webinar wednesday: developing or reevaluating your target market
DESCRIPTION
During this webinar we will walk you through the process of developing profiles for your target market. We will take alook at the traits of your ideal customers/clients. In addition, we will review census data that can be used to better understand who purchases your books or training programs. Our goal is to teach you how to better define individuals that needs and would benefit from your service or product plus, how to find them.TRANSCRIPT
TODAY’S WEBINAR:DEVELOPING OR REEVALUATING
YOUR TARGET MARKET
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
Webinar Wednesday 2013
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1. Link To Presentation will be Available on our facebook and Twitter Pages, Plus Slide Share
2. Ask Questions During Presentation
3. Let’s Have Some Fun!!!
LOGISTICSWebinar Wednesday
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Webinar Wednesday
What Is A Target Market?
Developing or Reevaluating Your Target Market | Webinar Wednesday
A target market is a set of individuals who share common characteristics
ProfitabilityEasy To Identify
Product That They Want/Need
Growing & Expanding
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Webinar Wednesday
Identifying Your Market
Developing or Reevaluating Your Target Market | Webinar Wednesday
Psychographic segments
Demographic segments
Benefits Segments
Use-based segments
Geographic segments
[WHO] Age, Occupation, Income
[WHY] Attitudes; Lifestyle Choices - Veg Status
[HOW] Travelers; Commercial Use; Mobile
[What To Expect] Impact On Environment
[Where To Find] West Cost, Near A Beach
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Webinar Wednesday
Find Segments Locally
Developing or Reevaluating Your Target Market | Webinar Wednesday
Source: © The Nielsen Company http://www.claritas.com/MyBestSegments/
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Webinar Wednesday
Where Your Customer Live
Developing or Reevaluating Your Target Market | Webinar Wednesday
Source: © The Nielsen Company http://www.claritas.com/MyBestSegments/
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Webinar Wednesday
Segment Profiles - Example
Developing or Reevaluating Your Target Market | Webinar WednesdaySource: © The Nielsen Company http://www.claritas.com/MyBestSegments/
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1. Existing Customer Database: Transaction Data, Google Analytics, Email Marketing
2. Market Data: US Small Business Association; Community Organizations
3. Conduct A Survey: Gather Feedback On Products; Capture Preferences
4. Competitive Market: Look For Case Studies On Companies With Similar Offering
Webinar Wednesday
Gather Customer Profile Data
Developing or Reevaluating Your Target Market | Webinar Wednesday
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Webinar Wednesday
Target Market, Target Customer
Developing or Reevaluating Your Target Market | Webinar Wednesday
psychographic segments
Demographic segments
Benefits Segments
Use-based segments
Geographic segments
Vegan
Edgy Veggie Affluent Adventurer Social Butterfly
Avg Income 50K; W/ Kids
Athletic
Animal Rights
Small Towns
VB6
College/ Master
Traveler
Progressive/ Advance Society
West Cost
Environmentalist
Teacher
Community Organizer
Recycle, Reuse, Reduce
NYC
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Webinar Wednesday
Taking Actions
Developing or Reevaluating Your Target Market | Webinar Wednesday
I Can’t I Want Product Offer Messaging Where To Find
Edgy Veggie Find Products
Affluent Adventure
Don’t Meet Eco Needs
Social Butterfly
Not Accessible to
Everyone
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Webinar Wednesday
Where To Advertise
Developing or Reevaluating Your Target Market | Webinar Wednesday
Source: © The Nielsen Company http://www.claritas.com/MyBestSegments/
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Webinar Wednesday
Social Media Groups
Developing or Reevaluating Your Target Market | Webinar Wednesday
Source: Google + Groups
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Need More Help? Set Up A Meeting With Stephanie
http://www.veganmainstream.com
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
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