webinar wednesday: social media posting schedule

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Today’s WEbinar: Social Media Posting Schedule http://www.facebook.com/StephanieCanHelp Presenter: Stephanie Redcross Webinar Wednesday 2013

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Get organized so you are ready for every holiday, special event, giveaway and major announcement. The best social media campaigns all start with a simple plan: who’s posting, when, about what and why. You are already spending your valuable time on many of these platforms so, why not get ahead of the curve and plan ahead for your success instead of leaving it up to chance.

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Page 1: Webinar Wednesday: Social Media Posting Schedule

Today’s WEbinar:

Social Media Posting Schedule

http://www.facebook.com/StephanieCanHelp

Presenter: Stephanie Redcross

Webinar Wednesday 2013

Page 2: Webinar Wednesday: Social Media Posting Schedule

1. Link To Presentation will be Available on our facebook and Twitter Pages, Plus Slide Share

2. Ask Questions During Presentation

3. Let’s Have Some Fun!!!

LOGISTICSWebinar Wednesday

Page 3: Webinar Wednesday: Social Media Posting Schedule

Getting Started

1. Why Use Social Media: Clear Understand Of Your Purpose On Social Media

2. What Are Your Goals: How Will You Measure Success

3. Overall Guidelines: What You Will and Will Not Do On Social Media

4. Which Tools To Use: Determine Which Social Media Accounts You Will Focus On

5. Approach By Tool: Link Tools With Goals

Social Media Posting Strategy | Webinar Wednesday

Page 4: Webinar Wednesday: Social Media Posting Schedule

THE FOUNDATIONWebinar Wednesday

Tool Goal Type Of Activity

Facebook Engagement Updates; What’s Happening; News; Current Events

Pinterest Library/Reference Boards For VM Projects; Partnerships and Special Events; Vegan References

Linkedin Discover New Things Introduce New Topics; Blog Post; Op Ed

Instagram Behind The Scenes Daily Life; Live Shots; Interesting Things

Twitter Conversation What’s Your Opinion; Helping Others; Answering Questions; Chats

Youtube Not 2013 Goal

Social Media Posting Strategy | Webinar Wednesday

Page 5: Webinar Wednesday: Social Media Posting Schedule

What’s The Process

Identify Key Dates

Planning Your Message

Identify The Best Tool

Holidays, Major Events,

Articles, Blogs, Photos, Quotes

Which Tool Is Best

Social Media Posting Strategy | Webinar Wednesday

Page 6: Webinar Wednesday: Social Media Posting Schedule

WHAT TO PLAN FOR

Valentines Day

Community Days

Pre/Post Holiday

News/ Timely Events

Webinar Wednesday

Traditional /Holidays

Veg Community

Brand Specific

World Vegan Day

Community Events

Historic Days In History

Establish New Tradition

Anniversary

Customer Appreciation

New Products

Major Events

Social Media Posting Strategy | Webinar Wednesday

Page 7: Webinar Wednesday: Social Media Posting Schedule

ACTIVITY LOGWebinar Wednesday

Tool Date Activity Purpose/Goal Owner

Facebook

Pinterest

Linkedin

Instagram

Twitter

Youtube

Social Media Posting Strategy | Webinar Wednesday

Page 8: Webinar Wednesday: Social Media Posting Schedule

Building Your ScheduleWebinar Wednesday

Social Media Posting Strategy | Webinar Wednesday

Page 9: Webinar Wednesday: Social Media Posting Schedule

Example ScheduleWebinar Wednesday

Social Media Posting Strategy | Webinar Wednesday

Page 10: Webinar Wednesday: Social Media Posting Schedule

Need More Help? Set Up A Meeting With Stephanie

http://www.veganmainstream.com

http://www.facebook.com/StephanieCanHelp

Presenter: Stephanie Redcross