Page 2Principal Partner

@ifaOnlineAU @IFA_AU

ON BEHALF of Momentum Media, publisher of ifa, I warmly welcome you to the ifa Business Strategy Day 2019.

The market continues to undergo a period of considerable stress and uncertainty. This is fast becoming the status quo for financial services in Australia. However, with the royal commission now over and commissioner Hayne’s recommendations revealed, industry professionals are in a much better position to build their businesses.

This event has been designed to help you answer one question: what’s your future in financial advice?

The pessimists may believe that they have no future in this industry, that Hayne’s recommendations, increasing compliance and education requirements have left little for them to look forward to.

I encourage you all to take an optimistic view when considering your future in financial advice. The possibilities are endless for those eager to improve their practices.

to the ifa Business Strategy Day 2019 Welcome

Sincerely,

JAMES MITCHELLEditor, ifa

This event is dedicated to helping advisers make informed decisions about their businesses. We’ve decided to tackle the key themes impacting the advice community right now, including FASEA, demographic shifts, the role of technology and the availability of alternative investments.

You will hear from some of your leading peers as well as the sector’s strongest supporters. I urge you to keep your mind open to new ideas, to share your thoughts and get involved with the discussion. Ask questions. Take notes. Leave this event with a roadmap for your future in financial advice.

Thank you for being here today and to our partners for making it possible. I hope you enjoy the ifa Business Strategy Day, and it helps you build a more prosperous, independent and free-thinking advice business.

Page 3Principal Partner

@ifaOnlineAU @IFA_AU

9:00am – 9:45am Strategic planning: What role do you play in the future of your business?Speaker: Steve Prendeville, Managing Director, Forte Asset Solutions

9:45am – 10:30am Alternative investment strategies — including retirement options (panel discussion)Panellists: - Leah Willis, Head of Client Relationships, Australian Ethical- Jonathan Shead, Head of Retirement Solutions, Australia, State

Street Global Advisors- Ewan Laughlin, CEO, IPO Wealth- Nicole Ott, National Adviser Services Manager, Trilogy Funds

Management

10:30am – 11:00am MORNING BREAK

11:00am – 11:45am Your future in financial adviceSpeaker: Geoff Rogers, General Manager, Wealth Distribution

11:45am – 12:30pmThe new educational standards framework for advisers (panel discussion)Panellists: - Kathryn Creasy, Principal, Capital Partners Private Wealth- Adrian Hanrahan, Senior Financial Adviser, Australian Unity- Dr Adrian Raftery, Associate Professor, Deakin University

12:30pm – 1:30pm LUNCH

1:30pm – 1:50pm The psychology behind financial advice: Does one size fit all? Speaker: Jonathan Shead, Head of Retirement Solutions, Australia, State Street Global Advisors

1:50pm – 2:35pm Digital native or digitally naïve? What’s the best way to get your message across to your clients?Speaker: Kim Payne, Managing Director, 9Rok

2:35pm – 3:05pm AFTERNOON BREAK

3:05pm – 3:50pm Easy efficiencies to improve productivity and communicationsSpeaker: Stewart Bell, Founder, Audere Coaching & Consulting

3:50pm – 4:40pm Navigating responsible leadership through turbulent times Speaker: Michael Groom OAM, Mountaineer and Inspirational Speaker

4:40pm – 4:55pm Closing remarks*Times subject to change

AGENDA

Page 4Principal Partner

@ifaOnlineAU @IFA_AU

For over 130 years, MLC has been helping customers create the best possible future. As National Australia Bank’s wealth management business, MLC provides investment, superannuation and financial advice to corporate, institutional and retail customers.

