Weitao A combination of e-commerce and

social media

Not all socials are created equal.

Just as you wouldn’t market a paper

shredder at a book club, it’s probably not

a smart idea to advertise on any and every Chinese social

media site…

Instead, identify your target customer.

Then, take advantage

of one of China’s “focused portals”, or

topical sites where you can flaunt your

products to people who actually care.

That’s where Weitao comes in… the perfect blend of targeted e-commerce and social exchange.

So, how does Weitao work exactly?

First, download Taobao’s mobile app, then click on the “微淘” icon, highlighted in red on the bottom left.

Next, click the “发现” ( or “discover”)

button on the upper left to select from four

different options.

Weitao’s complete user experience.

On this page, users can browse through relevant fashion news to enhance

their shopping experience.

Weitao reels customers in by providing a fun, convenient platform for shopping.

The “what’s happening” page allows users to check out the hottest posts from that day, along with popular storefronts.

Weitao’s complete user experience.

How to follow or add a favorite.

Users may search for specific stores via the search bar listed under 发现, or by simply clicking on a featured image.

Once you’ve landed on a product page, click

the star icon to “favorite” that page.

To “follow” a brand,

click “关注”.

Weitao’s ecommerce function.

After you follow (关注) your first brand, you will be able to view the teal bar featured on

the top of the screenshots shown.

The first two options, “全部” (news) and

“上新” (new products), ONLY

feature news related to brands the user has

already followed.

The next two options, “优惠” (products on

sale) and “推荐” (recommendations) ONLY feature brands that the user has not

yet followed.

Weitao’s ecommerce function.

To visit a storefront, users may scroll to the bottom of a page and click on the

link to go to a brand’s homepage to view more products (see Forever 21

link on the left).

Weitao’s ecommerce function.

Simply scroll down to see product pictures appear.

Click on a photo to transfer to the product

page with purchase information.

Weitao’s ecommerce function.

Weitao establishes an interactive network between brands and users.

…while users have their own page too!

Weitao’s social media function.

Brands can create their own home page…

Brands can easily see which users liked or commented on different posts. Users can share products and posts by using SMS.

Weitao’s social media function.

Weitao’s social media function.

Thus, Weitao is the perfect place to do content marketing.

Brands can launch new products, post articles,

and communicate directly with customers!

Social media

Weitao: A Match Made in Heaven

With Weitao, you can finally have it all.

E-Commerce

Create your own Weitao page today and start building a focused network!

www.taobao.com

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