weekend of events at the underground...weekend of events at the underground 7,900,000 + impression...
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LOLLAPALOOZA WEEKENDAUGUST 1-3, 2014 | CHICAGO
WEEKEND OF EVENTS AT THE UNDERGROUND
The Underground, located in the heart of downtown Chicago, is just minutes away from Grant Park, home to Lollapalooza, one of the country’s largest music festivals. This Chicago mainstay recently underwent renovations, creating two unique spaces, adding state of the art technology and sound and nearly doubling its capacity. Rockit Ranch Productions transforms this nightclub into the ultimate nighttime escape, where celebrities and VIPs come to play after the festivities break for the day. Kicking off Thursday night, The Underground hosts exclusive engagements where guests are treated to multiple live performances and celebrity DJ sets, creating a highly publicized hotspot where participating brands are exposed to top talent, tastemakers, media and industry insiders.
EVENT OVERVIEW
WEEKEND OF EVENTS AT THE UNDERGROUND
Aaron Paul, Breaking Bad, partying with his wife Grammy award-winner, Bruno Mars
Aaron PaulAlchemistBruno MarsBloc PartyCaitlin MoeCee Lo GreenThe Cool KidsChester FrenchChet HazeChiddy BangChris MastersonChrissy TeigenDaft PunkDanny Masterson (aka DJ Momjeans)Dave ChappelleDirt Nasty (aka Simon Rex)DJ CassidyDJ CobraDJ ViceErin Lucas (The City)Flosstradamus Fonzworth Bentley
G. Love and Special SauceJames MarsdenJaslene GonzalezJerrmiah FraitesJermaine DupriJessica SzohrJoakim NoahJosh HopkinsJosh HendersonJohn LegendKanye WestKatie & MiaKaty PerryKellan LutzKennaKid SisterThe KillersLil JohnLindsay LohanLupe FiascoMark RonsonMickey AvalonMichael PenaMichelle Williams
Other artists that have performed at The Underground include Bruno Mars, Gossip Girl’s Leighton Meester, Ashlee Simpson, Kid Sister, Josh Kelley, Common, Ne-Yo, Busta Rhymes, John Mayer, The Cool Kids, Nick Cannon, Ryan Cabrera, Wyclef Jean and many more.
PAST ARTISTS, CELEBRITIES AND VISITORS DURING LOLLAPALOOZA
Katy Perry Kanye West
Perry Farrell
Mark Ronson Bloc Party
Denotes live DJ setDenotes live performance
Lil John
Randy Jackson
Mike Posner
WEEKEND OF EVENTS AT THE UNDERGROUND
Jermaine Dupri
Mike PosnerOmar AsikPerry Farrell’s Satellite PartyPeter CatsisPlain White T’sR. KellyRandy JacksonRose McGowanRyan CabreraSamantha RonsonSantigoldShawn LivingstonSnow PatrolStacy KeiblerSpank RockTheophilus LondonTwo Door Cinema Club
WEEKEND OF EVENTS AT THE UNDERGROUND
7,900,000 + Impression via Twitter & Facebook
100,000 + Email Subscribers
24,000 + Twitter followers
28,000 + Facebook friends
1,100 + Anticipated guest count per night
7,000 + Unique Interactions via Social media
3,800 + Unique users via Social media
Female
Male
42%58%
AUDIENCE BY GENDER
BY THE NUMBERS AUDIENCE BY AGE
55% between the ages of
24 & 35
SOCIAL MEDIA EXAMPLES
Sponsors have the opportunity to participate in our Weekend of Events at The Underground in customized packages that fit the needs of each participating brand.
All levels of participating sponsors will have the opportunity forthe following experiences:
• Custom brand experience for target demographic Includes celebrities, socialites, musicians, music and entertainment industry influencers• Exclusivity in Brand Categories Technology, Liquor, Lifestyle, Beauty/Cosmetics, Electronics, Beverage/Water, Hospitality, Fashion, Social Networking• Exposure among celebrities, influencers and early brand adopters• Consistent branding opportunities throughout the entire Weekend of Events Thursday, July 31 - Sunday, August 3, 9PM - 4AM 1,100 anticipated guests average per night• VIP access to the Weekend of Events at The Underground for clients
and guests• Enhanced brand image by leveraging The Underground property association• Organic seeding opportunities among target consumer audience Includes customized photo booths, gifting, merchandising, etc.• Potential for organic product integration with media
SPONSORSHIP OPPORTUNITIES DURING LOLLAPALOOZA WEEKEND
WEEKEND OF EVENTS AT THE UNDERGROUND
• Official naming rights to the Weekend of Events at The Underground
ie. MotoRokr Lounge at The Underground, Hornitos Lounge at The Underground• Category exclusivity• Official title placement on all advertising and
marketing materials Includes print advertisements, Rockit Ranch database (100k+ contacts), flyer distribution, social media outreach, etc.• Produced creative materials with brand’s approval• Opportunity to custom build interior environment
to create themed experience in The Underground• Gift bag and sampling opportunity for
celebrities and VIPs
LEVELS OF SPONSORSHIP: TITLE SPONSORSHIP
LED Video Wall Step and Repeat Wall Clings
Custom Light Boxes
• Primary logo placement on all on-site signage Includes step-and-repeat for red carpet, GOBOs, backdrops, DVD loops, etc.• Photos with high-profile guests• Host and DJ mentions throughout the night• Valuable brand feedback from celebrities and
influencers• Full media outreach• VIP passes and all-access laminates to all nightly
events• Logo and boilerplate on all media alerts and press
releases• VIP tickets to Lollapalooza Music Festival
ADDITIONAL SPONSORSHIP OPTIONS branded VIP lanyards, branded DJ booth, branded stage, signature featured drinks, etc.