Our wealth management expertise means we’re the partner of choice for more than 1,800 self-employed, aligned and salaried advisers, supporting them to meet their clients’ needs today and into the future through our range of specialist programs and services.

mlc.com.au

IPO Wealth provides wholesale and sophisticated investors with term-based investment options in the IPO Wealth Fund ranging from three months to five years that provide monthly income distributions. The fund is considered by our investors as an attractive alternative to term deposits, investment property and stock market investments. A subsidiary of Mayfair 101, IPO Wealth is a 100% Australian-owned investment management company.

ipowealth.com.au

Australian Ethical is Australia’s leading ethical wealth manager. Since 1986, Australian Ethical has provided investors with wealth management products that align with their values and deliver strong returns. Investments are guided by the Australian Ethical Charter, which both shapes its ethical approach and underpins the company’s culture and vision.

Australian Ethical is publicly listed with $3 billion in funds under management across superannuation and managed funds.

australianethical.com.au

PRINCIPAL PARTNER GOLD PARTNERS

Page 5Principal Partner

@ifaOnlineAU @IFA_AU

Established in 2010, the YTML Group helps financial services businesses be better. It uses technology to create bespoke solutions to business challenges and to break through business blockages and barriers.

These include compliance hurdles, business change requirements and technical challenges, assisting a range of business in turn to extract business efficiencies and to deliver more financial advice to more Australians.

ytml.com.au

For four decades, State Street Global Advisors has served the world’s governments, institutions and financial advisors. With a rigorous, risk-aware approach built on research, analysis and market-tested experience, we build from a breadth of active and index strategies to create cost-effective solutions. As stewards, we help portfolio companies see that what is fair for people and sustainable for the planet can deliver long-term performance. And, as pioneers in index, ETF and ESG investing, we are always inventing new ways to invest. As a result, we have become the world’s third largest asset manager with nearly AUD $3.57 trillion* under our care.

*AUM reflects approximately AUS $46.09 billion (as of December 31, 2018), with respect to which State Street Global Advisors Funds Distributors, LLC (SSGA FD) serves as marketing agent; SSGA FD and State Street Global Advisors are affiliated.

trilogyfunds.com.au

Trilogy is one of Australia’s leading fund managers of property-based investments. Our undeniable passion and experience in property and investments remains at the heart of everything we do.

Since commencing operations in 1998, our core investment offerings have been mortgage and property trusts with the goal of providing investors with competitive investment income, paid monthly.

At Trilogy, we believe big results can come from small choices. Our team is driven by building your wealth with us, one month at a time. Whatever your plan, whatever your stage in life, Trilogy can help you get there.

ssga.com

GOLD PARTNERS

Through technology, Praemium has taken a highly complex and time-consuming process and simplified it. Big time. We’ve taken a revolutionary approach to a totally disrupted market. Our platform solution is so good that it’s grown in usage in 17 years across the globe to almost 1,000 financial institutions and over 500,000 investors.

praemium.com/au

Page 6Principal Partner

@ifaOnlineAU @IFA_AU

HUB24 is ASX listed and with over $9 billion funds under management is one of the fastest-growing platforms in the market. We are not a bank and not part of a bank – so we can focus on connecting you to a broad range of investment solutions for your clients.

Discover why the advisers who choose us think we’re the best in the market, and access the benefits of choice and efficiency for you and your clients with our market-leading managed portfolio solutions.

hub24.com.au

Jigsaw Support Services is an AFSL service that provides comprehensive support to self-licensed financial advice businesses.

It benefits from institutional backing as part of the AMP Group. Financial advice businesses within the Jigsaw network utilise AMP’s broad range of services and systems whilst retaining control and flexibility. In addition to the core service offering, a large range of optional services are available through outsourced providers to ensure practices have access to a diverse suite of solutions.

www.jigsawsupport.com.au

Aberdeen Standard Investments is a leading global asset manager dedicated to helping investors around the world reach their desired investment goals and broaden their financial horizons. We seek to provide world-class investment expertise across a breadth of markets and asset classes, offering a comprehensive range of investment capabilities, as well as the highest levels of service.

