wehatetowaste.com insights for sustainability
TRANSCRIPT
Insights for Sustainability
Conversations and Co-Creation for Sustainable Living
We at J. Ottman Consulting launched WeHateToWaste in January 2013 as a new source of value for our clients.
Welcome
Our mission:
To facilitate a global online community that would help us co-create insights with influential consumers and brands for living a no-waste lifestyle.
Road Map
n A Little Background on J. Ottman Consulting n Introducing WeHateToWaste — A New Source
of Value and An Opportunity for Co-Creation
n A Picture of the Emerging No-Waste Lifestyle
n Let’s Get Started: Opportunities for Your Business
Pioneers in green marketing and eco-innovation since 1989
Clients: Fortune 500 clients (3M, J&J) US EPA Energy Star USDA Certified Biobased Label (www.greenmarketing.com)
J. Ottman Consulting’s Clients
Pioneering green marketing consultant
Thought leader on sustainable strategy
Author of 5 books
Jacquie Ottman
She literally wrote the book on green marketing
In her spare time, ‘Junky’ Jacquie finds treasures in the trash
Her latest find now put to good use!
We’re looking out onto the horizon….
9.5 Billion People by 2050 + 3 billion middle class consumers by 2030
Meanwhile, billions need help living less wastefully Now.
Questions We’re Asking…
What will it take to get all consumers to live less wastefully?
What does a leaner ‘no-waste’ lifestyle that consumers would actually like to live
look like?
What is the next cloth shopping bag? ..refillable water bottle? ..reusable coffee mug?
Where will the inspiration come from?
…to facilitate conversations among passionate people about how they live.
So we created WeHateToWaste…
Click HERE to view the site
WeHateToWaste.com is the ‘home base’ for 95+ simultaneous conversations about living leaner.
Influentials in industry, government, and other organizations are joining in.
Kendra Pierre-Louis, LCA Expert
Hunter-Moyes, The Tiffin Project
Dana Gunders, NRDC Food
Odile Beniflah, Mktg Director, Meetup.com
Mark Eisen, Fmr Dir. of Env Mktg, The Home Depot
Fredrica Rudell, PhD, Prof of Mktg
Brands
They are talking about…
Favorite brands like Lush, Patagonia, Method and Bricor.
Empowerment
New initiatives, new products and grassroots programs.
They are talking about…
Culture
Waste practices inspired by global cultures.
They are talking about…
Influence
Strategies for influencing others.
They are talking about…
A picture of an attractive no-waste lifestyle is emerging
7 facets of a no-waste lifestyle
Reduce, Reuse, Refill !!!Repair and Repurpose!!!Share Rather Than Own!!!Respect Food! !
Respect Resources!!!Live Efficiently!!!Recycle, Compost !!
Copyright 2014 by J. Ottman Consulting, Inc
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Period End Date (beginning 1/1/13)
Monthly Unique Users in 2013
Source: Google Analytics
To date, we’ve attracted 55,358 waste haters in 117 countries – and growing.
Our conversations are shared with thousands more on social media
@earthboundfarm
@Food_Tank
@dh_lovelife
@Unilever
@LoveFoodHateWaste
@FoodCorps
@eBayGreen
@NRDCFopd
@Justmeans
@3BLMedia
@BeWasteWise
@SodaStreamUSA
@SustainBrands
@EarthShare
@GreenSeal
@TomsofMaine
@PeaceCorps
@MrsMeyersClean
@TerraCycle
@Bricor_Inc
@FoodShift
How we can help you tap into our community
We can help you develop insights for your own
sustainability challenges.
We can poll our ‘waste haters’ on waste practices and solutions of interest to your business or organization.
Highlights of ‘Restaurant Food Waste: Insights and Opportunities’
We can study a specific waste topic in depth.
¨ Identified unmet need for more innovative take-out bag designs
¨ New business models for the restaurant industry
We can tap into our community for crowd-sourcing new ideas for products, programs, messages
Talk to us first: Jacquie Ottman (212) 879-4160 [email protected]
@wehatetowaste
@jacquelynottman
Want to talk with our waste haters?
WeHateToWaste is a registered trademark of J. Ottman Consulting, Inc. Copyright © 2014 J. Ottman Consulting, Inc. All rights reserved.