social media policies webinar

16
standing together. moving forward. SOCIAL MEDIA POLICIES & GUIDELINES Presented by Lisa Colton April, 2010

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Page 1: Social Media Policies Webinar

standing together. moving forward.

SOCIAL MEDIA POLICIES & GUIDELINES

Presented by Lisa Colton

April, 2010

Page 2: Social Media Policies Webinar

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

What & Why?

• Protect and guide employees – your online representatives. (Like being at an event or answering the phone.)

• Have something to point to when issues arise.

• Provide comfort to skeptics - some sense of control.

Flickr user: mscaprikell

Page 3: Social Media Policies Webinar

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

What & Why?

Flickr user: Matthew Piper

Flickr user: EUSKALANATO

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=Barriers to contributing online are low. Help people be mindful. Teach.

Page 4: Social Media Policies Webinar

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Who It Covers

• Employees (personal and professional uses)

• Volunteers/Board Members

• Public who participates in your spaces

Flickr User: Janey Kay

Page 5: Social Media Policies Webinar

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Employees

• Professional Use:

• Personal Use:

-How to use, tone, info-How/when to respond, engage (or not)-What’s off limits-What’s the intention-When to ask for help

-How to avoid conflicts-How to clarify roles, disclosures-How to navigate fuzzy boundaries-How to support your org/mission

-Reference other policies where applicable

Page 6: Social Media Policies Webinar

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Employees

• 2 ways to use Facebook:– List your employer, people will find you, your

actions are linked to your employer. Mixing personal and professional. Higher level of responsibility.

– Don’t list your employer, draw tighter boundaries to keep Facebook a strictly personal space. But … don’t assume everything is private.

• The best way to use Facebook:– Create categories and religiously assign friends

to categories, and specify who should see your postings!

Tammy at AARP: “If I wouldn’t go out for a beer with that coworker, I won’t be facebook friends with them. Otherwise, I’m fine to mix my personal and professional worlds.”

Page 7: Social Media Policies Webinar

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Employees

• Today it’s about a work/life BLEND not a work/life balance. This can work in your favor!

Page 8: Social Media Policies Webinar

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Volunteers/Board Members

• Official Use:

• Personal Use:

- Where are certain leaders empowered to speak for the organization/have admin rights?

-What are elements for consistency?-How/when to respond, engage (or not)-What’s off limits-What’s the intention-When and where to ask for help

-How to clarify roles, disclosures-How to support your org/mission

-Reference other policies where applicable

Page 9: Social Media Policies Webinar

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Public / Community Members

• The Living Room Policy (Shel Israel):

If you came into my home and were rude to another guest, I would ask you to stop. If you continued to be rude, I would ask you to leave. From this point forward, this is what I will do. If I feel you are being abusive, hogging the conversation or otherwise discouraging the open exchange of legitimate points of view. I will ask you to be more polite. If you ignore the request, I will ban you from further Comments. I call the the Living Room rule and I will enforce it subjectively.

Page 10: Social Media Policies Webinar

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Public / Community Members

• Set an intention for the online space, and model it.

• “Reserve your right…” to delete postings, etc.

• Provide appropriate channels for private discussions for problems, and invite them.

• Engage in discussion. Not all negative things are bad.

Flickr User: Jonesrocio

Page 11: Social Media Policies Webinar

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Creating a Policy

Step 1. Establish the policy: Determine the policy and what you want to accomplish. Buy in is important! Step 2. Educate: Important to train and/or make employees aware of the implications. Create ongoing opportunities for discussion and education.

Step 3. Enforce: Less about the top down control, but the fact that you need to consistently use the policy – it shouldn’t sit in a drawer. Ongoing education, and educating new employees/volunteers is important too.

Page 12: Social Media Policies Webinar

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Page 13: Social Media Policies Webinar

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Red Cross Policy

• Handbook and guidelines as well as a policy• http://sites.google.com/site/wharman/social-media-strategy-handbo

ok

Use DisclaimersBe AccurateBe TransparentBe ConsiderateRespect Copyright LawsBe GenerousUphold the Fundamental Principles

Page 14: Social Media Policies Webinar

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Bread For the World Principles:As an organization,…we will estab lish a Bread presence wherever target audiences or constituencies already congregate online. …we will be flexible as we encour age experimentation and testing of new social media tools …we will encour age Bread staff and supporters to use social media and Web 2.0 tools. …we will provide train ing and resources to Bread staff and as appropriate, for key Bread activists. …and whenever possible, we will be supportive of social media sites initiated by Bread’s grass roots. ...we will endeavor to ensure consistency of messages and actions across all media platforms. …we will adhere to Bread’s policies, including those covering privacy and confidential information...we will identify ourselves clearly in what we write and what we post. …we will respect copyright rules.

As individuals,…we will not use our identity as Bread employees, including our Bread email accounts, in association with personal sites that are outside the scope of Bread’s mission.…we will be responsible for what we write and what we post.…we will ensure that our blogging and social networking activities will not interfere with our work commitments.

More here: http://www.socialmedia.biz/social-media-policies/bread-for-the-worlds-social-media-policy/

Page 15: Social Media Policies Webinar

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Fundamental Principles: Jewish Values

Page 16: Social Media Policies Webinar

INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE

Examples of Other Policies

100+ sample policies from for- and non-profits:http://socialmediagovernance.com/policies.php

Beth Kanter’s blog: http://beth.typepad.com/beths_blog/policy/See many links within her posts on this topic for examples.

10 Must Haves for your Social Media Policy, from Mashable:http://mashable.com/2009/06/02/social-media-policy-musts/