Weekly Report

Date: 01-06-15 to 07-06-15

Name of the student : Kuladeepa KrRegister No : 1416073Name of the Guide (External) : Aditi PrakashName of the Guide (Internal) : Justine JamesTitle of the Study : An analysis of customer perception about the packaging of caf coffee day burger.Week : IDay/Date Work Done

Monday Reported caf coffee day office at 9.30 and filled up the employee application from. The guide gave us a detailed overview of caf coffee day, the number of stores, the supply chain management, the production system, logistics and the hospitality. Introduced about the marketing strategies and the pricing strategies of coffee day, B to B and B to C marketing, 4Ps and 4cs of marketing by the marketing team.

Tuesday Came to office at 9:30. Caf coffee day new products introduced menu was given to study on feasibility of new product introduced. Later I was asked to visit caf coffee day Square, Lounge and caf and was asked to differentiate between square, lounge and a caf. The study was conducted at Vital Mallya Road Caf coffee day- Square, The Lounge - Cunningham road, Caf coffee day Brigade road and FM Carriapa road. The differentiation was based on the single origin coffee, target audience, pricing strategy, the wall textures, visual aids and staff uniform. Caf coffee had introduced 6 new smoothies and burger Later made a report on the differentiated outlets of caf coffee day and reported the same information to the guide.

Wednesday Reported to office at 9:30.Later visited Indranagar caf, brigade road caf, Mg road caf, Lavelle road and central mall caf. Collected information about the sale of burger and customer perception about the packaging.

Thursday Visited Jyothi Nivas College Caf and kormangala coffee day branches and basavangudi branches and collected the information about the sale of burger and consumer perception about the packaging.

Friday Visited caf coffee day at Malleshwaram, Rajajinagar cafes and collected information about the sale of burger and consumer perception about the packaging.

Saturday Visited Cafe coffee day kamanahalli, banaswadi and frazer town branches and collected information about the sale of burger and consumer perception about the packaging.

SundayVisited MG road, brigade road, central caf and commercial street cafes to analyse and collected information about the sale of burger and customer perception about the packaging.

Progress/Action with respect to the plan for previous week

Learning for the week: The caf coffee day organisation structure and the operations management of caf coffee day.The differentiated outlets for target audience and the strategies.

Customer perception about the new product introduced.

Plan for the Next week: Analyse the collected information.

Signature of External Guide with Seal