Approximately 1,000 dedicated investment professionals are located globally, close to our clients and the markets where we invest. Additionally, 500 client specialists work closely with investors and advisors to understand our clients’ needs and deliver world class investment solutions.

As at 30 June 2018, we manage A$996 billion on behalf of governments, pension funds, insurers, companies, charities, foundations and individuals in 80 countries.

aberdeenstandard.com

REVEX is one of Australia’s leading revenue management service providers for AFSL and ACL holders. Over the past five years, we’ve grown to over 130 AFSLs, helping over 2,000 advisers across the country. From integrated direct debit services to hands-free outsourcing arrangements, the REVEX suite of services is comprehensive and compelling. Many have tried, most have failed; such is the case with most attempts to service our niche market. REVEX offers personalised service and solutions for revenue management that big business can only dream of. We want to keep it that way by supporting our core clients, boutique and independent financial advisers.

revex.net.au

EVENT PARTNERS

Page 7Principal Partner

@ifaOnlineAU @IFA_AU

Wellness Daily is on a mission to help all working Australians find a better way of living. Through the latest research, expert opinion and unique profiles we aim to help professionals boost performance and find fulfilment in their busy lives.

Wellness Daily complements Momentum Media’s existing platforms, which engage with an active audience of over 1 million investors and professionals. Our aim is to raise awareness of mental health issues in the workplace, offer guidance around managing stress and burnout, healthy eating and exercise, and cultivate a culture of compassion among Australian businesses.

wellnessdaily.com.au

Momentum Intelligence delivers research, insights and analysis across key financial, professional and business sectors. From the REB Top 100 Agents and the Third Party Lending Report to the Lawyers Weekly Attraction Firms ranking and The Adviser Broker Group of Choice, Momentum Intelligence quantifies which businesses and individuals lead their field. Build a better understanding of your customers’ preferences and how you can maximise market opportunities with Momentum Intelligence.

momentumintelligence.com.au

Momentum Media connects audiences to information. Across Australia’s professional and financial services sectors, Momentum Media plays an integral role delivering insightful market intelligence via multiple platforms, including digital, events, social, print, broadcast and research.

www.momentummedia.com.au

Momentum Connect is a creative content and experience marketing agency. We help businesses to become dynamic media enterprises in their own right – maximising the effectiveness of their content, events, experiences, blogs, social media, podcasts, videos, webinars, native advertising, media relations, email marketing and influencer outreach.

momentumconnect.com.au

WELLNESS PARTNER CORPORATE PARTNERS BROUGHT TO YOU BY

Page 8Principal Partner

@ifaOnlineAU @IFA_AU

SESSION NOTES:

MC WELCOME: YOUR FUTURE IN FINANCIAL ADVICE This one-day practice management conference will address the hard-hitting questions all advisers are asking in this turbulent time.

In immersive sessions, hear first-hand from academics, authorities and educators about disruptive forces in the financial services sector and their impact on financial advice of the future.

Walk away reassured about your future as an adviser and take home practical tips you can apply to your business to survive and thrive as the financial advisory industry hits a new level of maturity.

James Mitchell is a high-calibre financial services journalist with almost a decade of experience covering Australian businesses. He began his career as a cadet reporter with the Daily Telegraph in 2010 before joining Sterling Publishing (Momentum Media) in 2011 covering mortgages on award-winning magazine The Adviser.

After a brief stint at the Financial Times and Mergermarket in 2012, James returned to Momentum Media in 2013 as a senior reporter on Investor Daily, SMSF Adviser and ifa.

In 2014, he launched Mortgage Business and served as its editor. In 2015, he became the editor of The Adviser and Mortgage Business, and a year later was named managing editor of mortgages and real estate at Momentum Media.

In 2017, he launched Wellness Daily after experiencing a need for positive, life-affirming content to inspire a healthier lifestyle among Australian corporates.

In September 2018, James returned to the wealth desk as editor of wealth and wellness, overseeing Investor Daily, ifa, Risk Adviser, Fintech Business and Wellness Daily.

