webtrends partner program preso
DESCRIPTION
Got Analytics? Call Abed Farhan!TRANSCRIPT
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Solution Provider Partner ProgramFor WebTrends Analytics On Demand
Presented by Abed FarhanWebTrends Partner Programs
March, 2009
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Agenda:
• Our path for partners: Program overview
• Benefits for partners and sales teams
• Basic program structure
• What do partners get?
• Next steps
• Enrolling in the program• Contacts
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Our path for Web Analytics Partners
Enablement
Certification
Go to Market
New Partner Program
Best of breed analytics platform
Fully Automated Partner Portal
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Our Path for Web Analytics Partners
Enablement
Certification
Go to Market
Solutions Partner Certified
Trust & Credibility
Focus
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Our Path for Web Analytics Partners
Enablement
Certification
Go to Market
Open Exchange
Inventive web analytics joint solutions
Expanding market opportunities.
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Our Mission:
We enable marketers to optimize their
marketing investments by providing
solutions that:
create, build, and maintain profitable customer relationships.
Our Credentials:
• Created the web analytics market 15 years ago
• Countless industry firsts, including hosted solution
• 55 patents granted worldwide, 33 patents pending
• State of the art data centers: never lost a byte
of customer data
• Global, dedicated solutions consultants and
support
• “100% of analytics functionality,” - Jupiter Research
• The preferred choice for top analytics consultants
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Best of Breed Solutions
Partnership Approach
Demand generation
Customer leads
Automated systems
Global sales teams
Vast expertise across verticals
Customizable, scalable solution
Certifications
Integrated solutions
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
WebTrends
Analytics platform
Systems
Marketing power
Partners
Industry Expertise
Solutions
Sales reps
Relationships
The Bottom line: Win-Win-Win
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
“A “A significant, and growing, majority of marketers - 83% - agree that they need a more comprehensive and integrated application suite in order to increase their effectiveness.”
- Forrester Research
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Certification WebTrends Analytics On Demand Account
Open Exchange
TargetedEmail Marketing
Site Navigation
ContentEffectiveness
ENGAGEMENT
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Certification WebTrends Analytics On Demand Account
Open Exchange
Access to Technical Knowledge Base
Sales reps “finding solutions”
Access to WebTrends Partner Portal
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
WebTrends Partner Portal• Lead routing, management
• Deal registrations, referrals
• Sales tools, including sales, technical and
training documentation
• Co-op funds management
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Certified Solution Partner Program• Let’s get to know each other better!
• Certified Engineer
• Certified Professional
• Minimum certification requirements
• Advanced certification requirements
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Open Exchange• Joint Solutions promotions
• Vertical focus
• Core competencies
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
On Demand Account• Quicker time to value
• Enterprise class Solutions
• Lower total cost of ownership
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Technical Knowledge Base
Be in the know. Get the support you need
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Program Structure
Standard
Referral
Preferred
Referral
Solution
Provider
No revenue Minimums
No Certification Requirements
5% payout fees
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Program Structure
Standard
Referral
Preferred
Referral
Solution
Provider
No revenue Minimums
Certification Requirements
10-15% payout fees
Access to marketing and sales tools
Access to Knowledge Base
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Program Structure
Standard
Referral
Preferred
Referral
Solution
Provider
10-25% discount rates
Certification Requirements
Direct relationship with customer
Access to Marketing & Sales tools
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Get On Board
Meet your team Signup Use your Resources
WebTrends Resources
Complete On-Line Application
Execute your distribution agreement
Kick the tires: PRM
Program Guide
Know your options Select what fits Make Contact
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Sign Up
• Online Application
• Sales Agreement
• PRM
Learn & Build
• Welcome kit
• Analytics Solutions
• Tools
Go to Work
• Refer Leads
• OpenExchange
• Close Business
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
WebTrends Confidential
Thank youAbed FarhanPartner Programs
+ 503. 553. 2747