social media taster webinar
DESCRIPTION
Social Media Taster webinar from 27th January powerpoint slides.TRANSCRIPT
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Social Media Taster Webinar27th January 2010 1pmBST - 8amEDT - 7amMDT
Welcome1 Introduction2 Social media for business – Aren Grimshaw3 Questions4 Making the most of your website5 Questions
Feel free to use chat to ask questions or answer any questions
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Social Media Taster Webinar2. Making more of your website
Toby ParkinsUKNetWeb Limited
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Making more of your website
• What can be done?• What’s the benefit of that?• Who’s doing it?• Where do I start?• Making the most of your resources
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What can be done?
• User Generated Content• Integrated Blogs / Microblogs• Live Chat / Virtual Assistance• Sharing Functionality• Social Connections• Content Libraries• Passive Marketing• Customisation and Integration
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Live Chat
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Live Chat
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Sharing Functionality
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Sharing Functionality
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Sharing Functionality
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Social Connections
• Share product purchasing decisions
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Social Connections
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Social Connections
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Social Connections
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Content Libraries
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What’s the benefit of that?
• Increases website ‘Stickiness’ • Helps customers make informed choices• Drives Word of Mouth recommendation / referral• Builds credibility• More ‘Shop Windows’• Increases site traffic• Increases ROI
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Making the most of your resources
• Streamline processes• Make the most of technology• The power of communities• Reuse information
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Who’s doing it?
• Business Cornwall• SAS• Nokia
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Where do I start? - Actions
Set up the following for your business:
• A Facebook Page• A Wordpress Blog
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Making the most of your resources - Tips
• Incorporate a Blog in your website• Utilise RSS Feeds• Feed content into other spaces• Link spaces together• Let your customers help you• Work with your developer
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Social Media for Business – More info
• Visit the UKNetWeb Bloghttp://www.uknetweb.com
• Connect with me on Facebook, LinkedIn and Twitter
• Check out our presentations on Slideshare and You Tubewww.slideshare.net/uknetwebwww.youtube.com/user/uknetwebsm
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Social Media for Business Services
• Social Media Workshops (Team or Individual)
• Strategies / Action Plans for Business
• Coaching and Training
• Web Design and Development Services
• Customisation and Integration