James is a well-respected leader in Australian financial services journalism and has developed closerelationships with C-suite executives and key decision makers across the banking industry.

He is an avid podcaster, columnist and regular MC of industry events and roundtable discussions.

JAMES MITCHELLEditor, ifa

Connect with James on LinkedIn: www.linkedin.com/in/james-mitchell-a18a8133

MC

Page 9Principal Partner

@ifaOnlineAU @IFA_AU

SESSION NOTES: 9:00AM – 9:45AM

STRATEGIC PLANNING: WHAT ROLE DO YOU PLAY IN THE FUTURE OF YOUR BUSINESS?Learn strategies to make your business thrive and future-proof its profitability. Gain insights into actionable steps to achieve your goals and gear your practice for growth in 2019. In this session, learn how you can: Prepare your business for the future with opportunities to become the smart advice practice that clients turn to for their future needs Turn new regulations into a selling point for your business Identify good practice and clean compliance to add value to your business and fee structure As gaps in capability widen, act on opportunities by recognising the most valuable option for your business

Steve has 30 plus years’ experience in the financial services industry. As Managing Director of Forte Asset Solutions and Forte Dealer Solutions Steve has unique insight into the financial planning industry, business valuations and industry best practice.

Steve has facilitated the most financial services sales in Australia via Forte Asset Solutions and Forte Dealer Solutions assists practices to identify and transition to the most appropriate licensee to suit their individual needs.

Steve is the founder of Forte and was

previously the founder of Kenyon Prendeville a partner of Deloitte and the CEO and Director of Deloitte Financial Services. Steve was the Victorian State manager of First State Fund managers. Steve is a member of International Association of Consultants, Valuators and Analysts.

STEVE PRENDEVILLEManaging Director, Forte Asset Solutions Connect with Steve on LinkedIn:

www.linkedin.com/in/stephenprendevillestephenprendeville

SPEAKER

Page 10Principal Partner

@ifaOnlineAU @IFA_AU

JONATHAN SHEADHead of Retirement Solutions, Australia, State Street Global Advisors

LEAH WILLISHead of Client Relationships, Australian Ethical

SESSION NOTES: 9:45AM – 10:30AM

ALTERNATIVE INVESTMENT STRATEGIES — INCLUDING RETIREMENT OPTIONS (PANEL DISCUSSION)

Turning theory into practice, the partners of the ifa Business Strategy Day will present the new spectrum of alternative strategies available in today’s market. Specialists will explore some of the different modes of investment available and will also touch on: The emerging income sources and updates on traditional products The options for alternative investment strategies and assets

JAMES MITCHELLEditor, ifa

EWAN LAUGHLINCEO, IPO Wealth

NICOLE OTTNational Adviser Services Manager, Trilogy Funds Management

MODERATOR PANELLISTS

Page 11Principal Partner

@ifaOnlineAU @IFA_AU

SESSION NOTES: 11:00AM – 11:45AM

YOUR FUTURE IN FINANCIAL ADVICEMLC’s presentation will examine the future of financial advice and how the royal commission and FASEA will impact profit drivers for advisers and their practices. MLC will consider the demand for advice, the business practices and the impact of these on business profitability. MLC will also provide insights into what the changes and opportunities mean for advisers and their practices.

Geoff was appointed general manager of NAB Wealth Distribution in March 2012. In this role, he is responsible for all sales of NAB Wealth.

Prior to this role, Geoff was responsible for leading NAB Financial Planning for a period of four years. He also headed up the wealth management operations at Bank of New Zealand for two and a half years as general manager of insurance and investments. He was also CEO of Advance MLC, establishing and operating the start-up Life Insurance and Funds Management businesses in Thailand.

He has also spent many years dealing with superannuation that includes having

responsibility for MLC’s Superannuation and Income Stream Platform offers, as well as completing other assignments in Asia and Indonesia.

