PRESENTED BY PLANNING 04/11/13

INSIGHTS & TRENDS SUSTAINABILITY

SUSTAINABILITY

= BIG BUSINESS

= $1.4 Trillion

IT TOUCHES EVERY PART OF OUR LIVES

EARTHY ROOTS

MODERN PROBLEMS

MODERN PROBLEMS

MODERN DEFINITION

“Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” 

03/20/1987

Bruntland Commission

THREE ELEMENTS OF SUSTAINABILITY

Environment

Society

Economy

THAT WANT TO WORK TOGETHER

Social

Economic Environment

Bearable Equitable

Viable

Sustainable

IT’S MORE THAN A CAMPAIGN

IT’S A NEW WAY OF DOING BUSINESS

People

Profit Planet

Bearable Equitable

Viable

Sustainable

TRENDS

RECOMMERCE

Green Eileen

• Making it easier for enthusiasts to part with their (gently) worn pieces from its line.

• Customers can donate those items in exchange for a $5 gift card — and the satisfaction of a responsible act.

• Drop off “pre-loved” garments at any Eileen Fisher store, and shoppers in New York and Seattle can head to one of the brand's two dedicated Green Eileen shops.

• Stores also offer (mostly free) workshops on extending the life of the brand's products.

RECOMMERCE

ReStore

• Began in Austin, TX – by Habitat for Humanity

• Takes donations of new and gently-used building materials and sells them to the community at affordable prices.

• Saved more than 13 million pounds of usable construction material from the Austin landfill.

• Supported by volunteers.

SUSTAINABLE PACKAGING

BYOP (Bring Your Own Packaging)

Predicated on the assumption that consumers will provide not only their own bags but also reusable canisters, jars and/or bottles, which they fill from bulk containers at the store.

In.gredients (Texas) and the UK's Unpackaged are BYOP grocery stores. Meanwhile, the Soap Dispensary, in Canada, sells natural cleanser ingredients, soaps and personal-care products.

Heineken Plastic Mini-Keg

The Heineken DraughtKeg can be recycled because, like a food can, it’s made of of plastic.

Lighter than the steel DraughtKeg, which will translate into fewer transportation-related greenhouse gas emissions and a smaller carbon footprint.

ECO-CHIC

Marketing Sustainable Experiences

• The Green Leaf Inn in Delavan, Wisconsin is a net-zero energy hotel that will generate more electricity than it consumes.

• The boutique hotel includes an on-site aerobic wastewater treatment system, a wind turbine, multiple solar panels and a rainwater collection program.

• Rooms are equipped with en-suite bathrooms and hot tubs, while QR codes enable guests to discover more about the energy initiatives throughout the hotel.

ECO-METERING

Real-Time Sustainability Awareness

Carat is a free mobile app which offers users personalized recommendations on how to improve the battery life of their cellphone.

• Social Opower app a collaboration between Facebook, the Natural Resources Defense Council in the US, energy information software maker Opower and 16 US based utility companies.

• Users log in to the app via Facebook Connect and can then access and compare energy use with their friends, as well as comparing this with other homes in the US.

• The connection between energy utilities and a user’s Facebook account means that individuals can post energy usage to their profile every month, and participate in competitions to reduce their use.

ECO-VERTISING Conservation as a Medium

• Brazilian chain Bob’s unveils marketing campaign in Brazil involving edible packaging.

• Edible wrappers meant that the fast food franchise cut down on packaging, and simplified waste management.

• The China Environmental Protection Foundation launched a street art campaign to encourage individuals to reduce automobile dependency.

• 132 pedestrian crossings in 15 Chinese cities were painted over with an image of a black and white tree, while large ‘inkpads’ of environmentally-friendly, washable green paint were placed on sidewalks.

• As pedestrians crossed the road, their ink-soaked steps effectively ‘painted’ the trees’ leaves, illustrating the Foundation’s message that walking contributes to a greener city and reduces air pollution.

ECO-VERTISING Conservation as a Medium

DRIVERS & PRINCIPLES

HOW CONSUMERS RELATE

Sustainability 73%

Personal and business decisions should maintain

earth and its resources.

Practicality 30%

Responsibility 30%

Environment -alism 21%

Innovation 21%

Leadership 17%

Design 17%

The reality of how things actually get done.

Being accountable for your actions and the actions of others.

The world will be a better place and you’ll be a better person if you do the right thing.

Preserving and conserving irreplaceable plants, animals, places, energy sources and other resources vital to the wellbeing of Earth’s ecosystems.

New ideas, new technologies, new paradigms. Tools that solve old problems in new ways — and the people who create them — are highly prized.

The ability to see beyond the moment to a bigger, better future and take others from here to there. Equal parts communication, strategy and motivation.

An appreciation for objects and environments constructed according to an aesthetic ideal. Form follows function — or is it the other way around?

A frugal approach to money, time and resources. A concern for conserving, not squandering, what you might need later.

I say what I mean, mean what I say, and act accordingly. The resolve, strength and courage to do what I know is right, in every arena of life.

Conscience 21% Thrift

13%

Integrity 13%

THANK YOU