webinar: social media in manufacturing
DESCRIPTION
Why should social media matter to manufacturers? During this webinar, John Sonnhalter and Greg Habermann of SageRock discuss how social media isn't only relevant, but crucial, to overall marketing initiatives for manufacturers. The one-hour presentation covers YouTube, SlideShare, LinkedIn and blogs. Recorded version with Q&A available on YouTube at http://youtu.be/Nh09hgtEbHMTRANSCRIPT
Social Media in Manufacturing:
Why It Should Matter to You
Presenters:
John Sonnhalter – Sonnhalter
Greg Habermann – SageRock
The Webinar will begin shortly.
There are many options for manufacturers to be
engaged in social media. We’re going to focus on:
• YouTube
• Slideshare
• Blogs
• YouTube has 1 billion unique visitors each
month and sees four billion video views
every day
• Second largest Search Engine in the
world.
• Integrated into Google results
Looking at YouTube
• One hour of video is uploaded to YouTube
every second that’s:
– 24 hours of video every 24 seconds,
– 60 hours a minute,
– 9 months every 2 hours,
– a decade every single day and
– a century every 10 days
• Users on YouTube spend a total of 2.9
billion hours per month (326,294 years)
watching video
YouTube’s Tremendous Volume
• Not TV Advertising
• Lean Back vs. Lean Forward
"It's got to be 30 seconds?"
• My answer is, tell the story first
• Shorter is almost always sweeter
• Focus on first 15 sec
• Telling a story:
– Engage customers
– Educate customers
– Point of differentiation
– Entertain customers
– Be different
Opportunity for Quality & Engagement
http://www.youtube.com/user/Blendtec
Sales increased 700%, 5X the company's old record
• Unique Stats to Track Success
• Learn More about Your Audience
• Understand how Your Videos Work
YouTube Insights
• Cheapest Form of Online Advertising
• Ties into Google Adwords & Analytics
• Several Types of Video Ads
– In-Stream
– In-Display
– In-Search
– In-Slate
– Display Ads
– ReMarketing Opportunities
Video Integration into Adwords
• World's largest community for sharing
presentations.
• 60 million monthly visitors
• 130 million pageviews/month
• One of the most visited 200 websites
in the world.
• Upload:
– Presentations
– Documents
– PDFs
– Videos
– Webinars
What is Slideshare?
• Accepts a Variety of formats
• Share Publicly with Millions
• Share Privately with
– Clients
– Colleagues
– Intranets
Share Your Presentations with the World
• Largely Untapped SEO Potential
• Improve Your Presentation Skills
• Get Invited to Speak
• Ties Together with Facebook and
• Grow Your Professional Network
• Embed Slideshare on Your Blog
What are some Slideshare Benefits?
• Sync MP3 Audio with a Presentation
• Create:
– Webinars
– Recorded Lectures
– Multimedia Slideshows (w/ YouTube)
Use Slideshare to Create Webinars on the Fly
• Professional social networking site
• Virtual community for professionals
• The most under-utilized social media tool for business
What is LinkedIn?
• 200 million members worldwide
• 74 million members in the USA
• 27 million company pages
• 1.5 million LinkedIn groups
Why Use LinkedIn?
• Stay in front of your contacts
• Build thought leadership and credibility
• Share like interests outside your network
LinkedIn for Business
The Reach of LinkedIn
• 914 personal connections
• 13,100,140 links to other professionals
• 1.5 million groups
• Participate in both conversations as well as contributions
LinkedIn Groups
What Is a Blog?
• A form of social media
• Websites that allow individuals, groups and companies to share
opinions and information in long form on a regular basis
• Considered “owned” media
Key Questions
1. Who is your audience?
2. Who is competing for your audience’s attention?
3. What do you want your blog’s focus to be?
4. What goals are you trying to achieve?
5. How are you going to measure those goals?
Pros of Starting a Blog
• Establish your brand as a thought leader in the industry
• Share your professional knowledge with personality
• Creates a central hub for social media efforts
• Build relationships
• Can be used to support other marketing initiatives
• The size of your organization doesn’t affect the quality of your blog
What to Ask?
• Who will be responsible for oversight of the blog?
• Do you have the time to blog?
• Can you repurpose existing content into blog posts?
• How many posts can you commit to writing per week?
• Do you have something interesting to write about?
• What resources do you have available?
• Will you be able to get involved in other social media (LinkedIn,
Facebook, Forums, etc.)?