Geoff is a family man and loves spending time with them every chance he gets. His interests include a great passion for cycling and a fascination for playing golf.

GEOFF ROGERSGeneral Manager, Wealth Distribution

Connect with Geoff on LinkedIn: www.linkedin.com/in/geoff-rogers-40a81556

SPEAKER

Page 12Principal Partner

@ifaOnlineAU @IFA_AU

SESSION NOTES: 11:45AM – 12:30PM

THE NEW EDUCATIONAL STANDARDS FRAMEWORK FOR ADVISERS (PANEL DISCUSSION)

Hear from academics, authorities and educators about what lies ahead for continued education in the industry and the options available for you and your advisers. Our experts will give you the latest on: Association updates on minimum standards and requirements for ongoing education, RPL (recognition of prior learning) and what you need to do to bridge the gaps Provider options for you and your practice The ongoing benefits of education for your business and the industry as a whole

JAMES MITCHELLEditor, ifa

KATHRYN CREASYPrincipal, Capital Partners Private Wealth

DR ADRIAN RAFTERYAssociate Professor, Deakin University

ADRIAN HANRAHANSenior Financial Adviser, Australian Unity

MODERATOR PANELLISTS

Page 13Principal Partner

@ifaOnlineAU @IFA_AU

SESSION NOTES: 1:30PM – 1:50PM

THE PSYCHOLOGY BEHIND FINANCIAL ADVICE: DOES ONE SIZE FIT ALL? Become the trusted adviser for the great intergenerational transfer of wealth. In this session, we will explore the differing attitudes between Baby Boomers, Gen Xers and Millennials, and their behaviours towards money, financial advice and retirement and where you fit in. In this session, we will delve deeper into the: Differing needs and expectations of consumers and how financial advice can fit in Variation in clients’ financial goals and the opportunities available to meet your clients’ future wants and needs Disconnect in understanding the difference between retirement and inheritance (giving and receiving), and how to manage each Opportunities for financial advice and the pathways and determining factors for the development of an ongoing relationship Strategies to retain older clients while attracting new and younger ones The ongoing benefits of education for your business and the industry as a whole

Jonathan is head of retirement solutions, Australia. In this role, he is responsible for leading the development of retirement thinking and investing at State Street Global Advisors in Australia. As well as considering the investment challenges peculiar to retirement portfolios, he is actively involved in retirement policy, product design, market research and communication.

Jonathan joined State Street Global Advisors, Australia, Limited in August 2000 and was a member of the Global Portfolio Strategy team from 2000 to 2018 covering both equities and currency and serving as the head of portfolio strategists for the Asia-Pacific region.

Prior to joining SSGA, Jonathan worked as a senior asset consultant and as a superannuation actuary at NSP Buck Proprietary Limited.

Jonathan was awarded a bachelor of economics degree by Macquarie University and is a fellow of the Institute of Actuaries of Australia.

JONATHAN SHEADHead of Retirement Solutions, Australia, State Street Global Advisors

SPEAKER

Page 14Principal Partner

@ifaOnlineAU @IFA_AU

SESSION NOTES: 1:50PM – 2:35PM

DIGITAL NATIVE OR DIGITALLY NAÏVE? WHAT’S THE BEST WAY TO GET YOUR MESSAGE ACROSS TO YOUR CLIENTS?

Kim has a self-confessed addiction to all things VALUE — in particular, how it helps people get rewarded for owning, operating and growing a financial advice business.

As a business consultant, speaker and trainer, Kim has spent decades helping financial advisers, mortgage brokers, risk specialists, stockbrokers, accountants and lawyers have a profound impact on improving the lives of their clients.

Having spent almost 20 years in the corporate world, been a financial adviser herself and running two of her own businesses, she understands the frustrations

that can hold businesses back… and she knows how to fix them.

