WEIGHT WATCHERSETOOLS WORKSHOPSCapstone Presentation for MIST – Michelle Drolet

Weight Watchers and eTools Weight Watchers offers a proprietary

online support system to members called “eTools”

Using eTools, members can: Track their food choices and activity Track their weigh-in results Create recipes Use other tools to support their weight-loss

efforts

Increased eTools usage…Over the past three or four years – eTools usage has increased dramatically due to the introduction of the Monthly Pass payment plan (includes free usage of eTools)

Lack of Training Programs

However…

While usage has increased, the training programs have not kept pace…

Identified Problems: Members express:

Lack of understanding about how to access eTools (initial account creation)

Difficulty finding online tools needed to support their weight loss goals

Unaware of the full capabilities of eTools Confusion over use of mobile devices and

syncing capabilities with online eTools account

Identified Problems: Company data

indicates only about 30% of Monthly Pass members use free eTools feature

Training for members consists of single page written guide, limited online tutorials and pop-up windows

Desired Performance Outcomes

Weight Watchers members should be able to: easily access and create their eTools

account utilize tools, not just for tracking foods,

but use additional tools, including mobile apps, to help with weight loss success

Proposed Solution Group training program

consisting of once/twice a month modules that include: eTools “Essentials” program

with focus on initial account creation

Focused learning module on one online tool (e.g. Recipe Builder usage)

Group opportunity for sharing feedback and best eTools tips

FINAL PRODUCT - CAPSTONE

Delivery Method – group training via PowerPoint slides

Creation of POI for “Essentials”, Module and Discussion components

Continuing monitoring of member needs – creates a dynamic program

Initial AssessmentSurvey 2nd week Monthly Pass members regarding:

Problems with account creation

Familiarity with various tools available on eTools

Desire for training on tools to support weight loss efforts

eTools WorkshopsEach workshop will consist of… eTools “Essentials”

Logging-in to eTools Creating an account Privacy settings Basics of the Plan Manager

Plan Tool “Module” Explanation of single tool (i.e. Recipe Builder,

Creating “Favorite” Meals, Changing Steps to Activity PointsPlus)

Member Discussion (Tips and Suggestions)

Post Assessment

Survey members who attended eTools Workshop Level of learning

results Further requests

for training modules

Questions…