social media policies webinar
DESCRIPTION
TRANSCRIPT
standing together. moving forward.
SOCIAL MEDIA POLICIES & GUIDELINES
Presented by Lisa Colton
April, 2010
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
What & Why?
• Protect and guide employees – your online representatives. (Like being at an event or answering the phone.)
• Have something to point to when issues arise.
• Provide comfort to skeptics - some sense of control.
Flickr user: mscaprikell
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
What & Why?
Flickr user: Matthew Piper
Flickr user: EUSKALANATO
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=Barriers to contributing online are low. Help people be mindful. Teach.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Who It Covers
• Employees (personal and professional uses)
• Volunteers/Board Members
• Public who participates in your spaces
Flickr User: Janey Kay
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Employees
• Professional Use:
• Personal Use:
-How to use, tone, info-How/when to respond, engage (or not)-What’s off limits-What’s the intention-When to ask for help
-How to avoid conflicts-How to clarify roles, disclosures-How to navigate fuzzy boundaries-How to support your org/mission
-Reference other policies where applicable
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Employees
• 2 ways to use Facebook:– List your employer, people will find you, your
actions are linked to your employer. Mixing personal and professional. Higher level of responsibility.
– Don’t list your employer, draw tighter boundaries to keep Facebook a strictly personal space. But … don’t assume everything is private.
• The best way to use Facebook:– Create categories and religiously assign friends
to categories, and specify who should see your postings!
Tammy at AARP: “If I wouldn’t go out for a beer with that coworker, I won’t be facebook friends with them. Otherwise, I’m fine to mix my personal and professional worlds.”
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Employees
• Today it’s about a work/life BLEND not a work/life balance. This can work in your favor!
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Volunteers/Board Members
• Official Use:
• Personal Use:
- Where are certain leaders empowered to speak for the organization/have admin rights?
-What are elements for consistency?-How/when to respond, engage (or not)-What’s off limits-What’s the intention-When and where to ask for help
-How to clarify roles, disclosures-How to support your org/mission
-Reference other policies where applicable
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Public / Community Members
• The Living Room Policy (Shel Israel):
If you came into my home and were rude to another guest, I would ask you to stop. If you continued to be rude, I would ask you to leave. From this point forward, this is what I will do. If I feel you are being abusive, hogging the conversation or otherwise discouraging the open exchange of legitimate points of view. I will ask you to be more polite. If you ignore the request, I will ban you from further Comments. I call the the Living Room rule and I will enforce it subjectively.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Public / Community Members
• Set an intention for the online space, and model it.
• “Reserve your right…” to delete postings, etc.
• Provide appropriate channels for private discussions for problems, and invite them.
• Engage in discussion. Not all negative things are bad.
Flickr User: Jonesrocio
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Creating a Policy
Step 1. Establish the policy: Determine the policy and what you want to accomplish. Buy in is important! Step 2. Educate: Important to train and/or make employees aware of the implications. Create ongoing opportunities for discussion and education.
Step 3. Enforce: Less about the top down control, but the fact that you need to consistently use the policy – it shouldn’t sit in a drawer. Ongoing education, and educating new employees/volunteers is important too.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Red Cross Policy
• Handbook and guidelines as well as a policy• http://sites.google.com/site/wharman/social-media-strategy-handbo
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Use DisclaimersBe AccurateBe TransparentBe ConsiderateRespect Copyright LawsBe GenerousUphold the Fundamental Principles
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Bread For the World Principles:As an organization,…we will estab lish a Bread presence wherever target audiences or constituencies already congregate online. …we will be flexible as we encour age experimentation and testing of new social media tools …we will encour age Bread staff and supporters to use social media and Web 2.0 tools. …we will provide train ing and resources to Bread staff and as appropriate, for key Bread activists. …and whenever possible, we will be supportive of social media sites initiated by Bread’s grass roots. ...we will endeavor to ensure consistency of messages and actions across all media platforms. …we will adhere to Bread’s policies, including those covering privacy and confidential information...we will identify ourselves clearly in what we write and what we post. …we will respect copyright rules.
As individuals,…we will not use our identity as Bread employees, including our Bread email accounts, in association with personal sites that are outside the scope of Bread’s mission.…we will be responsible for what we write and what we post.…we will ensure that our blogging and social networking activities will not interfere with our work commitments.
More here: http://www.socialmedia.biz/social-media-policies/bread-for-the-worlds-social-media-policy/
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Fundamental Principles: Jewish Values
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Examples of Other Policies
100+ sample policies from for- and non-profits:http://socialmediagovernance.com/policies.php
Beth Kanter’s blog: http://beth.typepad.com/beths_blog/policy/See many links within her posts on this topic for examples.
10 Must Haves for your Social Media Policy, from Mashable:http://mashable.com/2009/06/02/social-media-policy-musts/