Whether she’s touring around the speaking circuit, commenting in the media, delivering group workshops or coaching her clients, she gets a huge kick out of seeing what a difference it makes to the bottom line when someone is able to clearly explain the value of their advice so clients understand.

Educational reform and volatile market conditions have contributed to skepticism and mistrust, creating challenges to practice profitability. Build on trust and stay ahead of the curve by using the right tools and bespoke messaging for the new generation of wealth management whilst continuing to manage your Baby Boomer cohort. In this session, you will learn how to: Create a powerful market presence to foster understanding and become the trusted adviser Engage, secure and educate your clients in the most effective way Use the right channel of technology and messaging to engage each generation and grow your client base Use strategies to stay relevant, increase efficiencies (and savings) and build your business

KIM PAYNEManaging Director, 9Rok

Connect with Kim on LinkedIn: www.linkedin.com/in/kimpayne9rok

SPEAKER

Page 15Principal Partner

@ifaOnlineAU @IFA_AU

SESSION NOTES: 3:05PM-3:50PM

EASY EFFICIENCIES TO IMPROVE PRODUCTIVITY AND COMMUNICATIONSGreat advice can be enhanced by smart technology and easy efficiencies so that your business can give clients greater value for money. As the digital native becomes the new client, the use of technology becomes essential to engage and secure their business. In this practical session, Stewart Bell will demonstrate easy technologies and techniques that you can apply to streamline processes, stay relevant and build your business. Use strategies to stay relevant, increase efficiencies (and savings) and build your business Apps, habits, tools, frameworks and other low-cost ways of eliminating wasted effort from some of your most time-consuming tasks

Identify which areas can be most improved through automation, elimination or outsourcing Software, administration and office solutions to maximise office efficiency and save costs

Stewart Bell is a business coach and founder of Audere Coaching & Consulting, a specialist coaching firm who working exclusively with advisers through his Leveraged Advice Firm programs.In addition to working with firms all

around Australia and now overseas, he’s also the author of Finnovation: The Complete Advisers Guide to Innovating Your Advice Model and works with institutions and Licensees on next generation advisory business models.

STEWART BELLFounder, Audere Coaching & Consulting

Connect with Stewart on LinkedIn: www.linkedin.com/in/bellstewart

SPEAKER

Page 16Principal Partner

@ifaOnlineAU @IFA_AU

SESSION NOTES: 3:50PM-4:40PM

NAVIGATING RESPONSIBLE LEADERSHIP THROUGH TURBULENT TIMES Changes to legislation and education requirements aim to offer wealth managers the opportunity to demonstrate their professionalism and reinforce trust with the consumer and the community. The royal commission has demonstrated how leadership can influence a company’s culture. In this session, learn strategies to develop solid leadership to increase resilience, empower your practice through knowledge and navigate your practice through challenging times. Gain insights into: Leading a team on a foundation of trust and earn their trust in return Embracing the challenge as well as recognising and being open to the opportunities as they arise Demonstrating your expertise with credentials and experience to positively lead and influence your company culture

Software, administration and office solutions to maximise office efficiency and save costs

Michael Groom grew up in the wild Australian mountains, in a family of mountain climbers.

In 1996, Michael was one of the few famous big mountain climbers to survive yet another Mt Everest disaster.

He is one of Australia’s most sought-after keynote speakers. He has spoken to soldiers going off to war, athletes struggling to come back from serious injury, professional people keen to get a little closer to the truth of “no pain, no gain”, and ordinary folk who just love to sit and listen to one of Australia’s most amazing human endeavour

stories. Michael Groom’s autobiography Sheer Will is an incredible read; his personal presentation, accompanied with impossibly beautiful visuals, is to see the earth the way it was meant to be seen, in its purest and rawest form.

MICHAEL GROOM OAMMountaineer and Inspirational Speaker

SPEAKER

Page 17Principal Partner

@ifaOnlineAU @IFA_AU

ADDITIONAL NOTES:

@ifaOnlineAU @IFA_AU

Principal Partner