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Integration sounds great, but ... (busting the myths that stop you doing it)
CharityComms Integration Conference
26 February 2015
Matthew Sherrington, Inspiring Action Consultancy
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... it’s too difficult ...
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“Life is really simple ...
but we insist on making it complicated.”
Confucius
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Myth 1: We do way too much, it’s complicated
It’s about keeping it simple
FOCUS
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Myth 2: My audience is different
It’s about thinking of whole people
ONE AUDIENCE
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Myth 3: We don’t have a massive budget
It’s about business as usual, better
ALIGNMENT
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Myth 4: We’d have to restructure everything
It’s about talking to each other
COORDINATION
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Myth 5: Our comms already all look the same
It’s about being one organisation
VOICE
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Myth 6: Different objectives, different messages
It’s about priorities and discipline
DECISIONS
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Integration: it’s all in the mind!
Thank you!
Matthew Sherrington, Inspiring Action@m_sherrington
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Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do.
www.charitycomms.org.uk
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Integration:breaking down the silos
Conference
26 February 2015
London
#integratedcomms
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