website preferences

8/9/2019 Website Preferences

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A Comparision Between Foreign

And Local Website Preferences: AnIndian Experience.


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ABOUT THE CASE:

The number of online consumer may have a distinct preferences for a local

website over a foreign website.

There are many online marketing companies that have different website

for customer of different countries.

The objective of this study is to find out whether or not there is a

significant preference of the custmor for the local website for overall

effective website design.

The participant in the study were asked to respond to a local version of

the Samsung website and a foreign version of the website used by

custmor of Hong Kong.


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Contd.

The sample composed of 219 post graduate from IIM lucknow India ,of

which 198 were finally chosen after removing incomplete responses .

The nine website element menu layout ,access to product information

,professional design, logical presentation of product information ,screen

design navigation ,sequencing, presentation of the product attribute and

product availability measuring the effective website design element.

Participant were first told to browse a local website and then they were

told to view the foreign website and express their preference in the surveyquestionnaire.


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QUESTION 1

Whether there is any significant difference of

customer perception between female and male

correspondents on local as well as foreignwebsites design elements and characteristics.


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HYPOTHESIS

HO= There is no significant difference of

perception between males and females on local

and foreign website design elements andcharacteristics.

Ha= There is significant difference of perception

between males and females on local and

foreign website design elements and

characteristics.


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Interpretation

The tabulated value is 2.58.

Since the tabulated value is greater then

calculated value, thus the null hypothesis isaccepted.

There is no difference as per the perception of

male and female towards the design elements

and characteristics of the foreign and local

website.


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QUESTION 2

Whether there is significant difference of the

section between respondents with more and

less experience in internet use on local as wellforeign website design elements and

characteristics. Classify the respondents

groups that are more or less experience in

internet use on the basis medium split.Experience in the use of internet of

respondents is provided in input data sheet.


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Hypothesis

Ho: There is no significant difference of

perception between more and less experienced

respondents of internet use on foreign andlocal website on the basis of Design elements

Ha: There is a significant difference of perception

between more and less experienced

respondents of internet use on foreign andlocal website on the basis of Design elements


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ON THE BASIS OF DESIGN ELEMENTS


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Interpretation

The median is 6.

The tabulated value is 2.58

Since the tabulated value is greater thencalculated value, thus the null hypothesis isaccepted.

There is no significant difference of perception

between more and less experiencedrespondents of internet use on foreign andlocal website on the basis of Design elements


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Hypothesis (Characteristics)

Ho: There is no significant difference ofperception between more and less experiencedrespondents of internet use on foreign and

local website on the basis of characteristics


between more and less experiencedrespondents of internet use on foreign andlocal website on the basis of characteristics


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ON THE BASIS OF CHARACTERISTICS


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Interpretation

The median for the experience is 6.


Since the tabulated value is greater then calculatedvalue, thus the null hypothesis is accepted.

There is no significant difference of perception between

more and less experienced respondents of internet useon foreign and local website on the basis ofCharacteristics.


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QUESTION 3

Whether there is any significant difference of

perception between younger and older

respondents on local as well as foreign website

design element and characteristics. Classify

the respondent into younger and older groups

on the basis of median split of gender variable.

Age information of respondent is given ininput datasheet


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Hypothesis (Design Elements)



respondents of internet use on foreign and

local website on the basis of design elements


between younger and older respondents of

internet use on foreign and local website on thebasis of design elements


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interpretation


Median is 24

Since the tabulated value is greater thencalculated value, thus the null hypothesis isaccepted.


between younger and older respondents ofinternet use on foreign and local website on thebasis of Design Elements.


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Hypothesis (Characteristics)



respondents of internet use on foreign and

local website on the basis of characteristics


between younger and older respondents of

internet use on foreign and local website on thebasis of characteristics


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Interpretation


Since the tabulated value is greater then

calculated value, thus the null hypothesis isaccepted.


between younger and respondents respondents ofinternet use on foreign and local website on thebasis of Characteristics


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Thank you!!!!!!

Neeti MehrotraPrachi Bajpai

Pragya Tripathi

Pawan Dua 1

Pranoti Sau

Pooja Trivedi

Pooja Biswas

Pallav ShuklaPawan Dua 2

Piyush

Chaturvedi

Prakrati Pandey

Priya Tripathi

website preferences

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