[webinar] set your brand on fire with content marketing
DESCRIPTION
We hear the buzz all the time about content marketing, but what exactly does that mean and more importantly, how can we incorporate that into our business plan as busy real estate professionals. Have a content strategy is more important than ever before – especially if you are looking to build your business, generate leads and deepen your relationships with potential clients using social media. In this webinar, Katie Lance, CEO and Owner of Katie Lance Consulting and Chief Strategist for Inman News, along with Seth Price, Director of Sales and Marketing at Placester will cover everything you need to get your content marketing off the ground, including: Important steps for getting started with a content marketing strategy How content marketing works across different social platforms – and choosing what works best for your brand Step-by-step instructions on how to build and use an editorial calendar. What type of content works best and how to find it – daily, weekly and monthlyTRANSCRIPT
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SET YOUR BRAND ON FIRE WITH CONTENT MARKETING
Katie Lance & Seth Price
800-728-8391
Saturday, March 16, 13
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Learn How to Ignite your Marketing Efforts with Content Your Audience Loves
#BrandOnFire
Katie Lance, CEO of Katie Lance Consulting @katielanceSeth Price, Dir Sales & Marketing, Placester @sethstuff
PLUS: HOW TO USE AN EDITORIAL CALENDAR
Hosts -‐
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Local Real Estate National Real Estate Local and community Personal interests
Favorite feature of a listing
Story of a past client
Neighborhood #1
Neighborhood #2
Neighborhood #3
Neighborhood #4
Local market stats
Home improvement tips
Compare home prices
School holiday calendar
Local sports
Economy news Downtown holiday dates
Favorite pizza joint
Local v. National Best place to get a burger
Favorite coffee house
Link from state association
Why ___ is a great place to live
Favorite winery
Link from NAR Elementary school boundaries
Coolest place to get away
Link from Inman Story of a relocation client
Best park for kids or dogs
Link from WSJ Story of giving back Favorite boutique
Link from NY Times Link from Patch.com Family friendly places
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MY "GO TO" APPS FOR CREATING CONTENT
• Photography: Instagram, Camera+, Snapseed, PicFrame, Over
• Video: Ptch, Videolicious, Tout, Vine
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• Favorite apps for curating content: Zite, PulseNews, Google Currents, Houzz, Urban Spoon and Yelp
• Send content to Evernote or Instapaper to post later
• Must do: set up Google Alerts for your cities• Use a scheduling tool: HootSuite, Sprout Social
A FEW IMPORTANT THINGS...
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Contact Katie: Facebook.com/KatieLanceConsulting @katielance
800-728-8391
THANKS FOR JOINING US!
Contact Seth: @sethstuff @placester
Saturday, March 16, 13