WeightWatchers.comWeightWatchers.com is the leading internet-based weight management provider in the world; encouraging members with nutritional, fi tness and lifestyle advice & tools at every stage of their journey.

• Unique Audience: 3,221,000 • Avg. Time Per Visitor: 21.6 Minutes• Reach: 1.3%• Total Minutes: 69,000,000• Total Views: 81,000,000• Avg. Views Per Visitor: 25

Engaged consumers who are active shoppers with tremendous purchasing power:

76% are primary grocery shoppers – 113 Index16% searched internet for recipes & cookbooks – 141 Index91% purchase products/services online – 106 Index

Weight Watchers MobileWeight Watchers Mobile provides members with guidance and smart choices wherever they are. With suggestions, tips, reminders and motivational support, this is a must-have for members on the go.

• 7 MM monthly impressions• 12.1 MM downloads• Average CTR: 1.37%

Sources: comScore Jan 2014; Weight Watchers Reports

Weight Watchers DigitalOverview

Source: comScore-January 2014 (PC only)

WOMEN 82%

MEN 18%

MEDIAN AGE 49.3

ATTENDED/GRADUATED COLLEGE+ 70%

EMPLOYED 48%

KIDS IN HOUSEHOLD 46%

MEDIAN HOUSEHOLD INCOME $91,203

Weight Watchers DigitalWeightwatchers.com Demographic Profi le

WeightWatchers.comTARGETED CONTENT SPONSORSHIPS• Health Conditions• Seasonal & Holiday Guides• Interactive Cheat Sheets• Recipe Collection Pages• The Skinny On… Series• Sponsored Channels• Beauty & Fashion• Life Stages• Editorial Challenges• Social Media• Community• eNewsletters

CUSTOM MARKETING OPPORTUNITIES• Brand Platforms/Microsites• Community Challenges• Interactive Polling Units• Games & Sweepstakes/Tweetstakes

Weight Watchers MobileTARGETED CONTENT• Articles• Recipes• Favorites List• Shopping List• Cheat Sheets• Success Stories

CUSTOM MARKETING OPPORTUNITIES• Rich Media• Recipe Sponsorships• Microsites• Games• Video

Weight Watchers DigitalAdvertising Opportunities

120x600• Max File Size (GIF): 99K• Max File Size (Flash): 99K• Flash/Click Tag Version: AS2• Looping: (3) :15 loops• 3rd Party Served: Yes• Accepted File Types: GIF, JPEG, JavaScript, Flash• Expand Direction: Left• Expand Size: 2X• Expand Dimensions: 240x600• Initial Load: 99K• Polite Download: 99K• Sound: Must be user-initiated click to play• Open/Close Options: User-Initiated, Mouse Over or Click to Expand• Lead Time: 10 business days• Geo-Targeting: Yes

160x600 and 300x600• Max File Size (GIF): 99K• Max File Size (Flash): 99K• Flash/Click Tag Version: AS2• Looping: (3) :15 loops• 3rd Party Served: Yes• Accepted File Types: GIF, JPEG, JavaScript, Flash• Expand Direction: Left• Expand Size: 2X• Expand Dimensions: 320x600• Initial Load: 99K• Polite Download: 99K• Sound: Must be user-initiated click to play• Open/Close Options: User-Initiated, Mouse Over or Click to Expand• Lead Time: 10 business days• Geo-Targeting: Yes

Weight Watchers DigitalAdvertising Unit Specifi cations

120x

600

160x

600

300x600

300x250• Max File Size (GIF): 99K• Max File Size (Flash): 99K• Flash/Click Tag Version: AS2• Looping: (3) :15 loops• 3rd Party Served: Yes• Accepted File Types: GIF, JPEG, JavaScript, Flash• Expand Direction: Left• Expand Size: 1.3X• Expand Dimensions: 400x250• Initial Load: 99K• Polite Download: 99K• Sound: Must be user-initiated click to play• Open/Close Options: User-Initiated, Mouse Over or Click to Expand• Lead Time: 10 business days• Geo-Targeting: Yes

728x90• Max File Size (GIF): 99K• Max File Size (Flash): 99K• Flash/Click Tag Version: AS2• Looping: (3) :15 loops• 3rd Party Served: Yes• Accepted File Types: GIF, JPEG, JavaScript, Flash• Expand Direction: Down• Expand Size: 2X• Expand Dimensions: 728x180• Initial Load: 99K• Polite Download: 99K• Sound: Must be user-initiated click to play• Open/Close Options: User-Initiated, Mouse Over or Click to Expand• Lead Time: 10 business days• Geo-Targeting: Yes

Weight Watchers DigitalAdvertising Unit Specifi cations

300x250

728x90

Distributed to 6.6 million opt-in users weekly.

120x240• 120x240 JPG banner• URL• Lead Time: 6 weeks

110x110 with Integrated Copy• 110x110 JPG image or logo• Header Copy: 50 characters max including spaces• Body Copy: 192 characters max including spaces• Call to Action: 22 characters max including spaces• URL• Lead Time: 6 weeks

eNewsletter Advertising Unit Specifi cationsWeight Watchers Digital

120x240 u

110x110 WITH INTEGRATED COPY u

Rich Media Banners Max Frames per Second (Frame Rate): 18-24Max Panels: 3Hot Spots: 1/3 of ad acceptableVideo Weight: 100k

Video Specifications: Pre-RollDimensions: 480x270 (16:9 Wide Screen)Max File Size: 300kbFrame Rate: 30fps

Mobile Ad Unit SpecificationsAndroid Ad Sizes: 240x38, 320x50, 480x75, 540x84iPhone Ad Size: 320x50

iPad Ad Sizes: 728x90, 704x50

General Guidelines• All traffic drivers and site served.• Weight Watchers will choose an image based on what is appropriate for the content.• Please inform us if there are any suggestions or restrictions we should know about before production.• Changes to an existing campaign must be received at least (5) business days prior to the change.

ContactsAndrew AmillVice President, Media GroupAndrew.Amill@weightwatchers.com212.589.2838

Lauren SimblistDirector of Sales, Digital MediaLauren.Simblist@weightwatchers.com212.817.4474

Emily WarshowskyDirector of Sales, Digital MediaEmily.Warshowsky@weightwatchers.com212.589.2810

Melissa KarrelAccount ExecutiveMelissa.Karrel@weightwatchers.com212.817.4211

Weight Watchers DigitalMedia Specifications & Guidelines