WEEKEND OF EVENTS AT THE UNDERGROUND
• Logo included on all advertising and marketing materials Includes print advertisements, Rockit Ranch database (100k+ contacts), flyer distribution, social media outreach, etc.• Category exclusivity• Logo placement on on-site signage Including step-and-repeat, GOBOs, etc.• Logo and boiler plate on all media alerts and press releases• Photos with high-profile guests• Select media outreach• VIP passes and all-access laminates to all nightly events• Product placement• Maximum of three non-competitive gold sponsors
ADDITIONAL SPONSORSHIP OPTIONS branded VIP lanyards, branded DJ booth, signature featured drink, dedicated web banners on email blast, etc.
LEVELS OF SPONSORSHIP: GOLD SPONSORSHIP
• Logo included on all advertising and marketing materials Includes print advertisement, Rockit Ranch database (100k+ contacts), flyer distribution, social media outreach, etc.• Category exclusivity• Logo placement on on-site signage• VIP passes and all-access laminates to all nightly events• Product placement
ADDITIONAL SPONSORSHIP OPTIONS branded VIP lanyards, signature featured drink, dedicated web banners on email blast, etc.
LEVELS OF SPONSORSHIP: SILVER SPONSORSHIP
Back Bar Branding
VIP Product Placement
WEEKEND OF EVENTS AT THE UNDERGROUND
• Entertainment event production• Event staffing• Talent bookings Including hosts, live performances and DJ bookings• Celebrity wrangling/inviting to events• Pre-press and post-press outreach• Event recap and photos• Graphic design and print services• Photography hiring and management• Sound and lighting setup• Event marketing and promotion Including flyer distribution, print advertisements and email blasts• Social media outreach Including 24,000 Twitter followers, 28,000 Facebook friends, dedicated blog entry on aChicagoThing.com (18,000 unique visitors/month) and email blast to Rockit Ranch database (100,000+ subscribers)
SERVICES PROVIDED BY ROCKIT RANCH PRODUCTIONS AND THE UNDERGROUND
Event Staffing Branded Entrance
WEEKEND OF EVENTS AT THE UNDERGROUND
Our Weekend of Events at The Underground provide a wide, yet unique platform for sponsors to garner relevant media opportunities across multiple outlets including but not limited to:
ABC7Chicago.comCelebBuzz.comEOnline.comHollywoodLife.comHollywoodReporter.comHuffingtonPost.comJustJared.comLifeAndStyleMag.comMetromix.comMTV.comNBCChicago.com NYDailyNews.com NYPost.comOKMagazine.com PerezHilton.comPeople.comPinkIsTheNewBlog.comRefinery29.comRedEyeChicago.comStarMagazine.comStereogum.comTMZ.comTooFab.comUSAToday.comUSMagazine.comx17online.com
WEEKEND OF EVENTS AT THE UNDERGROUND
Life & StyleLos Angeles TimesNew York Daily NewsNew York PostOK! MagazinePeople MagazineRolling StoneSpin MagazineStar MagazineURB MagazineUS WeeklyUSA Today
Biz BashChicago CollectionChicago MagazineChicago ReaderChicago SceneChicago SocialChicago Sun-TimesChicago TribuneFactio MagazineMichigan Avenue MagazineNew City ChicagoNorthwest Indiana TimesRed Eye (division of the Tribune)Timeout Chicago
ABC ChicagoAccess HollywoodCBS ChicagoE! NewsEntertainment TonightExtraFOX ChicagoMTVNBC ChicagoWGN Chicago
96.3 B9697.1 The Drive97.9 The Loop101.1 Q101101.9 The Mix103.5 Kiss FMWLS-AM Mancow in the Morning
ONLINE LOCAL PRINT NATIONAL PRINT TELEVISION RADIO
MEDIA OUTREACH
WEEKEND OF EVENTS AT THE UNDERGROUND
PAST MEDIA SAMPLING - 2013 COVERAGE
The Underground is owned and operated by Rockit Ranch Productions, a Chicago restaurant and nightclub development and management company specializing in entertainment, promotions, branding, public relations and operations. We are a select group of committed, specialized individuals who pride ourselves in learning from the past, living in the present and foreseeing the future of the entertainment industry. Whether creating and operating a venue concept, producing an event or relating a brand to a targeted consumer group, our aptitude leads to success in every aspect of marketing and sales. In short, we see entertainment as a lifestyle that is maintained through experience, balance and relationships. Our restaurants, nightclubs and events are built on this foundation and our partnerships reflect these guiding principles every step of the way.
ABOUT ROCKIT RANCH PRODUCTIONS
WEEKEND OF EVENTS AT THE UNDERGROUND
CONTACT
Billy DecCEO, Rockit Ranch Productions