketing Models – part 1

• Brand Yourself – be known for something specific

• Always have something to invite people to (daves branding class, Cheryl workshop)

• Networking with purpose – Team 100 -> add value to the network

• Host a community - Innovation thru collaboration (have a vision, give lots of stuff away, create an R&D team)

• Write a Book / eBook: about a compelling point of view

• Book / Website sales letter: That solves an urgent need

Marketing Models – part 2Marketing Models – part 2

• Write articles for traditional media• Create content (write articles) for an

existing community (Associations, web communities)

• Do something noteworthy and get noticed by the media

• Find an Angel to promote you to his/her network

• Become “the goto coach” for a large network

Revenue Streams – part 1Revenue Streams – part 1

• 1-1 coaching (scheduled time for money)

• 1-1 coaching (as needed value for money)

• group coaching• Lectures, Workshops• Coaching program (a specific

result in a specific time-frame)• teleclasses

Revenue Streams – part 2Revenue Streams – part 2

• Licensing fees• eBook / eCourse• Book / workbook• Membership fees: Portal /

Community• Affiliate Fees Coach Training

Package

Coaching programCoaching program

Create Your Business Mastery PlanCreate Your Business Mastery Plan

• What is your compelling vision?• Three things you want to learn• Three things you want to create

(revenue streams, marketing models, coaching programs)

• How will you practice collaboration?

• How will you connect the members of your community?

Define success on your own termsDefine success on your own terms

A few guidelines• No “ands”• No “commas” (,)• Now-based NOT future-based

Self Mastery OutlineSelf Mastery Outline

• What it will take for you to be worth one million dollars per year?

• How to get out of your own way around earning money and selling

• How to design your supportive and inspiring million-dollar environment (and leave your action plan behind)

• You will design your own million-dollar environment

Self MasterySelf Mastery

You can not separate the individual from the environment. The individual is a reflection of the environment, the environment is a reflection of the individual.

Conflicting IntensionsConflicting Intensions

Emotionally healthy, well-functioning individuals carry out their intentions unless there is a dynamic that conflicts with the stated desire.

The Energy of Inner Conflict

12 core dynamics diagram

Core Dynamics Details

• We call these inner conflicts the “core dynamics of common problems”

• They are based on conditioning and become our default “operating system”

• They are always at conflict with what we truly desire

1) Resisting Feeling Things Fully

1) Resisting Feeling Things Fully

Staying away from situations in order avoid feeling a particular way.

• Based on experiences of being overwhelmed by intense feelings when we were particularly vulnerable or delicate

• In an attempt to avoid the experience of such intense overwhelming feelings, we make an inner decision to resist feeling things fully.

• We blame the process of feeling things for the experience of being overwhelmed.

• This dynamic is characterized by any activity that involves the avoidance of feeling things fully.

• This dynamic is based on the illusion that if you feel it fully, you will be destroyed.

Core Dynamics and Money

Discussion: What are the core dynamics of money and selling?

Environmental Design

• “There is a central quality which is the root criterion of life and spirit of a man, a town, a building, or a wilderness. This quality is objective and precise, but it cannot be named.

• The search which we make for this quality, in our own lives, is the central search of any person, and the crux of any individual person’s story. It is the search for those moments and situations when we are most alive.”

• -Christopher AlexanderA Timeless Way of Building

The 7 Environments

Designing Environments

• What are the recurring events in this environment?

• What are the elements of perfection in this environment?

• What inspires you?• What experiments can you do?• What are the sources of conflict?

Coaching Mastery

• How the Core Dynamics are revolutionizing what it means to be a coach

• Why Environmental Design is the coaching proficiency of the future

• How to use a Coaching Plan• You will design your own coaching plan

Serve Clients Well

Core Dynamics Coaching

• To be effective in coaching a client when you recognize that one or more core dynamic is present is to help your client re-establish a basic sense of wholeness, centeredness, integration.

• Simply understanding how the sense of being integrated and whole has been lost begins to restore it.

