Welcome!Breaking down silos: Integrating marketing and fundraising departments

Sarah DurhamCEO, Big Duck

@BigDuckSarah

@BigDuck

Kivi Leroux MillerCEO, Nonprofit Marketing Guide

@npmktgd

@kivilm

Hannah B. KimDirector of

Communications

Harlem RBI &

DREAM Charter School

@harlemrbi

@hannahbaekk

Harlem RBI

org chart

DIGITAL STRATEGY COORDINATOR

CHIEF DEVELOPMENT OFFICER

COMMUNICATIONS ASSISTANT

DIRECTOR OF SPECIAL EVENTS

DIRECTOR OF COMMUNICATIONS

DEVELOPMENT OFFICER

DIRECTOR OF INSTITUTIONAL GIVING

MANAGER OF CORPORATE PARTNERS

SPECIAL EVENTS MANAGER

MANAGER OF INSTITUTIONAL GIVING

GRANTS ASSISTANT

DATABASE ASSOCIATE

SPECIAL EVENTS MANAGER

EXECUTIVE DIRECTOR

Anysa HolderDirector of Marketing,

Easterseals New Jersey

@eastersealsnj

@socialnys

Easterseals New Jersey org chartPresident and CEO

Chief of

Finance

Chief of

Advancement

Chief of Human

Resources

Chief of

Programs

Director of

Marketing

NEW!

Director of Fundraising

vStewardship

Manager

Special Events

ManagerWeb

Developer

Graphics

Designer

Content

Specialist

Development

Coordinator

Cindy OlnickDirector of Communications,

Los Angeles Conservancy

@laconservancy

President and CEO

Los Angeles Conservancy

Advocacy

Director

Communications

Director

Development

Director

Education

Director

Digital

Comm.

Manager

PR and

Marketing

Manager

Salesforce

Admin.

(P-T)

Dev.

ManagerMem.

Associate

#17NTCteam

Common Flash Points

• Who defines the goals?

• Who creates the workload?–Org Chart v. Org Culture

• How are conflicts resolved?

npmg.us/2017

• 20% of Teams• Prioritizes small-medium

donors, major donors, and events more than others

• Most collaborative model• Great model for nonprofits

raising money from individuals

• Works well where fundraising is primary goal for external communications.

• 18% of Teams• Great model when

funding comes from grants, fees, and/or major donors

• Good with tight partnership with a “separate but equal” development department (e.g. advocacy-driven comms & development)

• Most confident in skills.

• 18% of Teams• Tend to be bigger

teams at very large nonprofits

• Brand managers• “Content mill” for other

departments• Full of skilled

specialists, but they do not drive strategy

• 19% of Teams• Tend to be smaller,

understaffed teams (most often just one person)

• More likely to focus on PR and events

• Most scattered; not as strategic

• Least confident in skills

#17NTCteam

Question #1 for the Panel

What’s the toughest part of

integrating marketing and

fundraising work at your

organization? How do you manage

that?

#17NTCteam

Question #2 for the Panel

What are you doing now that you

wish you had been doing 2 or 3

years ago?

#17NTCteam

Your Questionsfor the Panel?

#17NTCteam

Break Out Discussion

Let’s get into 5 groups.

Each of us will be in a cluster to

discuss the first two questions for 20

minutes in smaller groups.

#17NTCteam

20-Minute Break Out Discussion

What’s the toughest part of integrating

marketing and fundraising work at your

organization? How do you manage that?

What are you doing now that you wish you

had been doing 2 or 3 years ago?

#17NTCteam

Let’s report out!

#17NTCteam

Panelists, what’s your parting advice?

Thank You!