figaro social media seminar: 2015, the year of... - laura crimmons

@lauracrimmons #FigDigSocial

2015 the year of…


Getting the basics right


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Kevan Lee, Buffer


Visual Marketing


Instagram king of engagement


Tips for success…• Be creative – don’t just share boring product shots

• Think about what your audience wants to see (or better still ask them!)

• Offer exclusives/behind the scenes content

• Re-share customer images/videos


The Video Battle


Tips for success…• Video doesn’t have to be expensive

• Don’t produce video content for the sake of it

• Upload video using each native upload for maximum exposure and engagement

• Consider using influencers carefully


Social Search


Media Battles


Tips for success…• Learn from the media and social platforms – understand the new agenda

• Reference trending topics to improve reach

• ‘Snackable’ content works well on mobile but don’t forget about long-form for desktop


Continued push to paid media


Facebook organic reach…


Google+ is still trying…


http://petersontee.com/Snapchat_FirstAdLong.gif

http://petersontee.com/Snapchat_FirstAdLong.gif


Tips for success…• Make wise investments – learn from the data

• Test and refine

• Look at where the most engaged/profitable audience is


Social Commerce


Tips for success…• Don’t try to sell but make it easy for customers to buy

• Solve problems and inspire audience

• Make the sell subtle


ROI


Tips for success…• Set SMART objectives – at the start!

• Have the tools for measurement in place before the campaign

• Benchmark against your own success, not other peoples’

• Don’t just look at your own campaigns, look at how you impact wider campaigns/marketing initiatives


Thanks!

Laura Crimmons

Head of PR & Social

@lauracrimmons

[email protected]

figaro social media seminar: 2015, the year of... - laura crimmons

Marketing

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video content

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reach snackable content

figdigsocialthe video