• However there are specific things that can be done to shift or redirect the client’s energy and attention to re-establish the sense of wholeness.

Core Dynamics Coaching

• Resisting Feeling Fully– Help the client learn to feel things more fully

and improve there access to their innate capacity to feel.

• Looking for Yourself Were You Are Not– Support the client in getting their sense of self

simply from the essence of who they really are.

• Trying to Force an Outcome– Support the client in learning to live in the

wonder and delight of uncertainty and see the perfection in everything just the way it is.

Specific Coaching Techniques

• Waiting• Feeling into the core of the feeling• Practice feeling things fully• Make the decision to always act on

your intuition• Make the decision to see the world as

a mirror• Make the decision to notice the habit

of looking outside yourself for completion

Environmental Design Coaching

• What is it?

The Coaching Plan

• Fill out the coaching plan• What are the elements of your

coaching plan?

Coaching programCoaching program

Debrief

• How was the day for you?• Any surprises?

Thank Yous

• Arrive home safely!

Neutrality is the most powerful

dismantler of negativity

Decide to always act on your intuition

• Try it and you will find that you can fully feel the feelings that come up without being overwhelmed

• Notice that the fear is that someone may get upset with you

• Do you really want to be manipulated by the intense expression of emotion?

• Do you want to continue to participate as if you were still five years old?

Make the decision to see the world as a mirror

• Practice noticing the process of judging others and/or judging yourself

• Adopt an attitude of looking inside yourself for the charge when you find yourself judging

• Practice acknowledging and embracing the charge in yourself related to the issue that you are judging

• Think of the other person as giving you the gift of being the mirror so you can see those parts of you that you have been avoiding that need some attention

Make the decision to become aware of the habit of looking outside yourself for

completion

• Practice noticing the habit of looking outside yourself for love, respect, acknowledgment, appreciation, sense of completion, etc.

• Then notice the feeling that is driving this looking outside.

• Feel it fully.

Completion

• Who, What and Where are you now?

• How will this experience effect your life and work?

• Any surprises?

Special Acknowledgements

• Thank you to the volunteers• Thank you to the LEM• Thanks to YOU!

Arrive home safely!

Typical Classes

• Highly-targeted, Single-focus Websites

• Email Signatures That Drive Traffic to Your Site

• Hosting a Network of 10,000 Potential Clients

• Improving Your Ranking on the Search Engines

• Using Ecourse/ezines To Attract Qualified Clients

School of eMarketingSchool of eMarketing

Typical Classes

• Mentoring the Newer Coach

• Designing a Personalized Marketing Plan

• Teaching and Measuring the 15 Frameworks

with demonstrations

• Teaching and Measuring the 15 Coaching

Proficiencies

Certified Mentor Coach ProgramCertified Mentor Coach Program

Typical Classes

• Advanced Coaching Proficiencies

• Intermediate>Advanced Coaching Models

• Designing FailSafe Structures for Performance

• Working with Clients in Impossible Situations

• Designing a Bulletproof Client Coaching Program

Graduate School of CoachingGraduate School of Coaching

Coach Training PackageCoach Training Package

• Most comprehensive training available worldwide

• Lifelong learning package -1000 hours of live TeleClasses

• Begin classes immediately, or start later – your choice

• Open architecture, self-paced

• All levels, most specialties

• Suggested learning paths

• Training in the 15 Coaching Proficiencies for certification

through the IAC-www.certifiedcoach.org

What The SOC Gives You:What The SOC Gives You:

The Coach Training PackageThe Coach Training Package

• Lifelong learning package, live TeleClasses

• Open architecture, self-paced

• Most comprehensive training available

• All levels, most specialties

• Begin immediately, or later

• $3295 Full Package (4 payment plans available)

• $1795 Get Started Now Package (2 payment plans)

How to registerHow to register

• Questions?

– Ask the SOC host at the table

• Ready?

– Fill out form and turn in at table or give to Gail

• $100 savings if you register this

weekend!

– $3195 or $1695 or $100 off your first payment