figaro social media: social media as an activation channel
DESCRIPTION
We all know social media is a powerful marketing tool in itself, however this session will look at how Social Media can be used to activate PR and SEO campaigns online and fuel engagement. Using case studies including a content-led campaign for Ladbrokes; Laura highlights the various ways that Social media can be used to amplify a digital campaign.TRANSCRIPT
Social Media as an Activation Channel
Putting You at the centre of
You
Feeds the
Getting the basics right Think about what stats/data people might want to
share
Make it easy for them to share – include the stats/data in the pre-filled share message
Feature share buttons prominently to encourage sharing
StumbleUpon
Taboola
Top-line Results:
46.5K plays
4:25 Avg time on site
60 links
2K social shares
Forum SeedingBy seeding the quiz on relevant fan forums we were able to drive traffic to the quiz and increase the number of plays against different teams to ensure we had enough data to use for journalists.
It also stimulated conversation on the forums with people posting their own scores and commenting on how rival teams were performing.
StumbleUpon
Taboola
Social InfluencersThe quiz was shared by various social influencers including football presenters and commentators.
PR & Blogger Outreach
Top-line Results:
27 bloggers entered the competition
3K page views
4.4K social votes
Top-line Results:
27 bloggers entered the competition
3K page views
4.4K social votes
Top-line Results:
Over 27K visits
Second most viewed landing page (homepage
first)
3:15 Avg time on site
14 links
4K social shares
Coverage & Links
StumbleUpon
Social InfluencersThe game was shared by numerous influential tweeters including the following.
